PR measurement
Tag details
Welcome to the 'PR measurement' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'PR measurement'.
Latest blogosphere posts tagged “PR measurement”
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Public Relations For Small Business & Measurement Advice
Understanding Marketing —
Authority: 429
It’s great to know you’re doing public relations for small business , especially if you’re an entrepreneur looking for publicity and increased media exposure . Getting public relations for small business is always a great way to boost your credibility and marketing in front of your customers, but also ...4 days ago -
Hollywood Discovers PR and Finds the Past
Media Metamorphosis —
Authority: 120
The New York Times has a rather odd piece from Sunday discussing how the film industry is cutting back marketing budgets and focusing on public relations instead. I’m sure there is more to this story, but I’m not interested in debating the merits of paid versus placed media. I zeroed in on this paragraph: ...6 days ago -
"Scorcher" at the AMEC Awards
Measurement Matters —
Authority: 104
The great and the good of the PR measurement industry gathered last night for the annual AMEC Awards, and it was a "scorcher" of an evening, as a tabloid-inspired Nick Grant put it. With winners from as far afield as Australia, Germany, Dubai and right here at Metrica towers, our industry seems in rude ...1 week ago -
The Dumbing-Down of "ROI:" Shel Holtz Makes Sense of It
The Measurement Standard: Blog Edition —
Authority: 119
The way PR measurement uses the term "ROI" has always pissed me off: It is at the same time both the creeping erosion of language and the tacit admission of the PR measurement industry that it cant do real ROI. In many circles -- especially around the board room table -- ROI is still employed for its original ...2 weeks ago -
Suddenly, Public Relations Outcomes Are Everywhere
The Measurement Standard: Blog Edition —
Authority: 119
The Paine of Measurement Six recent signs of hope in public relations measurement. Ill never forget driving through the hills just north of LA after yet another fire had devastated the area. The last time Id seen them they were charred and blackened and lifeless. Less than six months ...3 weeks ago -
Insight 1 (part 2) – The beginning – a very good place to start...
Measurement Matters —
Authority: 104
After Metricas exciting news last week regarding our acquisition by Durrants , it’s back to business as usual on the blog. So, on with our introductory post from Metrica Insights... With solid PR objectives sorted, the next thing to think about is how they will be measured. Do ...3 weeks ago -
NYTimes One-Word Meter Measures Mood of the People
The Measurement Standard: Blog Edition —
Authority: 119
The NYTimes is reprising their give-us-one-word-to-sum-up-your-mood meter: What One Word Best Describes How You Feel a Year After President Obamas Election? Fascinating in both concept and function. Some very counterintuitive results, as well. Definitely check it out. --Bill Paarlberg, Editor, TMS3 weeks ago -
Column Inches Argument Gives Weight to Another Dilemma: the True Role of PR
The PR Warrior —
Authority: 411
I read a good blog post this week by Sarah Emerson from Millward Brown entitled Stop Pretending PR is Worth the Same as Advertising Space (the comments thread is also definitely worth a look). This blog post is not meant to be derogatory to Sarahs article. Hers is a good piece and well worth reading. Please do ...4 weeks ago -
Best of breed media monitoring, PR measurement and social media analysis unites
Measurement Matters —
Authority: 104
According to a survey in the Daily Telegraph yesterday, Monday October 26th is the most unproductive day of the year as workers struggle with morale owing to the darker evenings that the clock change brings about. Nothing could have been further from the truth for all of us at Metrica however as we ...4 weeks ago
