PR measurement

Welcome to the 'PR measurement' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'PR measurement'.

Latest blogosphere posts tagged “PR measurement”

• The Dumbing-Down of "ROI:" Shel Holtz Makes Sense of It

  
  The Measurement Standard: Blog Edition — Authority: 418
  The way PR measurement uses the term "ROI" has always pissed me off: It is at the same time both the creeping erosion of language and the tacit admission of the PR measurement industry that it cant do real ROI. In many circles -- especially around the board room table -- ROI is still employed for its original ...
  2 days ago

• Suddenly, Public Relations Outcomes Are Everywhere

  
  The Measurement Standard: Blog Edition — Authority: 418
  The Paine of Measurement Six recent signs of hope in public relations measurement. Ill never forget driving through the hills just north of LA after yet another fire had devastated the area. The last time Id seen them they were charred and blackened and lifeless. Less than six months ...
  1 week ago

• Insight 1 (part 2) – The beginning – a very good place to start...

  
  Measurement Matters — Authority: 107
  After Metricas exciting news last week regarding our acquisition by Durrants , it’s back to business as usual on the blog.   So, on with our introductory post from Metrica Insights...     With solid PR objectives sorted, the next thing to think about is how they will be measured.   Do ...
  1 week ago

• NYTimes One-Word Meter Measures Mood of the People

  
  The Measurement Standard: Blog Edition — Authority: 418
    The NYTimes is reprising their give-us-one-word-to-sum-up-your-mood meter:  What One Word Best Describes How You Feel a Year After President Obamas Election? Fascinating in both concept and function. Some very counterintuitive results, as well. Definitely check it out. --Bill Paarlberg, Editor, TMS
  1 week ago

• Column Inches Argument Gives Weight to Another Dilemma: the True Role of PR

  
  The PR Warrior — Authority: 456
  I read a good blog post this week by Sarah Emerson from Millward Brown entitled Stop Pretending PR is Worth the Same as Advertising Space (the comments thread is also definitely worth a look). This blog post is not meant to be derogatory to Sarahs article. Hers is a good piece and well worth reading. Please do ...
  2 weeks ago

• Best of breed media monitoring, PR measurement and social media analysis unites

  
  Measurement Matters — Authority: 107
  According to a  survey  in the Daily Telegraph yesterday, Monday October 26th is the most unproductive day of the year as workers struggle with morale owing to the darker evenings that the clock change brings about. Nothing could have been further from the truth for all of us at  Metrica  however as we ...
  2 weeks ago

• The Measurement Maven of the Month

  
  The Measurement Standard: Blog Edition — Authority: 418
  Procter & Gamble Now paying for outcomes. Okay, P&G is the company that helped standardize TV measurement in the 60s, figured out how to tie PR to revenue in the 00s, and is now helping to standardize social media measurement based on the concept of engagement. By ...
  3 weeks ago

• The Measurement Menace of the Month: AKQA

  
  The Measurement Standard: Blog Edition — Authority: 418
  The Measurement Menace of the Month: The agency for Gap, Inc.. AKQA made the following statement about a recent social media program it initiated for Gap, Inc.: "The Gap had set no numerical benchmarks to determine success in the campaign, but rather would ...
  3 weeks ago

• Inside PR #175 – Wednesday, October 21, 2009

  
  Inside PR — Authority: 404
  Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us  @inside_pr on Twitter. This week on Inside PR  Terry Fallis ,  David Jones and  Martin Waxman interview Alan Chumley and discuss PR ...
  3 weeks ago

• More on AVEs: Their true -- and very valuable -- significance.

  
  The Measurement Standard: Blog Edition — Authority: 418
  For serious public relations researchers, the whole AVE and advertising-money-value debate is a red herring, a colossal distraction from the real significance and potential that AVEs represent. In my previous post, I said that Advertising Value Equivalencies are porn for PR . And I also said that they can be an ...
  4 weeks ago

• Metrica Insights - a study into UK PR measurement trends

  
  Measurement Matters — Authority: 107
  Every twoyears, Metrica runs a survey of in-house PR practitioners.   The in-depth interviews give tremendousinsight into the UK PR industry’s measurement, planning and research activity.   This research, stretching back to 1998,uniquely documents the changing attitudes towards PR measurement over the pastten ...
  4 weeks ago

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