Search / 14 posts tagged PR case study

Personas vs. Real Customers Years ago when a marketing team met to develop a campaign they attempted to describe the target market in a more personal way by inventing a make-believe “typical” user or consumer. Age, education, career, family, hobbies…demongraphics, psychographics, blood types, etc.

If you’re a successful business owner, you probably have a roster of clients that have successfully used your product or service. Customers that have experienced greater profits, improved productivity or reduced labor expenses as a result of your company aren’t just trophies on your business mantle.

As it happens, real life can sometimes be a b$#@h. Just after completing the Day 1 entry, I started experiencing some serious computer problems. Surf for blog to post on? No way, I can’t even open two windows at the same time without everything grinding to a halt.

Google has recently re-indexed the Zealous Marketing network of case study websites.  Here are the results! Google PageRank: 3 - Online since March 24th, 2008 | Zealous Wireless - Zealous Wireless is a public blog to announce the hottest online deals for wireless phones, wireless accessories, wireless

When making purchase decisions, affluent online consumers are using social media channels to share their own customer-service experiences and learn about those of others, according to a new study from the Society for New Communications Research, MarketingCharts reports.

Case studies often follow the same basic format: • Identify the challenge a particular customer faces. • Describe the solution provided by the company. • Illustrate the measurable results gained from using the service. The anecdote should demonstrate how your company’s product or service was a key factor in solving your client’s problem.

This last Thursday and Friday I attended and participated in the Euroblog 2008 event in Brussels organized by Euprera - the European PR Education and Research Association. The symposium was very much an academic event with a lot of academic speakers and attendees, and less practioners (at least that’s how I experienced it).

This last Thursday and Friday I attended and participated in the Euroblog 2008 event in Brussels organized by Euprera - the European PR Education and Research Association. The symposium was very much an academic event with a lot of academic speakers and attendees, and less practioners (at least that’s how I experienced it).

Case Study Gold I recently had an IT consultant ask that I delvelop a few case studies for them. They sent me some background information on their customers and the appropriate contact information. Part of the prep before the interview call is to review the materials, website and chat with the IT consultant.

Case Study Gold I recently had an IT consultant ask that I delvelop a few case studies for them. They sent me some background information on their customers and the appropriate contact information. Part of the prep before the interview call is to review the materials, website and chat with the IT consultant.