Pay per click

Pay Per Click is a type of advertising model whereby you only pay, when your ad is clicked. This is different from other ad models whereby the advertiser pays for every impression of the advert.

Pay per click is popular with Internet Advertisers because they can measure the return on investment. This form of advertising model was never previously available in newspaper, radio or tv adverts (obviously).

Click fraud is a problem for pay per click advertisers. Google once settled a clickfraud lawsuit for $90m. In general though, clicking on adverts is what keeps the wheels moving for most websites.

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Latest blogosphere posts tagged “Pay per click”

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