Peppercom

Welcome to the 'Peppercom' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Peppercom'.

Latest blogosphere posts tagged “Peppercom”

• Stickiness is so 1999

  
  RepMan — Authority: 464
  Remember what a big deal stickiness used to be? Dotcom executives loved using the word. First, theyd talk about eyeballs on their site. Then, theyd wax poetic about stickiness. Steve, guess how long the average visitor stays on www.fallenarches.com? Three minutes! That kills our competitors numbers. Kills! Buries! ...
  6 days ago

• Lets give it six months

  
  RepMan — Authority: 464
  We just marked Peppercoms 14th anniversary. We didnt do anything special to mark the occasion. In fact, we didnt even mention it on the firms intranet or bring it up at our regular staff meeting. Fourteen is one of those in-between years. I hadnt given the 14th anniversary much thought until I read Malcolm ...
  1 week ago

• Not delivering on the brand promise

  
  RepMan — Authority: 464
  I never cease to be amazed how many organizations still dont get the concept of a brand promise. They dont understand they need to deliver the brand experience they promise in their tagline, positioning and marketing messages. Comcast is a great example of a brand that doesnt deliver on its promise. The huge ...
  1 week ago

• What works in Jacksonville may not in Jakarta

  
  RepMan — Authority: 464
  As if marketers dont have enough to worry about, a new blog series run by PepperDigital and Upstream Asia says successful social media campaigns need to resonate with the unique wants and needs of every culture and subculture around the world. Bottom-line: a one size fits all strategy wont fly. The McDonalds ...
  3 weeks ago

• Moving from "Sticky" to "Spreadable"

  
  PepperDigital — Authority: 415
  By: Sam Ford, PepperDigital Recently, I brought up my opinion on " viral campaigns " here on the PepperDigital blog. I previously concluded, "Truth is, if you want something to be spread, it has to resonate with an audience to the point that theyll want to share it.  And thats not ultimately up to the ...
  4 weeks ago

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