Search / 14 posts tagged Persuasive online copywriting

SPOILER ALERT! If you haven’t already watched the short film I blogged about recently, watch that first!  You’ll get more out of this post, I won’t spoil the ending for you, and the video will leave you feeling proud to be a copywriter.

SPOILER ALERT! If you haven’t already watched the short film I blogged about recently, watch that first!  You’ll get more out of this post, I won’t spoil the ending for you, and the video will leave you feeling proud to be a copywriter.

Want your website to sound open, uncontrived, and authentic? Keep reading! In our previous compendiums on copywriting advice, most of the links to Roy Williams’ Monday Morning Memos never made it into the post due to some kind of technical glitch.

Salesmanship is about transferring confidence, and you can’t inspire confidence without first establishing your credibility. So when it comes to Landing Page copy, credibility is truly Job #1.Here are five must-haves for building that credibility where it often counts the most:1.

Do you have unique, untapped talents to show the world but find your efforts frustrated, either because you’re an outsider or because your own internal resistance gets in the way? Would it surprise you to realize that most people self-identify with that description? At some level, all of us feel alienated — from others, from ourselves, or both.

Impromptu Speaking Posted By : Fran Watson Impromptu SpeakingWhy do those words send a chill down the back of so many people? Impromptu speaking is something that we do every day of our lives unless we are a hermit living in a shack at the top of a mountain.

Pearce responded to our "Ask the Experts" post, looking for a definition of "web copy." If you look up its definition, copy refers to any "written matter intended to be reproduced in printed form" (e.g., “The text of a news story, advertisement, television commercial, etc., as distinguished from related visual material”).

It was one of those eye-opening moments. I was watching Bryan Eisenberg teach Call to Action — the seminar, not the book. (Even though I've seen him teach it several times, I still learn something new every time I attend.) He showed the "Bra Scientist" video clip by Zafu that I blogged about last year.

Even if you can't make it to our upcoming seminars (3/27-28 in San Francisco), we still want to answer your questions about copywriting and website optimization. Now's your chance to ask Jeff Sexton, Holly Buchanan and Bryan Eisenberg anything you want!* Jeff, Holly and Bryan will respond to your questions in the comments section below.

WHAT DID ASK.COM REALLY SAY? When I prototypal got into cyberspace marketing, I was an SEO copywriter. We wrote cerebration pages around keywords. The nonfigurative we ever had to acknowledge ourselves was that grouping name to gaming engines to connective answers, and our cerebration pages should