Public Relations

Public relations (PR) is anything to do with your business reputation. It encompasses managing a crisis, organizing a speaking opportunity, or pitching a story to a local reporter. Public Relations professionals are responsible for more than 65% of all stories you see in the media.

Good public relations involves pitching the right reporter at the right time for the right story, monitoring the news for stories on about you, and forging strong media relationships. Anyone can do PR if they take the time to learn a few tricks, practice some writing, and familiarize themselves with basic industry rules.

Bill Gates once said that if he was down to one dollar he'd spend it on Public Relations.

Public relations can make or break your business, but good products and services can sometimes succeed without good PR, and bad products and services will often fail even with the best public relations.

The difference between marketing and public relations is simple: Marketing involves ongoing financial output with initial results, while PR involves an initial financial output, with ongoing results. With public relations, you’re usually paying for a person (or some tools). With marketing, you’re paying for actual collateral.

by Melissa McAfee Are you a writer, passionate about this or any other topic? Join Blogcritics!

Latest blogosphere posts tagged “Public Relations”

• Week That Was – 2009-12-04

  
  Profectio — Authority: 130
  Profectio – latin for “the source” brings together Canada’s Connected Community Here are some of the industry news and stories that we covered about on Profectio & PR In Canada in this edition of The Week That Was. Headlines From Across Profectio & PR In Canada THQ Opens ...
  9 hours ago

• MT&L Public Relations Appointed Mark Renouf As Vice President

  
  PR In Canada — Authority: 116
  Halifax-based public relations agency MT&L Public Relations Ltd. has announced the promotion of Mark Renouf as Vice President of the firm. Mark has over 20 years experience working in media and public relations and provides leadership to MT&L’s regional media relations practice and crisis communications ...
  9 hours ago

• Five Social Media Secrets

  
  Don't drink the koolaid — Authority: 118
  We’ve learned a lot about social media over the past couple of years and while you may think you’ve figured out the PERFECT social media program , there’s always more to be learned.  Below are five social media secrets from an agency that, occasionally, has had to learn the hard way. Social Media Secrets: ...
  9 hours ago

• Facebook users invited to vote for AP Top Stories of 2009

  
  Your Story — Authority: 594
  NEW YORK--(BUSINESS WIRE)-- Readers, viewers and listeners of AP coverage are invited to choose the top news of the year as The Associated Press uses Facebook to receive their vote
  10 hours ago

• RMS Public Relations Launches PR Program Dedicated to Promoting iPhone Apps

  
  Your Story — Authority: 594
  LOS ANGELES--(BUSINESS WIRE)-- RMS Public Relations (RMS) [www.rms-biz.com], today announced that the firm has developed a dedicated program and targeted media list for developers
  10 hours ago

• What force can bend even PR reps to his will? Cthulhu!

  
  Jay Garmon [dot] Net — Authority: 118
  Image via Wikipedia As a guy who currently earns much of his living from reviewing stuff , I get blasted with a fair share of press releases most of which hold little interest to me. Thus, it makes my Monday to get a little honest PR representing rightful fear and worship of The Elder Gods, as Tor sent me today. I ...
  11 hours ago

• Who Wants to Blow Up Texas Stadium?

  
  Dallas Blog, Daily News, Dallas Politics, Opinion, and Commentary FrontBurner Blog D Magazine — Authority: 533
  A “major food company” is bidding for the right to blow up Texas Stadium. Saturday’s DMN article says the identity of the company is a closely guarded secret. We know the bidder is represented by Hunter Public Relations . The DMN mentions that Hunter represents Kraft Foods and Kellogg’s, but the firm ...
  11 hours ago

• There’s an App for That: Mobile is the Next Frontier for Brand Engagement

  
  Social Media Today — Authority: 663
  Source Mobile phones are rapidly emulating the capabilities of desktop and notebook PCs, serving as one of the three screens of the Golden Triangle that captures a bulk of our attention and interaction. As the social web evolves, attention is shifting away from destinations and migrating towards packaging and ...
  11 hours ago

• Onion News: Historic ‘Blockbuster’ Store Offers Glimpse Of How Movies Were Rented In The Past

  
  Communications & Legal Studies — Authority: 135
  Students of US Mass Media History will appreciate this! Cathy more about “ Onion News: Historic ‘Blockbuster’ St… “, posted with vodpod Posted in Culture and Communications, Journalism, Public Relations, Radio, Television
  12 hours ago

• Who Is Your Dream PR Client?

  
  Lindsay Olson — Authority: 411
  This is a guest post by Alison Kenney. If you could do PR for anyone or any company, who would it be? Recruiters and hiring managers like to ask a variation of this question.  Presumably, your answer will shed light on what makes you tick in the PR world of work. For instance, your answer may point to your ...
  12 hours ago

• 10 Brands That Will Disappear in 2010

  
  Denver PR Blog — Authority: 126
  The end of the year is near, so the 2010 business death watch has begun. Here are 10 brands predicted to disappear in the new year : Newsweek Motorola Palm Borders Blockbuster Fannie Mae/Freddie Mac Ambac Eastman Kodak Sun Microsystems E*Trade (Hat tip: Jon Pushkin)
  12 hours ago

• Think Before You Pitch: Freelancer Tips for PR People

  
  Costa DeVault — Authority: 104
  What do freelancers like and dislike about PR pitches? To find some good tips, I contacted local freelancers Sarah Sekula ( @wordzilla ), Denise Bates Enos , and Katherine Johnson ( @katiejwriter ). What is one of the best PR pitches you have gotten? Best nods would have to go to the PR people who went the ...
  14 hours ago

• Biggs: EJ Henderson suffers broken femur – National Football Post

  
  Memmis.com News Agency — Authority: 171
  Los Angeles Times Biggs: EJ Henderson suffers broken femur National Football Post Minnesota Vikings middle linebacker EJ Henderson will miss the remainder of the season as he suffered a broken femur in his left leg Sunday night, ... Vikings LB EJ Henderson suffers brutal leg injury ...
  14 hours ago

• SA News Distribution Service Brings The Power Of Publicity To More Companies

  
  PRactical Relations — Authority:
  A news distribution service has recently launched in South Africa, which now provides the most cost-effective way to send press releases directly to targeted journalists and editors, helping companies gain valuable media exposure. Media Alerts News Distribution will help journalists access relevant news, while helping ...
  15 hours ago

• Fear Amputates Opportunity. Here’s A Way To Embrace and Tame It.

  
  Real Estate Opinion MAG - AgentGenius — Authority: 565
  If You’re Human… Needles of fear prick your skin, inside-out. Salty beads bubble up and bloom. Two perked ears hear a thumping heart.  A pie-hole, normally wet, goes desert dry.  Breathing quickens.  Imagination, formerly confident, runs rogue, bad things loom dark and certain. Fear robs your future, if you ...
  16 hours ago

• Getting To Know Brian Solis: The Real-Time PR Man

  
  Network Solutions - Small business conversations and working together for small business success — Authority: 495
  Anyone who’s been in public relations and also involved with social media will probably know Brian Solis – or at least have heard of him. Recently he was the subject of a three-part interview with technology evangelist Robert Scoble in which he talks about what he’s done recently, his latest book Putting the ...
  16 hours ago

• How Top Gear came to Belfast

  
  O'Conall Street — Authority: 468
  The Twingo is lowered into the Belfast Sewer Last night Top Gear screened  a road test of the new Renault Twingo which was filmed in Belfast this summer.   Stephen McGrath, the long man of Weber Shandwick Belfast, can take full credit for enticing Mr Clarkson et al here. It all started about a year ago when we ...
  19 hours ago

• “Precious” and PR: A Major Awareness Opportunity

  
  Gen Y PR Prescriptions — Authority: 104
  I’m going to start this post with a simple appeal: If you haven’t seen the latest Lee Daniels’ film “Precious,” please set aside a few hours of your life to see this important movie. Precious is based on the novel PUSH by Sapphire. I’ve been told by many who read the book that it doesn’t [...]
  21 hours ago

• What Is Strategic Communications?

  
  Brian McDaniel — Authority: 116
  What is the difference between strategic communications and public relations? photo credit: javiberm The International Association of Business Communicators (IABC) defines strategic communications as “using corporate or institutional communications to create, strengthen or preserve, among key ...
  22 hours ago

• Goods train derails in Bihar

  
  Thaindian News — Authority: 727
  Patna, Dec 7 (IANS) At least 26 bogies of a goods train were derailed in Bihar’s Sasaram district Monday, disrupting rail traffic on the busy Mughalsarai-Howrah route. No injuries were reported, police said.The accident occurred near Shivsagar railway station and several trains have been diverted, said Dilip Kumar, ...
  23 hours ago

Comments about Public Relations