Publicis

Welcome to the 'Publicis' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Publicis'.

Latest blogosphere posts tagged “Publicis”

• Cadbury: Here today goo tomorrow

  
  Creative Criminals — Authority: 506
  Cadbury creme egg is a popular chocolate candy in England. Every year Cadbury launches a promotion campaign right before easter. In 2008 the ads began on January 1, the earliest Cadbury has ever started a Creme Egg campaign. But in 2008 the campaign was different, Cadbury got rid of their old image, they released a ...
  5 hours ago

• Marketing departments getting ‘pushed in the corner’

  
  mUmBRELLA — Authority: 699
  Marketing has dropped off many companies’ agendas, with marketing directors pushed into communications roles instead of being part of the business strategy.   Panellist at Mumbrella’s Question Time, Peter McDonald MD of pitch consultancy Agency Register, said that for too many companies, such as major ...
  2 days ago

• Gold star for the birthday boy (and a smack on the head for the moderator)

  
  mUmBRELLA — Authority: 699
  While all of the panellists at this week’s Mumbrella Question Time put the work in to make it a good session, Aegis boss Lee Stephens deserved a special gold star.   Despite celebrating his birthday the night before, he was first to arrive at the venue. And he had interesting things to say about how media ...
  2 days ago

• Agencies ‘undervalue human resources to detriment of stressed staff’

  
  mUmBRELLA — Authority: 699
  Marketing communications agencies are woefully under resourced in their HR departments, to the detriment of stressed and over-worked staff, according to Aegis Media regional CEO Lee Stephens.   Panellists at the Mumbrella Question Time forum spoke about the need to reassess the working culture in many agencies. ...
  2 days ago

• Government business a ‘dehumanising cash cow’ for agencies

  
  mUmBRELLA — Authority: 699
  Agency chiefs have accused the Government for having “no concept of how communications works”, treating their marketing communications agencies as commoditised suppliers.   Speaking at yesterday’s Mumbrella Question Time, Hill & Knowlton CEO Michelle Hutton said her agency shied away from Government ...
  2 days ago

• AOL Revamps Its Logo, Hoping to Revive Brand

  
  DealBook — Authority: 760
  AOL is taking a cue from Boy George, hoping to improve its karma by becoming a chameleon. A new brand identity is to be adopted next month.
  5 days ago

• Advertising: AOL Revamping Its Logo, Hoping to Revive the Brand

  
  NYT > Theater — Authority: 906
  A new brand identity for AOL, when it is spun off from Time Warner, replaces the letters AOL with “Aol.” — complete with a period.
  6 days ago

• Leo Burnett adds business-to-business unit

  
  Media and Marketing Mix — Authority: 127
  Leo Burnett has added a new team of business-to-business advertising and marketing specialists that will be called Leo Burnett Business, effective immediately. The group was formerly the New York-based arm of Masius/Publicis Consultants. The focus of Burnetts new unit, so were told, will be the development of ...
  6 days ago

• Orange: Snowball

  
  Creative Criminals — Authority: 506
  Some time ago I’ve posted an ad for telecomoperator Orange, the title of this ad was: ‘Words’ . Publicis Conseil just released a new spot and again it’s really good. Because I really like these 2 spots I started to digg some archives and found 2 other remarkable spots (you can see them after the jump). The ...
  1 week ago

• In Review: Multiple Exchanges Are Best For The Industry… For Now Says VivaKi’s Kurt Unkel

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 430
  This is a response to AdExchanger.coms recent survey, "Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges." Publicis VivaKi Nerve Center - Kurt Unkel, SVPBeing the slacker who didnt turn in his homework on time on this one has afforded me the opportunity to read the many ...
  1 week ago

• Orange: Snowball

  
  Ads of the World — Authority: 722
  What if Christmas lasted all year long? Advertising Agency: Publicis Conceil, Paris, FranceCreative Director: Frédéric RoyerCopywriter: Olivier DermauxArt Director: Mathieu Vinciguerra
  1 week ago

• Orange: Xmas, 4

  
  Ads of the World — Authority: 722
  What if Christmas lasted all year long? Advertising Agency: Publicis Conceil, Paris, France Creative Director: Frédéric Royer Copywriter: Olivier Dermaux Art Director: Mathieu Vinciguerra
  1 week ago

• Orange: Xmas, 3

  
  Ads of the World — Authority: 722
  What if Christmas lasted all year long? Advertising Agency: Publicis Conceil, Paris, France Creative Director: Frédéric Royer Copywriter: Olivier Dermaux Art Director: Mathieu Vinciguerra
  1 week ago

• Orange: Xmas, 1

  
  Ads of the World — Authority: 722
  What if Christmas lasted all year long? Advertising Agency: Publicis Conceil, Paris, France Creative Director: Frédéric Royer Copywriter: Olivier Dermaux Art Director: Mathieu Vinciguerra
  1 week ago

• Le Monde Magazine: Nipple

  
  Ads of the World — Authority: 722
  Advertising Agency: Publicis Conceil, Paris, FranceChief Creative Officer: Olivier AltmannCopywriter:Thierry LebecArt Director: Bénédicte Potel
  1 week ago

• Aegis revenue down 10.8%, with gloom to continue

  
  mUmBRELLA — Authority: 699
  Aegis Group, which owns agency networks Carat, Vizeum and Isobar, has reported a 10.8 per cent drop in organic revenue in the nine months to the end of September, with little sign it will experience an upturn this year.   The marketing communications group, which has clients including Kellogg’s and Johnson ...
  1 week ago

• Lion Nathan launches first TV ad for James Boag’s Pure

  
  mUmBRELLA — Authority: 699
  Lion Nathan has launched the first ad campaign to promote its new premium beer brand, James Boag’s Pure. The TV ads are set in the wilderness and follows a similar Tasmanian-centric mythical theme as the much awarded Pure Waters TVC for the flagship James Boag’s brand. Its accolades have so far included a ...
  1 week ago

• Publicis Groupe Combines MS&L Worldwide, Publicis Consultants And Publicis Events To Create A Powerful Public Relations and Events Network, MS&L Group

  
  AyaanBayaan (AB) News — Authority: 151
  New Network Offers Both Global Scale And Specialized Services To Clients To best serve its clients, Publicis Groupe today announced the launch of MS&L Group, a strategic initiative designed to strengthen the Groupe’s PR and events offer. In today’s world, clients need more holistic and more effective ...
  1 week ago

• Ad Agency Publicis : You’re gonna have to pay for Hulu

  
  Tribble Ad Agency : The Advertising Agency of Record — Authority: 133
  Evidently Maurice Levy feels that there is not enough advertising dollars out there to support any real growth online. So he came to the stunning solution that people will actually have to pay for services rendered. Novel idea. Wonder where he got that… it’s only the general concept of economic activity for ...
  1 week ago

• Agencies not using social media well

  
  Gordon's Republic — Authority: 516
  The ad agency world is not shining when it comes to using social media to market itself, according to new research, but is pretty good at setting things up blogs and Twitter accounts and then infrequently updating them. Overall, the **research from search consultants RSW/US found that very few agencies are using ...
  1 week ago

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