Retargeting

Welcome to the 'Retargeting' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Retargeting'.

Latest blogosphere posts tagged “Retargeting”

• Advertise.com Partners with Search Engine Marketing Professional Organization (SEMPO) in Revealing Survey of Online Ad Technology

  
  Ad Operations Online — Authority: 484
  Remarketing/Retargeting Rated Most Under-Utilized TechnologySHERMAN OAKS, Calif. – There’s plenty of untapped opportunity for retargeting in online advertising. That is one of the key findings of a recent joint survey of online marketing professionals by Advertise.com, a premier platform for search and display ...
  2 days ago

• 70% of online marketers dont have retargeting strategies

  
  BizReport — Authority: 570
  Even though marketers are aware of the benefits of retargeting, or remarketing as it is also known, many are underutilizing it as a marketing strategy, according to new research from Advertise.com and the Search Engine Marketing Professional Organization (SEMPO).
  1 week ago

• Underutilized Online Marketing Technologies

  
  expertSEM — Authority: 126
  This week’s question is a tough one from Account Manager Philip Wong. Philip based his question on a recent survey conducted by Advertise.com and SEMPO regarding the most underutilized online marketing technologies. From the list below, what technologies topped the list of most underutilized at 46.3%, 18.3% and ...
  1 week ago

• Retargeting Is Effective but Underused

  
  Adotas — Authority: 526
  ADOTAS - Online marketers apparently know what’s good for their business but they just aren’t doing it.A survey of specialized marketers conducted by Advertise.com and SEMPO found that 46.3% considered retargeting the most underused online marketing tool. However, nearly 70% said they had never tried to use it in ...
  1 week ago

• Is Retargeting the Most Under-Utilized Marketing Strategy?

  
  WebProNews Feed — Authority: 708
  Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) have shared some interesting findings from a survey about online ad technology. The two organizations found that there is a lot of untapped opportunity for retargeting in online advertising. Retargeting is basically when you market ...
  1 week ago

• X+1 Announces Media+1 Platform; Rubicon Project Sees CPM Increase; AdSafe Media On Brand Firewall

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 502
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.[x+1] Announce Media +1In a release, [x+1] announced its new Media+1 platform - "a full-featured media targeting platform" for marketers and agencies as the audience buying platform arms race continues toward a more self-service endgame. ...
  3 weeks ago

• AdRoll Launches First Retargeting Tool for Small and Medium Sized Brands

  
  Ad Operations Online — Authority: 484
  AdRoll’s retargeting product, RoundTrip, levels the playing field for emerging brands with a self-service advertising tool to recapture lost sales. San Francisco, Calif. – With results rivaling paid search, retargeting has proven itself as an essential technique for big-budget advertisers. Adroll has now ...
  4 weeks ago

• Bluekai using data on eBay, Expedia and Kayak to re-target and re-market to consumers

  
  Datarati :: Will Scully-Power :: Data, Analytics & Optimization in the World of Advertising! — Authority: 132
    Behind the scenes of a recent online shopping trip, Blue Kai , a startup company that collects Internet user data, was tracking when a Web surfer browsed for electronics on eBay, searched for cruises and checked out snowboards. It also tracked when a Web surfer researched Chevrolet sport utility vehicles on auto ...
  5 weeks ago

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