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Top Brands Illustrate Marketing Power
http://www.brandingstrategyinsider.com/ 2008/ 04/ top-brands-illu.htmlIt is time to stop speculating about brand equity and turn, instead, to the ice-cold empiricism of financial brand values. Monday saw the annual publication of the BrandZ Top 100 brands from Millward Brown Optimor and, as usual, there were a host of winners and losers.
Rising and falling
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