Seth Godin

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  • What Does Permission In Permission Marketing Really Mean?


    Business Coaching — Authority Authority: 129
    Permission marketing has been corrupted and abused but here are five guidelines from Seth Godin from his book Meatball Sundae to help put permission marketing back in the right way.
    5 hours ago

  • Going with the flow is recipe for failure in getting your law firm using social media


    Real Lawyers Have Blogs — Authority Authority: 532
    Seth Godin writes this morning that Going with the flow is a euphemism for failing. The point being that it takes pushing harder than most to accomplish the remarkable. I wish getting law firms to use social media for client development didnt fall in the achieving the remarkable category. But Im a realist. To ...
    19 hours ago

  • Kicking the Collective Ass of an Industry


    Kim Werker — Authority Authority: 450
    In the couple of weeks since the Twitter fail I wrote about , I’ve had some very interesting conversations with people in the yarn industry about business use of social media, and specifically about the role TNNA could and/or should play in educating yarn-related businesses about it. Yesterday I tweeted this : ...
    20 hours ago

  • Are many new businesses going to be useless?


    m-cause — Authority Authority: 108
    Most businesses are socially useless . –Umair Haque With “Black Friday” behind us and “Cyber Monday” ahead of us, economic pundits continue to wring their hands and fret that holiday retail consumer spending will not “hold up” enough in 2009 to pull us out of the current economic funk.   At the same ...
    1 day ago

  • Merry go round - Whats your purple cow?


    Inside the artisan — Authority Authority: 129
    Its time for another ride on the merry-go-round! Jump on and join a group of 9 artists/crafts-women as they link around the world and tell you a little about their lives in art and craft. This months topic for discussion is: Whats your purple cow? Yes, it may sound like an odd question for us all to discuss, ...
    2 days ago

  • How to Lose an Argument Online


    Chris Abraham — Authority Authority: 144
    Here’s another blog post wherein I just steal and post Seth Godin ’s consistent and constant insight and clarity:  How to lose an argument online Have an argument. Once you start an argument, not a discussion, you’ve already lost. Think about it: have you ever changed your mind because someone ...
    2 days ago

  • Don’t Just Nod Your Head and Smile


    Elemental Children's Ministry — Authority Authority: 425
    ( picture originally uploaded to Flickr by Eleaf ) A few months ago, Seth Godin had this post on his blog: “If you’re in a meeting with smart people and they start discussing a term or concept you don’t understand, what do you do? Do you know what recombinant DNA is? Analytics? Chapter ...
    2 days ago

  • Happy Thanksgiving!


    CPA Success — Authority Authority: 492
    Thanksgiving is my personal favorite of all the holidays -- that uniquely American holiday devoted to the single concept of counting our blessings and giving thanks. This year continues to be a difficult one for many who have been caught in the turbulence of the recession. It is our hope that through the adversity, ...
    2 days ago

  • Expectations


    ScLoHo's Collective Wisdom — Authority Authority: 144
    Seth Godins advice for all of us. Apply it to your business life, and during your time with family and friends on Thanksgiving today: Benefit of the doubt Its almost impossible to communicate something clearly and succinctly to everyone, all the time. So misunderstandings occur. We misunderstand a ...
    3 days ago

  • Clinical Knowledge Versus Clinical Judgment


    Better Health — Authority Authority: 556
    Read Seth Godin’s most recent post,  The Amateur Scientist . In a way that only Seth can do he tells how our culture has turned us all into authorities. Important stuff. I couldn’t help but think how this applies to the Internet and our health. Unrestrained access to information has got us all thinking we know ...
    3 days ago

  • Tribal Marketing


    ScentTrail Marketing — Authority Authority: 120
    Not sure when it struck me. We were working on a military outreach for Veterans Day. Saying THANKS to brave men and women who wake up everyday to do a difficult job was our motivation. Our work got me thinking of Tribes by Seth Godin . As usual Seth is right on it. Seth is part marketing psychic. Here is how Seth ...
    4 days ago

  • Seths Blog: Rupert Murdoch has it backwards


    zen bones... — Authority Authority: 137
    Seths Blog: Rupert Murdoch has it backwards : I’m with Seth on this one! If you don’t know what all the fuss is about, read this:  Rupert Murdoch Plans To Hide His Sites From Google, The World Yawns or this:  Microsoft and News Corp eye web pact
    5 days ago

  • GODIN GETS IT WRONG


    The News Junkie — Authority Authority: 138
    Generally a guy with some great points and ideas, Seth Godin wanders way out of his area of expertise here . Brief insight after the cut. You don’t charge the search engines to send people to articles on your site, you pay them. If you can’t make money from attention, you should do something else for a ...
    5 days ago

  • The True Value


    ScLoHo's Collective Wisdom — Authority Authority: 144
    Seth wrote this last week: Embracing lifetime value If you walk into a company-owned cell phone store to sign up for a contract, what are you worth? Given the huge gross margins at AT&T and Verizon and the standard two-year contract, I think its easy to figure on more than $2000 in lifetime ...
    5 days ago

  • Building Social Media Programs from inside out


    Webmetricsguru - Web Metrics - Social Media Metrics - PR Metrics — Authority Authority: 492
    On Reading Finally delivering the Social Media playbook at BrandBuilder, today,  I feel ( felt ) somewhat skeptical, but upon listening to Oliver’s video about RedChair (which I liked), I’m interested in seeing what he and his partners will actually deliver. To be fair, no one really owns this space, today, ...
    5 days ago

  • A Practical Guide to Theatre and the Web: Blogging


    London Theatre Blog — Authority Authority: 108
    In this next instalment of hands-on articles, creative business consultant, Sinead Mac Manus , covers the basics of setting up a blog, some benefits and pitfalls, advice on staying on top of developments in the blogosphere and looks towards the future of blogging. Blogging: The Basics The term ‘blog’ comes from ...
    5 days ago

  • The Second Cup: Do you...Hulu?


    TechRepublican.com - — Authority Authority: 468
    Political and Issue Advertising on Hulu Interesting email in from Campus Progress the other day — as part of a student loan reform campaign, they’re running ads both on cable and on the TV/video-viewing website Hulu. The email itself focuses on encouraging recipients to watch the ad and spread the YouTube ...
    5 days ago

  • Seth Godin on Online Arguments


    The Tax Lawyer's Blog — Authority Authority: 433
    Eight stellar tips  from Seth Godin today in How to Lose an Argument Online. I particularly agree with 3, 4, 6 and 7:3.  Use faulty analogies. If someone is trying to make a point about, say, health care, try to make an analogy to something conceptually unrelated, like the space shuttle program, and you’ve ...
    5 days ago

  • Super Seth - 10 Bestsellers, how he did it!


    Author Marketing Experts, Inc. — Authority Authority: 114
    This is a great video from an O’Reilly conference, if you haven’t seen it you should take 30 min and listen. Seth Godin how he created his bestsellers:Seth Godin on Bestsellers addthis_url = http%3A%2F%2Famarketingexpert.com%2Fameblog%2Funcategorized%2Fsuper-seth-10-bestsellers-how-he-did-it%2F; addthis_title ...
    6 days ago

  • Music 3.0 Book Released


    Bobby Owsinski's Blog — Authority Authority: 420
    My latest book " Music 3.0 - A Survival Guide For Making Music In The Internet Age " has just been released and is currently available in book and music stores and online. Although weve touched on some of the issues here in recent posts (the book was actually born from a post here about Guns n Roses almost a year ...
    6 days ago

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