Sigma Six

Welcome to the 'Sigma Six' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Sigma Six'.

Latest blogosphere posts tagged “Sigma Six”

• Using the Six Sigma Tollgate in your Marketing Funnel

  
  Business901 — Authority: 129
  Recently, I went through the process of using DMAIC as a way of defining your marketing funnel. We looked at Define, Measure, Analyze, Improve and Control and  utilized these basic principles to walk a customer through the marketing funnel. In other posts, I discussed the ability to create a shorter cycle time by ...
  1 week ago

• The Marketing Funnel using Six Sigma DMAIC, Control Stage

  
  Business901 — Authority: 129
  The first 4-steps of the DMAIC process answered the questions: What is important, how are we doing, what is wrong and what needs to be done? We also considered the marketing funnel stages of Awareness, consider, prefer and evaluate. The fifth stage of the process in DMAIC is Control and in the Marketing funnel it is ...
  1 week ago

• The Marketing Funnel using Six Sigma DMAIC, Improve Stage

  
  Business901 — Authority: 129
  The first 3-steps of the DMAIC process answered the questions: What is important, how are we doing and what is wrong? We also considered the marketing funnel stages of Awareness, Consider and prefer. The fourth stage of the process in DMAIC is Improve and in the Marketing funnel it is Evaluate or Trust. Now, we get to ...
  1 week ago

• The Marketing Funnel using Six Sigma DMAIC – Analyze Stage

  
  Business901 — Authority: 129
  The first 2-steps of the DMAIC process answered the questions: What is important and how are we doing? We also considered the marketing funnel stages of Awareness and Consider. The third stage of the process in DMAIC is Analyze and in the Marketing funnel it is Prefer or Trust.  Analyzing is about finding ROOT CAUSE ...
  1 week ago

• The Marketing Funnel using the Six Sigma DMAIC Methodology – Measure stage

  
  Business901 — Authority: 129
  Processes lend themselves to measurement. If you treat your marketing as a process, then you should be able to measure your marketing. The define stage answers the question: What is important? The measure stage will answer that question by asking: How are we doing? I stated in a previous post that the purpose of the ...
  1 week ago

• The Marketing Funnel using Six Sigma DMAIC – Define stage

  
  Business901 — Authority: 129
  Six Sigma or Lean practitioners would view what I say about DMAIC as hardly revolutionary. Marketers may view it as just a way for a Black Belt to find a way to maneuver themselves into some of their market share. I happen to be more of a marketing guy, than a Lean or Six Sigma technician. But I believe that Marketing ...
  1 week ago

• The Marketing Funnel using Six Sigma DMAIC Methodology

  
  Business901 — Authority: 129
  If you search Google, there are 88,800 thousand images for the marketing funnel and 38,100 for the marketing hourglass depicted. All having a little different twist going from the Duct Tape Marketing Know, Like and Trust to the Awareness, Consider, Prefer and more. All of them depicting a systematic way to go from ...
  2 weeks ago

• Learn more about the Xerox Design for Lean Six Sigma

  
  Business901 — Authority: 129
  I have been intrigued by the Xerox Design for Lean Six Sigma methodology. In my search for more information about the subject, I ran across this book that I would like to share with you, Lessons Learned from an Unconventional Design for Lean Six Sigma Deployment (Amazon Link). It is an easy read without out ...
  2 weeks ago

• Design for Lean Six Sigma, The Xerox Way

  
  Business901 — Authority: 129
  Lean Six Sigma is a major Xerox initiative for driving new levels of business performance, product offerings, and results bas ed on the customer-centered, industry-recognized methodologies. Jeffrey M. Koff, the Director of Lean Six Sigma Learning and Corporate Lean Six Sigma Operations for Xerox Corporation was a ...
  3 weeks ago

• The Role Of Project Managers

  
  Kusna's Blog — Authority: 148
  A project manager is one, who looks into the application of knowledge, skills, tools, and techniques to describe, organize, oversee and control the various project processes. Having said that, the roles and responsibilities of a project manager differ from company to company. It is important to understand what role a ...
  3 weeks ago

• Lean Tools and Culture as it Relates to Zen

  
  Business901 — Authority: 129
  There’s been a big debate lately on tools and the thinking processes of lean.When you talk about a system, one of the first things that I think of is the tools that are used in the system. I use the tools to make sense out of a system, but I thought that Michael Balle author of the Lean Manager might feel ...
  4 weeks ago

• Process Improvement utilizing Lean and Lean Sigma

  
  Business901 — Authority: 129
  Glenn Whitfield serves as Director of Dean Dorton Ford ’s Process Improvement Services group based out of the Louisville office. Glenn was my guest on the Business901 Podcast and we had the opportunity to discuss DDF’s methodology for improvement within an organization. Their methodology concentrates on a Value ...
  4 weeks ago

• A Little Law applied in Lean Marketing

  
  Business901 — Authority: 129
  Most marketing systems are out of control. They just have not been managed with understanding the process speed and the effect of the flow on the process. Understanding some of the drivers of this process is much simpler than you might think. A simple equation called Little’s Law can tell us how long it will take ...
  4 weeks ago

• Using DMAIC for your A3 Report in the Lean Marketing House

  
  Business901 — Authority: 129
  The definition of an A3 Report is a simple storyboard that tells the whole story of an improvement event on one 11×17 sheet of paper. The left side defines the problem, the right side proposes solutions. That is the basic structure. However, A3 is much more than that. It is the tool used by Toyota to implement the ...
  6 weeks ago

• Duct Tape Marketing recognizes Lean Six Sigma Marketing Coach with Certification

  
  Business901 — Authority: 129
  I was one of a group of eleven Duct Tape Marketing™ Coaches to be certified recently in the Duct Tape Marketing program. This award was presented at the annual gathering in Boulder, Co. this October. John Jantsch, author of Duct Tape Marketing and founder of the Duct Tape Marketing organization developed this ...
  6 weeks ago

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