Social media

According to one definition, social media "describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people."

With the rapid adoption of social media by businesses, there is an ever-growing focus on social networking services like Twitter, Facebook, and LinkedIn, as well as the plethora of other social networks, and how to use them most effectively. There are several blogs by everyday power users of social media that cover this topic, providing valuable insights and recommendations about using and measuring the effectiveness of this versatile tool.

Whether you want to increase awareness or drive traffic to your website, landing page, free report, or simply network with other like-minded folks, social media can be a beneficial tool in your marketing arsenal.

Social media may not be for everyone, so if you're thinking of trying it out, do a little research first to determine if it's a good fit for you and your business. And don't be afraid to get your feet wet - sometimes that's the best way to judge things for yourself.

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Latest blogosphere posts tagged “Social media”

• Evaluating Corporate Social Media Strategies

  
  Information Security Resources — Authority: 472
  Daniel Wallace , Information Security Consultant at Grow Forward How vendors, integrators and consultants can position themselves to support CISO’s with corporate social media adoption… In the past I have written articles and advised CISO’s on how social media technology can be used as a vehicle ...
  4 hours ago

• Searching and Monitoring–more important and more powerful than ever

  
  Crisisblogger — Authority: 121
  For the past few months whenever I have been presenting to groups on crisis communication or Joint Information Center operations I have said that the most important job of crisis communication today is rumor management. It most certainly is not putting out press releases, and it may not be that important to put out ...
  4 hours ago

• Google Latitude Now Tracks Location History, Alerts You to Nearby Friends

  
  Technology Pundit — Authority: 164
  One of the hottest trends right now is the rise of location-based services (LBS), which helps friends network and find each other based on their location. Foursquare and Loopt are prime examples of these growing networks.
  4 hours ago

• Radio silence. Radio noise?

  
  Diary of a Wordsmith — Authority:
  Apologies yet again for a neglected blog. The last few weeks have been busy, chaotic and strange. I sense a slight whiff of change in the freelance wind. After a desperately quiet summer, things picked up in the early autumn. Its not just me. Colleagues have also reported an uptick on the work front and there do seem ...
  4 hours ago

• Facebook groups hijacked by Control Your Info group

  
  D' Technology Weblog — Authority: 528
  Facebook groups are under attack; an organization called “Control Your Info” has taken control of hundreds of Facebook groups. Those groups had administrators that eventually stepped down from their position, creating a power vacuum at top. According to organization, when administrator steps down, anyone can take ...
  4 hours ago

• BIG BROTHER: UK to Mandate Personal Data Storage

  
  Technology Pundit — Authority: 164
  In an age where privacy is becoming increasingly hard to come by, the British government is further hastening its demise for citizens in the UK. According to The Telegraph , all internet service providers and telecommunication companies will be legally required to store records of all personal communications for one ...
  5 hours ago

• The Internet is Unstoppable

  
  Nerd Acumen — Authority: 106
  This is a video presentation I put together for my Net Economics course, as well as to inspire my co-workers at Fred Hutchinson Cancer Research Center, and everyone else for that matter, to “get in there and play” when it comes to building the information commons through social media.
  5 hours ago

• A good Hammertime was had by all

  
  mUmBRELLA — Authority: 617
  I must confess, MC Hammer’s appearance at Social Media Club Sydney significantly exceeded my expectations. I wouldn’t have been entirely surprised if it had been a mildly diverting appearance relying mainly on the novelty value of having a celebrity around.   But Hammer had something to say. With one of the ...
  5 hours ago

• GO: Google Launches Its Own Programming Language

  
  Technology Pundit — Authority: 164
  One of the core philosophies of Google, and one of the reasons it has been so successful, is efficiency. It’s about both being as efficient as possible when serving search results and processing data and creating product that push the limits of efficiency for the user (as an example, Google’s trying to make ...
  5 hours ago

• Foul Mouth Twitter Feed Lands TV Deal

  
  BFG Blog — Authority: 117
  First there was Facebook, the movie. Now, brace yourself for Twitter, the TV show. Well, kind of. Yesterday, CBS announced it had ordered a sitcom based on “Shit My Dad Says” —a popular Twitter account that was founded by 28-year-old Justin Halpern and features the hilarious and world-weary daily musings of ...
  5 hours ago

• Winning at the New “Mommy Track”: The rise of the “Mompreneur” Part III

  
  Women on Business — Authority: 130
  Becoming the Media & Reaching the Most Elusive Have you been staring at that list you made of Powerful Connections to keep in touch with, trying to figure out how you should reach out to them next? (See last Tuesday’s blog for a refresher on who your Powerful Connections are) Do you need a new and unique way ...
  6 hours ago

• Spam Will Not Keep You Away from Email

  
  WebProNews Feed — Authority: 706
  With all of the spam out there and the increasing amount of malice that comes with it, its easy to look at the situation and think that email must be dying. Combine the overwhelming amounts of inbox spam and the ever-increasing popularity of communication tools like Twitter and Facebook, and you may ask yourself why ...
  6 hours ago

• Trying Out Twitter’s New Retweet Feature

  
  socialized blog — Authority: 509
  More and more users are getting Twitter’s new Retweet feature. Beta users see a banner at the top of the home page indicating they are part of the rollout: A Retweet carries the new Retweet double-arrow icon and a count of how many times it has been retweeted. When a user clicks “Retweet,” all ...
  6 hours ago

• “Control Your Info” hijacks hundreds of Facebook groups

  
  Breaking Tweets — Authority: 542
  According to CNN Tech 286 Facebook groups have been hijacked by having the group names changed to “Control Your Info” in order to point out the flaws and weaknesses in Facebook security. The hijackers also leave a message on the group board reading “Hello, we hereby announce that we have officially hijacked ...
  6 hours ago

• Creepy elves and disco dancing: A business win for OfficeMax

  
  Social Business — Authority: 483
  Who knew that weird dancing elves could be good for business?
  6 hours ago

• Are Social Media Users Just Technologically Advanced Coupon Clippers?

  
  Disruption Tour --- Run To Survive — Authority: 114
  via Andy Beals Marketing Pilgrim by Frank Reed on 11/9/09 Ok, let’s get everything out on the table before we really getgoing here. Social media helps brand build a following of people whobelieve in the brand. It creates little armies of brand zealots that doall the promotion for you on a grassroots level. It is ...
  6 hours ago

• Facebook is for brands – the careful ones

  
  NevilleHobson.com — Authority: 584
  ReadWriteWeb published a detailed post today on research from Razorfish about online consumer behaviours with a strong focus on Twitter and Facebook . While the overall post makes for interesting reading and is very useful from a fact-finding perspective, what leapt at me from RWW’s page were two charts and ...
  6 hours ago

• Mumbrella Podcast: Meet the boss of new kids channel KidsCo; Makeup lessons for schoolgirls; The sucky Microsoft ad; Goodbye Merrick & Ross (and Kate Ritchie); Did Murdoch mean it?

  
  mUmBRELLA — Authority: 617
  In this week’s Mumbrella Podcast: Mumbrella editor Tim Burrowes and deputy editor Camille Alarcon are joined by Scott Rhodie and KidsCo boss Paul Robinson. On the agenda: Scott Rhodie exclusively reveals the name of his new PR agency ; The Toyota social media agency race ; Will we miss the Merrick, Rosso ...
  7 hours ago

• Cadences take on social media

  
  State of the Media — Authority: 114
  I spent sometime chatting with Jim Price and Dan Holden who are managing the social media program at Cadence Design.  Cadence has  been involved in social media and networking longer than any other EDA company, starting with the online version of CDNLive, and one of the more experimental, including their ...
  7 hours ago

• Burberry Launches Social Media Site

  
  Direct Commerce Systems and Services — Authority: 123
  On Monday, Burberry introduced a social networking site, artofthetrench.com , to encourage people to share their own trench coat stories with an interface that combines the best of Twitter and Facebook -- boasting a fetching array of classy photos by world-famous photographer Scott Schuman ("The Sartorialist") plus a ...
  7 hours ago

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