Social Media

According to one definition, social media "describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people."

With the rapid adoption of social media by businesses, there is an ever-growing focus on social networking services like Twitter, Facebook, and LinkedIn, as well as the plethora of other social networks, and how to use them most effectively. There are several blogs by everyday power users of social media that cover this topic, providing valuable insights and recommendations about using and measuring the effectiveness of this versatile tool.

Whether you want to increase awareness or drive traffic to your website, landing page, free report, or simply network with other like-minded folks, social media can be a beneficial tool in your marketing arsenal.

Social media may not be for everyone, so if you're thinking of trying it out, do a little research first to determine if it's a good fit for you and your business. And don't be afraid to get your feet wet - sometimes that's the best way to judge things for yourself.

by Lisa May Huby Are you a writer, passionate about this or any other topic? Join Blogcritics!

Latest blogosphere posts tagged “Social Media”

• Dilbert on Twitter

  
  From the desk (and BlackBerry) of Keith Parnell — Authority: 138
  I am a regular reader of Dilbert as is Adam at Mashable , it seems . In today’s comic strip Dogbert decides to experiment with Twitter . Funny. RSS and Facebook readers: click here to view and enter comments . On Twitter? Follow me at @parnellk63 . Listening to It’s A Shame by Paul Jackson, Jr.
  3 hours ago

• Interview with Trace Cohen of Brand-Yourself.com

  
  Learn Free Internet Marketing Learn Free Internet Marketing Strategies using Video, Articles, Social Networking, Social Media, Web 2.0, Blogs, Affiliate Marketing — Authority: 166
  www.CareerEnlightenment.net Brand-Yourself.com is the hottest online reputation management tool I’ve found. So I decided to interview their Chief Marketing Officer to find out what they are all about. I’m even more excited then ever! http Share on Facebook
  3 hours ago

• Why This Freelancer Doesn’t Ne…

  
  AW WebBiz & Social Media Blog — Authority: 165
  Why This Freelancer Doesn’t Need Vacation Anymore: When I worked full-time for a single employer, my days o.. http://bit.ly/6DXbRc
  3 hours ago

• 20 Crazy But Creative Website …

  
  AW WebBiz & Social Media Blog — Authority: 165
  20 Crazy But Creative Website Splash Page Examples|Web Design Tutorials | Creating a Website | …: Websites sp.. http://bit.ly/5cN7wA
  3 hours ago

• What Apps Should Twitter Acqui…

  
  AW WebBiz & Social Media Blog — Authority: 165
  What Apps Should Twitter Acquire?: According to a statement made today by Twitter’s co-founder Biz Stone, the c.. http://bit.ly/6t2zNJ
  3 hours ago

• PayPal opens more APIs fora ro…

  
  AW WebBiz & Social Media Blog — Authority: 165
  PayPal opens more APIs fora role as “wallet in the cloud”: PayPal is about to open new development platform API.. http://bit.ly/5MHBq8
  3 hours ago

• eBay: Our Mobile Users Will Sp…

  
  AW WebBiz & Social Media Blog — Authority: 165
  eBay: Our Mobile Users Will Spend More Than $500 Million On Goods This Year: Internet commerce juggernaut eBa.. http://bit.ly/4PlpNW
  4 hours ago

• 2.1 Million Stork Drop-Side Cr…

  
  AW WebBiz & Social Media Blog — Authority: 165
  2.1 Million Stork Drop-Side Cribs Recalled: Image: CPSC The Consumer Product Safety Commission (CPSC) today announc… http://bit.ly/5IESro
  4 hours ago

• RIP Joost: Remember Joost? The…

  
  AW WebBiz & Social Media Blog — Authority: 165
  RIP Joost: Remember Joost? There was a time when the peer-to-peer video sharing site was one of the hottest sta.. http://bit.ly/4zlibb
  4 hours ago

• Spam is a Perception- Mine: I …

  
  AW WebBiz & Social Media Blog — Authority: 165
  Spam is a Perception- Mine: I just unsubscribed to another six email marketing newsletters that I never subscri.. http://bit.ly/7uHctZ
  4 hours ago

• A Good Social Media Kick in the Butt

  
  Small Business Mavericks — Authority: 129
  Deloitte Services National Retail Foundation did a recent survey about social media and retail this holiday season … what they discovered:• 47 percent of retailers plan to increase social media use for the holidays• 75 percent of retailers will improve their Facebook pages• 59 percent of retailers will boost ...
  4 hours ago

• The Fact that Scoble is doing Twitter Wrong is Wrong.

  
  The SiliconANGLE — Authority: 146
  Why is it that whenever I’m riffing on a Robert Scoble post, the premise is so very often convoluted? Questions of semantics aside, Chris Brogan and Robert Scoble have had a slightly tongue-in-cheek feud on the “right way” to use Twitter.  The following quote and embedded video of Chris’s Web 2.0 Expo speech ...
  4 hours ago

• Think before creating LinkedIn company profiles

  
  Reading Tea Leaves by Randy Wilson — Authority: 134
  What I learned when trying to setup a company profile on LinkedIn: 1.  You can’t use gmail, yahoo or the like as your contact email for a LinkedIn company profile.  While this is probably a vetting tool for LinkedIn to make sure that a company profile is legitimate, for small businesses that haven’t set up such ...
  4 hours ago

• Risk/Reward: The Entrepreneur’…

  
  AW WebBiz & Social Media Blog — Authority: 165
  Risk/Reward: The Entrepreneur’s R&R: Grab Life with Entrepreneur of the Year Rivers Corbett: Rivers Corbett.. http://bit.ly/08FARpb
  5 hours ago

• Small Business Commits to Social Media, Email, Search

  
  IP Carrier — Authority: 482
  About 75 percent of small businesses will increase their spending on email marketing in 2010, while nearly 70 percent will spend more on social media, according to VerticalResponse. The findings might not suggest small businesses are spending wildly. In most cases the firms likely are testing new media. But the ...
  5 hours ago

• More on Canadian woman’s Facebook debacle

  
  Reading Tea Leaves by Randy Wilson — Authority: 134
  Yesterday, I posted about the Canadian woman whose long term disability benefits policy was terminated after photos on her Facebook profile showed her having a good time at Chippendales. Today, more information has come out that her profile photos were private so that Manulife, the insurer must have surreptiously ...
  5 hours ago

• SuperFan Founder Finds Facebook Fertile for Virtual Funds

  
  The SiliconANGLE — Authority: 146
  Rick Marini is the founder of SuperFan , a site built around the idea that people are passionate about all kinds of things, from bands and celebs, to brands and video games. In short, SuperFan is a social hub for the things you love. It’s also a great way for companies to get acquainted with their true fans. It ...
  5 hours ago

• Is Social Media Marketing a Waste of Time?

  
  Paul Chaney — Authority: 119
  MarketingProfs community manager Beth Harte started me thinking about this with her discussion in the MarketingProfs group at LinkedIn where she referenced a post by Social Media Explorer Jason Falls who said... "I’ve got news for you. In the world of business, all that [social media] talk will get you ...
  5 hours ago

• Moving The Blog

  
  Awakened Voice — Authority: 100
  I’m still not sure which is more difficult, moving house or moving blog? Both take up a lot of time. Both require a lot of patience. Moving the blog didn’t kill my back though so I guess moving house is still more difficult. In any case, I’ve moved the location of the Awakened Voice blog from here to ...
  5 hours ago

• Twitter to make acquisitions, generate revenue in 2010

  
  BloggingStocks — Authority: 670
  Filed under: Internet , Apple Inc (AAPL) , Research in Motion (RIMM) , Media World , Initial public offerings , Technology Twitter is on the prowl. Though it made its last acquisition more than a year ago, company founder Biz Stone said on Tuesday that its looking to add to the stable . There arent ...
  5 hours ago

Comments about Social Media