Social Media

According to one definition, social media "describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people."

With the rapid adoption of social media by businesses, there is an ever-growing focus on social networking services like Twitter, Facebook, and LinkedIn, as well as the plethora of other social networks, and how to use them most effectively. There are several blogs by everyday power users of social media that cover this topic, providing valuable insights and recommendations about using and measuring the effectiveness of this versatile tool.

Whether you want to increase awareness or drive traffic to your website, landing page, free report, or simply network with other like-minded folks, social media can be a beneficial tool in your marketing arsenal.

Social media may not be for everyone, so if you're thinking of trying it out, do a little research first to determine if it's a good fit for you and your business. And don't be afraid to get your feet wet - sometimes that's the best way to judge things for yourself.

by Lisa May Huby Are you a writer, passionate about this or any other topic? Join Blogcritics!

Latest blogosphere posts tagged “Social Media”

• #140conf Los Angeles: Guide to Videos from Day 1 (Oct 27 2009)

  
  The Jeff Pulver Blog — Authority: 118
  (Special thanks to @RealPlayer for posting these videos) - Jeff Keni Pulver (@jeffpulver), creator #140conf, "Welcome to #140conf LA: The State of NOW " - Cyndi Stivers - Managing editor, EW.com (Entertainment Week), Cyndis talk . - Dave Winer (@davewiner) - Software developer, Entrepreneur, and Writer, "How I ...
  1 hour ago

• Hold The Line. Energy Changes Are a Long Time Coming

  
  The Buzz Bin — Authority: 118
    By Mike Mulvihill       Wind Power. Renewable Energy. Green Economy . There is an awesome amount of momentum in the America right now around all of these topics. We’re on the cusp of real change in how we create the gobs of energy we increasingly consume in a manner that is kinder and gentler to Mother ...
  1 hour ago

• Virgin America: twitter and an Airline. Our story (from #140conf LA)

  
  The Jeff Pulver Blog — Authority: 118
  I enjoyed listening to Porter Gale (@ porterVA ) - VP Marketing, Virgin America give her presentation at #140conf LA. Porters talk helped set the tone and the pace of the conference. - - - Tags: 140conf , social media , 140 Characters Conference , twitter , Porter Gale
  2 hours ago

• Twitter Extends Global Reach: …

  
  AW WebBiz & Social Media Blog — Authority: 151
  Twitter Extends Global Reach: SMS in Indonesia: Twitter’s international push has been rapidly acceleratin.. http://bit.ly/1oXbGO
  2 hours ago

• The Future of Gaming: 5 Social…

  
  AW WebBiz & Social Media Blog — Authority: 151
  The Future of Gaming: 5 Social Predictions: Earlier today, video gaming giant Electronic Arts (EA) announced it.. http://bit.ly/J4tEY
  3 hours ago

• Geekend 2009 Recap

  
  { nicole galletta } — Authority: 119
  This weekend about 600 something geeks engulfed downtown Savannah to participate in the first ever Geekend , an interactive conference to bring together designers, developers, social media gurus, and general all around techies. [ photo by Thunderbird Inn ] Keynote  | Aaron Draplin ...
  3 hours ago

• RT @GuyKawasaki: How to make t…

  
  AW WebBiz & Social Media Blog — Authority: 151
  RT @GuyKawasaki: How to make things happen by @ matthewemay http://om.ly/bcIY
  4 hours ago

• Trafcom News Podcast: Product Management and Social Media

  
  Rocket Watcher — Authority: 404
  At ProductCamp Toronto a few weeks back I got a chance to sit down with Donna Papacosta of the Trafcom News Podcast .  Donna does a high quality podcast thats a must-listen for communications, PR or Marketing folks.  In our conversation we touched on the subject of how Product Managers should be using social ...
  4 hours ago

• Fight Club 2.0: AdWeek’s Digital Hot List | Brian Morrissey Interview

  
  Strategic Public Relations — Authority: 511
  Reading AdWeek ’s “ 2009 Digital Hot List ” it becomes clear we’re in store for a dynamic and competitive digital landscape in 2010. As the brands on the list fight for market share, it almost reads like a script for Fight Club 2.0. Brian Morrissey provided Strategic Public Relations his opinion on ...
  4 hours ago

• A Bloggers Dilemma: Language Clarity or Confusion

  
  Strategic Guy — Authority: 411
  The English language is quirky. The same words often carry different meanings dependent upon the cultural background and geography of the reader. Plus, colloquialisms and other homespun variations can recast what a blogger considers to be a well-articulated post into a confusing and misinterpreted mess. I was ...
  4 hours ago

• If The WSJ.com Says Goodbye To…

  
  AW WebBiz & Social Media Blog — Authority: 151
  If The WSJ.com Says Goodbye To Google, It Will Also Say Goodbye To 25 Percent Of Its Traffic: Whenever Rupert.. http://bit.ly/2BE6qA
  4 hours ago

• Cupcakes and… Social Networking: the Two Dirtiest Words in Gov 2.0

  
  Debbie Weil's BlogWrite for CEOs — Authority: 108
  Do you love cupcakes? Groove on social networking? Don’t miss the next Sweets and Tweets on Tuesday, Nov. 17, 2009. I’ve invited the inimitable @cheeky_geeky (aka Mark Drapeau ) to talk about social networking and why, in fact, those are NOT the two dirtiest words in Government 2.0 . Federal News Radio’s ...
  4 hours ago

• So You Want to be an Engaged Citizen II

  
  An Ordinary Person — Authority: 108
  A common complaint among many people is that government, politicians and government entities are not responsive to the needs and concerns of average, ordinary citizens. That there are no easy, direct routes for ordinary people in order to have meaningful communications and relationship with government and the people ...
  4 hours ago

• Spontanious conversation using Scribble Live

  
  Marketing and Social Media That Matters..the B2B perspective — Authority: 106
  Had an interesting spontaneous discussion with a few folks tonight using Scribble Live a live blogging service recently featured on Dragons Den where they raised $250K in VC funding. It started with @tamera asking when would we get past social media 101. I dont want to put words in her mouth but essentially her ...
  4 hours ago

• Three Top Reasons Why Social Media is Still a Tough Sell

  
  B.L. Ochman's blog — Authority: 541
  By B.L. Ochman Big companies have moved cautiously for eons. While many are corporations are making forays into social media, very, very few are taking huge risks. Instead of jumping in, theyre still standing on the edge of the pool, diipping a toe in the water. As a result, getting companies to add social media ...
  4 hours ago

• Tell Me About Your “Fantastic Opportunity”

  
  Mark Aaron Murnahan, Web Guy — Authority: 103
  It seems that I am presented with another “fantastic opportunity” nearly every minute of my day. I receive “opportunities” by email, Twitter, Facebook, telephone, fax, Skype, postal mail, and face-to-face. The most popular way these opportunities seem to spread is by way of social media. Since there are so ...
  4 hours ago

• The Future of Gaming is Not Mobile

  
  The Eyeball Economy - A Blog Blog by David Weiner — Authority:
  Ben Parr wrote a terrific piece on the future of gaming over at Mashable . I agree with most of the prognostications but I think Ben buried what will turn out to shift the space in the most substantial way. He wrote that he expects to see a "wave of social gaming on the console." While there has been social gaming ...
  4 hours ago

• RSVP to Upright Seminars THIS WEEK

  
  Upright Communications — Authority: 108
  Please mark your calendars!  Allison Kulage, SEO Director here at Upright, is presenting TWO unique topics this week.  Jumpstart Thursday with a social online seminar, and celebrate a Fall Friday in Cincinnati with a live presentation…Thursday, 11/12 2-3pm EST Social Networking: Designing an Effective Program ...
  4 hours ago

• Quick hit: Mainstream Media Using Twitter Lists

  
  Politicoholic by Nisha Chittal — Authority: 106
  I know no one wants to read another boring post about “Top 10 ways to use Twitter lists” so I promise this isn’t that. I just wanted to highlight what I think is a very innovative use of Twitter lists by the mainstream media – probably the last people I’d expect to have found an innovative way to use Twitter ...
  4 hours ago

• Todd Creager Interviewed by Michael Stark of PostYourProperty.com

  
  eMarketingInRealEstate.com - SouthernCaliforniaBroker.com — Authority:
  Todd Creager talks about his new book, "The Long Hot Marriage."Enjoy the video! (...)
  5 hours ago

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