Summit on Measurement

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• More on AVEs: Their true -- and very valuable -- significance.

  
  The Measurement Standard: Blog Edition — Authority: 417
  For serious public relations researchers, the whole AVE and advertising-money-value debate is a red herring, a colossal distraction from the real significance and potential that AVEs represent. In my previous post, I said that Advertising Value Equivalencies are porn for PR . And I also said that they can be an ...
  3 weeks ago

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