Susan Gunelius
Tag details
Welcome to the 'Susan Gunelius' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Susan Gunelius'.
Latest blogosphere posts tagged “Susan Gunelius”
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How to Get Top Twitter Users to Tweet About Your Small Business
Bizsuccess —
Authority: 125
Monday, December 7, 2009 By: Susan Gunelius There are a number of ways to promote your business through Twitter without investing any money, but what do you do when you don’t have the time to grow your Twitter network and get people tweeting about your small business? Let’s face it — building a ...4 days ago -
Building Brand Value the Playboy Way Review
Keysplash Creative —
Authority: 112
Mary Emma Allen of b5media’s HomeBizNotes.com blog published a review of my latest book, Building Brand Value the Playboy Way , last week, which I’d like to share with you. You can read the full review here !4 days ago -
When are Deep Discounts a Good Marketing Tactic for Small Businesses?
Bizsuccess —
Authority: 125
Friday, December 4, 2009 By: Susan Gunelius One of the easiest forms of marketing competition is price cutting. Let’s face it, the vast majority of consumers are motivated by price first when all other factors are similar. However, you can only drop your price so low before you start losing money. ...1 week ago -
Susan Gunelius on Branding Your Business…the Playboy Way
Home Biz Notes —
Authority: 465
Susan Gunelius , a specialist on branding your business…the necessity of branding and how you can develop a brand…has written a very informative book on this topic. Building Brand Value the Playboy Way , offers excellent information on building a brand by using the Playboy brand as an example. (Susan ...1 week ago -
20 Must Read Branding Articles of 2009
Keysplash Creative —
Authority: 112
I write about corporate branding for a fantastic organization called Corporate Eye, and this week, I published a list of what I think were my 20 must read blog posts about branding that I wrote for the Corporate Eye blog in 2009. While I can’t republish the articles here on KeySplash Creative Conversations, I can ...1 week ago -
How to Stand out from Competitors with One Key Differentiator
Bizsuccess —
Authority: 125
Wednesday, December 2, 2009 By: Susan Gunelius A new report from SALT & Pepper Group called the Retail Service Quality Index tells us there is something missing from most retailers’ business plans, and that missing ingredient can make a huge difference in terms of your marketing, loyalty, and repeat ...1 week ago -
5 Tips to Effectively Use Twitter as a Marketing Communications Tool
Bizsuccess —
Authority: 125
Monday, November 30, 2009By: Susan GuneliusTwitter is a great tool to help small businesses connect with consumers, industry experts, and more. It’s also a great way to start a dialogue with your target audience and build relationships that often lead to sales, word of mouth marketing, and customer loyalty. ...1 week ago -
Integrate Your Tweets into Your Business Blog with Twitter Widgets
Bizsuccess —
Authority: 125
Friday, November 27, 2009By: Susan GuneliusThe best marketing plans leverage a fully integrated strategy. This is particularly important in your online marketing plan where you need to be certain that your messages and branding are consistent, persistent, and continuous. One way to do that is to publish your ...2 weeks ago -
Avoid the 11 Fastest Ways to Turn People Away from Your Web Site
Bizsuccess —
Authority: 125
Wednesday, November 25, 2009By: Susan GuneliusYour small business Web site should be inviting and intriguing. In other words, visitors should feel compelled to stick around when they land on your Web site and explore. The last thing you want to do is develop a Web site for your business that drives traffic ...2 weeks ago -
5 Most Listend to Podcasts in 2009
Keysplash Creative —
Authority: 112
Anna Farmery of The Engaging Brand blog and podcast published a list of the 5 most listened to podcasts that she hosted in 2009, and I’m happy to announce that one of the podcasts that I particpated in with Anna ranked at the top of the list. In this particular podcast, I spoke with Anna about my book, Kick-ass ...2 weeks ago -
Bizsuccess —
Authority: 125
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Bizsuccess —
Authority: 125
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Bizsuccess —
Authority: 125
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10 Reasons Your Marketing Messages Stink
Keysplash Creative —
Authority: 112
My latest article is live on Entrepreneur.com. It’s called 10 Reasons Your Marketing Messages Stink , and I look at the craft of writing effective copy from a different perspective than you might be used to. You can check it out here . What do you think is the main reason marketing copy is ineffective? ...3 weeks ago -
Boost Email Open Rates with Coupons
Bizsuccess —
Authority: 125
Monday, November 16, 2009By: Susan GuneliusA new study from Experian reports that marketing emails which include coupon offers in the subject lines are opened 24%-25% of the time while emails without coupon offers are opened just 16%-18% of the time.The study also tells us that emails with coupon offers also generate ...3 weeks ago -
Bizsuccess —
Authority: 125
3 weeks ago -
Should Your Small Business Create an Infomercial?
Bizsuccess —
Authority: 125
Wednesday, November 11, 2009By: Susan GuneliusWe’ve all seen them — those half-hour commercials where an enthusiastic host and satisfied customers tell you why you have to call now for this amazing product. When infomercials first debuted, many people laughed and thought consumers wouldn’t respond. Guess ...4 weeks ago -
Small Businesses See Bigger Returns with Bigger Marketing Investments
Bizsuccess —
Authority: 125
Monday, November 9, 2009By: Susan GuneliuseMarketer reports that a new study from Hurwitz & Associates found a direct correlation between marketing investment and returns among small businesses in 2009. With the economy still struggling, it’s easy for small businesses to cut back on marketing budgets, but it ...4 weeks ago
