TBWA

Welcome to the 'TBWA' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'TBWA'.

Latest blogosphere posts tagged “TBWA”

• An interview with the man behind the name "iMac"

  
  F-Default — Authority: 561
  -: Hardware , Cult of Mac , iMac , Steve Jobs , Apple History This is a cool interview over at Cult of Mac — you’ve heard of Steve Jobs of course, you know who Jonathan Ive is, you might have heard of Rob Janoff , but do you know Ken Segall ’s name? He’s a former creative director from TBWAChiatDay , and he ...
  3 days ago

• History Debate: Did Ad Agency TBWA/Chiat/Day kill Pets.Com?

  
  Tribble Ad Agency : The Advertising Agency of Record — Authority: 134
  Pets.com is a former dot-com enterprise that sold pet supplies to retail customers. It began operations in February 1999 and folded in November 2000. A high profile marketing campaign gave it a widely recognized public presence, including an appearance in the 1999 Macy’s Thanksgiving Day Parade and an advertisement ...
  4 days ago

• Steve Jobs Original Name for the iMac Was So Horrifying It Would Explode Your Ears [Apple]

  
  Gizmodo — Authority: 897
  The iMac revived Apple after a decade of sickly malaise. The name is so obviously iconic. So its shocking that Steve Jobs hated it and wanted to call it something so awful it would "curdle your blood." Thats according to the man who named it, Ken Segall , who talked to Leander at Cult of Mac. He worked at Apples ...
  4 days ago

• New Apple Switcher-Cam ad will take over online media

  
  F-Default — Authority: 561
  -: Internet , Apple The newest Get A Mac , ad from Apple will take over the front page of a number of sites this month. Created by TBWMedia Arts Lab , the ad takes over the page as PC chases switchers through various switcher-cam displays. Read more: New Apple Switcher-Cam ad will take over online media
  5 days ago

• New Apple Switcher-Cam ad will take over online media

  
  The Unofficial Apple Weblog (TUAW) — Authority: 784
  Filed under: Internet , Apple The newest Get A Mac , ad from Apple will take over the front page of a number of sites this month. Created by TBW\Media Arts Lab , the ad takes over the page as PC chases switchers through various switcher-cam displays. The ad is slated to appear from now until the 20th ...
  5 days ago

• Apple: Switcher cams

  
  Ads of the World — Authority: 694
  Advertising Agency: TBWA\Media Arts Lab, USAChief Creative Officer: Duncan MilnerExecutive Creative Director: Eric GrunbaumCreative Director: Jason SperlingAssociate Creative Director: Chuck Monn , Kevin TenglinSenior Art Director: Jamie ReillySenior Copy Writer: Pete FigelAgency Producers: Anne Oburgh, R.J. ...
  6 days ago

• Apple: Switcher Cams

  
  Banner Blog V2 — Authority: 554
  This campaign has had some standout executions over the years, however I feel its growing somewhat tiresome and in many ways, predictable. Thoughts? Note: A higher quality version of this video is posted on the Bannerblog Facebook Fan page .
  6 days ago

• The Underlying “1984″ Elements in Apple’s PC Switcher Banner Ad

  
  Gladys Santiago — Authority: 103
  The above screenshot of the New York Times homepage shows a video banner ad for Apple.  In the ad, PC and Mac observe PC users as they enter Apple stores and make the switch to a Mac.  PC and Mac engage in the usual, light-heartedly competitive banter that is expected of these ads as PC neurotically stresses over ...
  6 days ago

• Fairfax drops The Furnace in favour of Whybin TBWA and Samuelson Talbot

  
  mUmBRELLA — Authority: 617
  Ad agency The Furnace has been dropped from the creative roster for Fairfax Media’s consumer classifieds division. Samuelson Talbot takes charge of the MyCareer employment and Drive motoring brands, and Whybin TBWA take responsibility for the Domain property brand. Both agencies already have existing ...
  1 week ago

• Sunday Quick Hit: Apple’s Ad Guru Lee Clow Stepping Down

  
  PimpYourMarketing — Authority: 122
  I just learned from Advertising, marketing and copywriting made easy that Lee Clow, Chief Creative Office at Apple’s long-time ad-agency TBWA/Media Arts Lab (formerly Chiat/Day), is stepping down. He was a major creative force behind many of of Apple’s best and most provocative advertising. Read the article ...
  1 week ago

• A Cool Look & Warm Feeling For The Winter Olympics From TBWA Chiat Day & VISA

  
  If It's Hip, It's Here — Authority: 622
  Advertising agency TBWA Chiat Day continues their inspiring work for the Olympics with a new campaign, promotion and website for the 2010 Olympic Winter Games. The GO WORLD ad campaign for VISA continues, but now with a cool icy blue winter look and a warm approach. The television, print work and accompanying ...
  1 week ago

• Apples ad man changes roles, but another Apple fan will take his place

  
  The Unofficial Apple Weblog (TUAW) — Authority: 784
  Filed under: Odds and ends , Steve Jobs , Apple Update: As our loyal commenters have pointed out, Gizmodo (which was among the first sites to report that Clow was changing roles) has followed up with an internal email from Clow where he says Millers promotion does not imply that Clow is stepping away from his ...
  1 week ago

• Apple’s ad man changes roles, but another Apple fan will take his place

  
  F-Default — Authority: 561
  -: Odds and ends , Steve Jobs , Apple Update: As our loyal commenters have pointed out, Gizmodo (which was among the first sites to report that Clow was changing roles) has followed up with an internal email from Clow where he says Miller’s promotion does not imply that Clow is stepping away from his own leadership ...
  1 week ago

• Apple’s ad man changes roles, but another Apple fan will take his place

  
  Sell Off Music — Authority: 162
  Filed under: Odds and ends , Steve Jobs , Apple Update: As our loyal commenters have pointed out, Gizmodo (which was among the first sites to report that Clow was changing roles) has followed up with an internal email from Clow where he says Millers promotion does not imply that Clow is stepping away from his ...
  1 week ago

• Apple Ad God Lee Clow: "I’m Not Going Anywhere" [Blockquote]

  
  F-Default — Authority: 561
  We discussed how Lee Clow , the man behind Apple’s most popular advertisements, is stepping down from his position as chief creative officer of TBWA/Media Arts Lab. Turns out that Lee’s not really leaving, he’s just getting annoyed at the blogosphere. According to this note he supposedly wrote and sent to his ...
  1 week ago

• Lee Clow Stepping Down From TBWA, Man Behind The Mac vs. PC, 1984, and Think Different Apple Campaigns

  
  Pulse2 - Technology News And Reviews — Authority: 440
  TBWA is the company behind a bus billboard that snows when being sent a text message. TBWA was also the company behind the Taco Bell chihuahua. One of TBWA’s biggest clients is Apple Inc. (NASDAQ:AAPL), whose account was managed by Lee Clow. Clow will be stepping down today from day-to-day activities but he ...
  1 week ago

• Apple Ad Guru: Im Not Going Anywhere

  
  MediaMemo — Authority: 750
  Lee Clow, who gets credit for a couple decades worth of Apple’s iconic advertising campaigns, wants us to know that he isn’t going anywhere. His agency, TBWA/Media Arts Lab, is shuffling people around, however. If you’re reading this story on this Web site, you probably don’t care about the details, but you ...
  1 week ago

• Apple Ad God Lee Clow’s Work — A Look Back [Apple]

  
  F-Default — Authority: 561
      Lee Clow stepped down as the chief creative officer of TBWA/Media Arts Lab, Ad Age reports . Clow and TBWA/Media Arts were responsible for many of Apple’s most popular advertisements. Read more from the original source: Apple Ad God Lee Clow’s Work — A Look Back [Apple]
  1 week ago

• Apple’s main ad man thinks different, steps down as Macs battle PCs like it’s 1984

  
  MainGadget — Authority: 161
  Apple’s certainly seen plenty of shakeups in its ranks over the years and, while this one may not exactly come as a shock, it’s still tough to overstate the influence of Lee Clow, who has announced that he’s stepping down as chief creative officer of Apple’s main ad agency, TBWA/Media Arts Lab. While he also ...
  1 week ago

• Apples main ad man thinks different, steps down as Macs battle PCs like its 1984

  
  Engadget — Authority: 880
  Apples certainly seen plenty of shakeups in its ranks over the years and, while this one may not exactly come as a shock, its still tough to overstate the influence of Lee Clow, who has announced that hes stepping down as chief creative officer of Apples main ad agency, TBWA/Media Arts Lab. While he also made his mark ...
  1 week ago

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