11 posts tagged TNS Cymfony

According to Forrester, over the past two years, brand monitoring offerings have evolved into three primary applications: Mining consumer insight as an input into strategy formulation. Social media contains a wealth of valuable, unsolicited feedback to inform brand strategy — but in an unstructured format dispersed widely across the internet.

When it comes to social media, do agencies get it? Apparently not according to a TNS/Cymfony study that polled more than 60 marketers. To corroborate their findings, I spoke with executives from several national PR agencies here in Atlanta to get their perspective on how their jobs are changing as a result of social media.

There has been much online discussion about a recent poll by TNS Media Intelligence/Cymfony which found that just 18 per cent of the UK businesses questioned believed their brands must engage urgently with social media if they were to avoid falling behind the market.

Clients are placing more emphasis on mastering social media but find their agencies ill equipped to help them succeed in that space, according to a new survey. A study in which WOMMA member TNS Media Intelligence/Cymfony polled more than 60 marketers in North America, France and the U.K.

AdWeek's Brian Morrissey Reports that according to a TNS/Cymfony study that polled more than 60 marketers, Agencies don't get social media and that they only concentrate on closed media where they cam make money. Looks like an opportunity for those of you that do get the open media and social media space.

There is much discussion this morning about a glaring missed opportunity by British businesses. Yep, businesses in the UK are too mistrustful of social media, choosing first to ban it outright when in reality it's becoming a pretty effective way to converse with customers.

As seen in Adweek: Social Media: 'Agencies Don't Get It,' Survey Says "TNS Media Intelligence/Cymfony polled more than 60 marketers in North America, France and the U.K. to gauge how they are faring navigating the world of social media. It asked them for feedback on their agencies' abilities to help.

As seen in Adweek: Social Media: 'Agencies Don't Get It,' Survey Says "TNS Media Intelligence/Cymfony polled more than 60 marketers in North America, France and the U.K. to gauge how they are faring navigating the world of social media. It asked them for feedback on their agencies' abilities to help.

Text Mining in Market Research - Who is Gaining an Information Advantage? February 22nd, 2008 For this month’s issue of Competitive Intelligence magazine, a SCIP (Society for Competitive Intelligence Professionals) publication I was asked to write an article on text analytics/text mining.

Identifying blogs in your community is important for several reasons: - blogs are sources of information about the latest trends, - Ideas and tips, - Understanding which bloggers are important in your community to meet your goals can enable you to know who you should be monitoring, - And once you have the list you can keep in touch with the whole community.