Viral
The notion that an idea can become contagious, in precisely the same way that a virus does, is at once common-sensical and deeply counter-intuitive. So writes Malcolm Gladwell in his introduction to Seth Godin's revolutionary book Unleashing The Ideavirus.
Thinkers such as Godin and Gladwell have changed the way people think about marketing. Instead of yelling at full volume to get attention, successful businesses, artists and publishers are telling stories that people want to spread.
While advertising agencies work round the clock to create viral campaigns for their clients, the new marketers insist that real glory is reserved for those who build viral into the product, rather than try to add a viral component to the marketing. In other words, viral marketing is not a marketing strategy.
But don't be discouraged if your products don't fit the viral model, because you can still create an excellent word of mouth campaign. Just remember that stories spread only because people want to spread them. So create stuff worth caring about and find the best tools for spreading your content and you're in with a chance.
Original Technorati articles tagged “Viral”
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in VideosViral Video Contest: What's Your Fix?

Make a viral video for a chance to win a trip for two to the red carpet premiere of Fix in New York.by bryanmckay / on Oct 23, 2009 -
in VideosSarah Silverman Plans to End World Hunger

Sell The Vatican, Feed The World.by bryanmckay / on Oct 13, 2009
Latest blogosphere posts tagged “Viral”
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Mad Bomber Ep1 Reloaded Widescreen
nikkypals.com —
Authority: 153
ultimate Mad Bomber made better, now in HQ 16:9. Introducing a new character called ‘Mute’, he’s a quiet chap who is someone to watch. Now with extra scenes so it ties into episode 2 Bomber Diesel & Steam. YouTube friendly music added..! Web links: en.wikipedia.org en.wikipedia.org en.wikipedia.org ...2 hours ago -
How to crash a PS3 on a Sony Bravia flat screen at 80 km/h
Mastercom Advertising and Communication Blog —
Authority: 435
This viral video is a crash test of a Sony PS3 on a Sony Bravia flat TV screen atb 80 km/h. So which one do you think will resist? Advertiser: Sony Bravia / Sony PS3 Agency: The Conscience Organisation More creative campaigns about Sony PS3: Infamous ps3 play the game for free What face do you [...]3 hours ago -
Comedic Hipster Competitions - Poykpac’S Apathetic and Humorous Hipster Olympics (VIDEO)
TrendHunter.com - Marketing Strategy —
Authority: 691
(TrendHunter.com) Poykpac’s Hipster Olympics is “a battle of apathetic grandeur,” and a tribute to Monty Python’s ‘The Upperclass Twit of the Year.’ To participate one would need to be hungover, be wearing really tight…4 hours ago -
Harsha running a high temperature
Thaindian News —
Authority: 706
An actress whose on screen persona resembles like very sweet, innocent and a typical “bhenji’ types, Harsha Khandeparkar has not been keeping well since her birthday (26 October). But the actress is so dedicated to her work that she marks her presence for all the shoots.Our close source from the production ...5 hours ago -
Ashley Tisdale Is Ready for the Holidays
Entertainment News: Movies, TV Shows, DVDs, Music - Simple Mistake —
Authority: 158
Filed under: Movie News , Music News , Videos , Interviews , Exclusives With ”High School Musical’ behind her, Ashley Tisdale is setting her sights on her music and several new movie projects. The 24-year-old actress spoke with PopEater at Bauer Publishing’s M magazine Hollywood Halloween party and ...5 hours ago -
Fifteen
ValleyPop | Published News —
Authority: 172
23 Vote(s)5 hours ago -
VideoID :100000469
ValleyPop | Published News —
Authority: 172
36 Vote(s)5 hours ago -
Twin Oski and the FLY BOYZ opened up for 36 mafia
ValleyPop | Published News —
Authority: 172
7 Vote(s)5 hours ago -
Guillermo Interviews Sammy Sosa
ValleyPop | Published News —
Authority: 172
10 Vote(s)5 hours ago -
The Cheap Date Tour VIDEO 3
ValleyPop | Published News —
Authority: 172
36 Vote(s)5 hours ago -
Dog Freaks Out Over Veteran’s Return (VIDEO)
Blippitt.com —
Authority: 598
This one needs know introduction. Words cant describe it... Related Items: Veterans Day (On My Own, Holidays) The Veterans Day Visitor (Second Grade Friends) Post originally from: Blippitt Dog Freaks Out Over Veteran’s Return (VIDEO) Related Posts: Prank War 8: The Skydiving Prank (VIDEO) ...5 hours ago -
Glow in the dark BMX go down a huge building in Rotterdam
Mastercom Advertising and Communication Blog —
Authority: 435
In this video 2 BMX riders are doing nice tricks with glow in the dark bikes. They even go down a huge building in Rotterdam! Advertiser: Ministry of Transport, Public Works and Water Management6 hours ago -
Child sexual abuse is a heavy burden
Mastercom Advertising and Communication Blog —
Authority: 435
In this video a child is carrying his own dead body... Advertiser: Child Abuse Agency: McCann Milan7 hours ago -
Sex On The Beach: College Spring Break (Sex Health Guru)
ValleyPop | Published News —
Authority: 172
35 Vote(s)7 hours ago -
Twin Oski and Flyboyz performing at Pitbull Concert 3of3
ValleyPop | Published News —
Authority: 172
13 Vote(s)7 hours ago -
TwinOski And FlyBoyz at PITBULL concert 1of3
ValleyPop | Published News —
Authority: 172
10 Vote(s)7 hours ago -
Exclusive: Elf Yourself Flash Mob in NY
ViralBlog Viral ideas.Trends. Inspiration —
Authority: 426
Officially announced Monday, but the Elf Yourself team were so kind to give you, our ViralBlog readers, a first look at the new Elf Yourself commercial. Hundreds of Elf Yourself elves came out of the subway and a double-decker bus in New York on November 3rd and took over Union Square and started dancing in their ...8 hours ago -
The Google story
AdPharm Blog —
Authority: 146
A (very) quick look back at the Google story over the last 11 years. From Stanford to Mountain View and around the world, featuring many different products, starting with BackRub (Search) up to Google Wave, StreetView and Chrome.9 hours ago -
Ashley Tisdale Is Ready for the Holidays
Lyrics, News, Review, Pictures, Wall Papers of Music celebrities - Real Lyrics . COM —
Authority: 155
Filed under: Movie News , Music News , Videos , Interviews , Exclusives With ”High School Musical’ behind her, Ashley Tisdale is setting her sights on her music and several new movie projects. The 24-year-old actress spoke with PopEater at Bauer Publishing’s M magazine Hollywood Halloween party and ...10 hours ago -
MTV’s ‘Styl’d’ Dishes on Rihanna, Leighton Meester, Beyonce and More
Lyrics, News, Review, Pictures, Wall Papers of Music celebrities - Real Lyrics . COM —
Authority: 155
Filed under: Celebrity Style , Movie News , Music News , TV News , Girls Video Podcast , Videos The cast of MTV’s ‘Styl’d’ visited the PopEater offices and offered us their thoughts on the hot celebrity looks of the day. Watch as Cody, Janna and Brett give their expert opinions on the fashions of ...10 hours ago