WPP

Welcome to the 'WPP' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'WPP'.

Latest blogosphere posts tagged “WPP”

• AOL Revamps Its Logo, Hoping to Revive Brand

  
  DealBook — Authority: 774
  AOL is taking a cue from Boy George, hoping to improve its karma by becoming a chameleon. A new brand identity is to be adopted next month.
  2 days ago

• Advertising: AOL Revamping Its Logo, Hoping to Revive the Brand

  
  NYT > Theater — Authority: 912
  A new brand identity for AOL, when it is spun off from Time Warner, replaces the letters AOL with “Aol.” — complete with a period.
  2 days ago

• Mediacom and Match retain Ikea media account

  
  mUmBRELLA — Authority: 705
  Mediacom and Match have retained the estimated $9m media account for Ikea in Australia, following a review of the furniture retailer’s media planning and buying arrangements around the world.    Mediacom will continue to handle buying, while Match will oversee planning. Ikea’s global media account is worth ...
  6 days ago

• Aegis revenue down 10.8%, with gloom to continue

  
  mUmBRELLA — Authority: 705
  Aegis Group, which owns agency networks Carat, Vizeum and Isobar, has reported a 10.8 per cent drop in organic revenue in the nine months to the end of September, with little sign it will experience an upturn this year.   The marketing communications group, which has clients including Kellogg’s and Johnson ...
  6 days ago

• Google : Yahoo is a competitor to WPP

  
  Tribble Ad Agency : The Advertising Agency of Record — Authority: 133
  In a very interesting statement, it appears that Google is saying that Yahoo is a competitor to WPP group plc, but not themselves. A recent check on the stock price of WPP group plc (NASDAQ: WPPGY) showed the following as a list of “Related companies” So the question is, why is everyone else calling ...
  1 week ago

• WPP and Fox Audience Network Announce a Partnership to Provide Enhanced Online Media Planning Services

  
  Ad Operations Online — Authority: 508
  Integrated data offerings set new standard for multichannel audience insights, segmentation and media planning LOS ANGELES & NEW YORK – Fox Audience Network (FAN), a division of News Corporation, and WPP (NASDAQ:WPPGY) announced a partnership to provide marketers with more accurate and in-depth information to ...
  1 week ago

• Roy Greenslade: WPPs Sorrell: lets hope more papers drop like flies

  
  Media: Greenslade | guardian.co.uk — Authority: 141
  I generally admire the writings of Chrystia Freeland , the US managing editor of the the Financial Times , but I havent much time for her statement applauding the "end of the oversupply of journalism." She told the Joan Shorenstein Centre that the news industry is the "white-collar equivalent of Detroit auto ...
  1 week ago

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  Digital Destiny — Authority: 117
  
  2 weeks ago

• Charging to the top

  
  The Guardian - guardian.co.uk — Authority: 986
  The Media Top 100 Index leaders have found ways of making money from non-advertising sources Full table of OC&C; top 100 media companies Diversify or die. That is the stark message contained in this years Media Top 100 Index compiled by OC&C; Strategy Consultants. The list of the countrys largest media ...
  2 weeks ago

• Are admen still the brains behind campaigns?

  
  The Guardian - guardian.co.uk — Authority: 986
  … rarely is the answer, in this new age of multiple marketing models and chief executives guided by bankers and consultants The Mad Men account man of legend, with a martini in one hand and a million-dollar deal in his pocket, is probably just that – legend. And few of these people, more account barons than ...
  2 weeks ago

• OC&C Media Top 100 Index 2009

  
  The Guardian - guardian.co.uk — Authority: 986
  The list of the country’s largest media groups ranked by revenue
  2 weeks ago

• WPP’s war over the George Patterson sale ends with apology from Heraghty and McGrath

  
  mUmBRELLA — Authority: 705
  After three years, WPP has ended its reported $10m quest for damages from Pacific Equity Partners over the sale of advertising agency George Patterson. Part of the deal was the issuing of “an unreserved apology ” by former Patts senior executives MD Anthony Heraghty and executive creative director James ...
  2 weeks ago

• Agencies: Traditional agencies too resistant to digital … Digital agencies not ready to lead …

  
  Francis Anderson — Authority: 133
  Agency bosses too old and change resistant, claims Sorrell WPP chief executive Sir Martin Sorrell (aged 64) claims that brands are not spending enough online because the people who run their agencies are too old and resistant to change. Delivering the opening keynote session at ad:tech New York , Sorrell ...
  2 weeks ago

• Krug Mind Share Auction

  
  Chic Today — Authority: 131
  Image courtesy of Krug Mind Share Krug has teamed up with some of the greatest minds alive to create a unique auction–all in the name of charity. On 5 November, Christie’s will be holding the Krug Mind Share auction, which will see 8 high-profile individuals, including WPP mogul Sir Martin Sorrell, ...
  3 weeks ago

• Mumbrella Podcast: Flashmobs; Dodgy bloggers; WPP’s woes; Eddie’s slow start; Shonky PR

  
  mUmBRELLA — Authority: 705
  In this week’s Mumbrella Podcast, editor Tim Burrowes, new deputy editor Camille Alarcon and PR man Scott Rhodie discuss: Was the Flip beach flashmob stunt a hit or miss?; Should bloggers be fined for taking sweeteners?; What’s gone wrong at WPP?; 7Two’s slow start; Eddie McGuire’s slow start; How ...
  3 weeks ago

• Yahoo’s GroupM Deal Could Mean Their First Scripted Comedy

  
  Tubefilter News — Authority: 583
  With the news that WPP’s GroupM agency and Yahoo are teaming up to create some new brand-backed original web series, we were intrigued and wanted to find out a little more about the deal. GroupM after all is the parent of Mindshare Entertainment which produced the noted comedy web series turned TV pickup by ...
  3 weeks ago

• Sorrell borrows blog post to predict an “LUV” recovery

  
  Wadds' PR Blog — Authority: 494
  Journalists apparently hung on to Sir Martin Sorrell’s every word at the WPP Q3 results announcement on Friday. Not to hear that WPP report revenues of £2.01 billion for July to September (up 6.7 per cent on the same months last year) but to learn the adman’s latest thinking on the shape of the recession. They ...
  3 weeks ago

• Does Sir Martin have another motive for peddling his alphabet soup?

  
  Family: News and advice on family matters children and parents — Authority: 973
  Sing along now. "Luv luv luv. Luv luv luv. Theres nothing you can do that cant be done?" Fresh from chopping 11232 jobs or 10pc of his workforce look who popped up on Friday with his All You Need is Luv routine.
  3 weeks ago

• WPP chief attacks flat is the new up mentality

  
  The Guardian - guardian.co.uk — Authority: 986
  Sir Martin Sorrell derides those who believe there is a recovery because ad revenues are declining more slowly The WPP chief executive, Sir Martin Sorrell, today attacked those who have interpreted reports of a slowdown in advertising revenue decline as a recovery. He said the market had adopted a "flat is the new ...
  3 weeks ago

• Yell shares rise on debt deal hopes

  
  The Guardian - guardian.co.uk — Authority: 986
  Yellow Pages publisher tells the City it just needs the support of two more lenders Yell is leading the risers on the FTSE 250 index on optimism that the company might finally be close to agreeing a refinancing deal. After three deadline extensions, Yell is now tantalisingly close to hitting the target of 95% ...
  3 weeks ago

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