Web Analytics

Since the early days of the Internet, Web site owners have strained to understand who is coming to their sites and what those people are doing. At first it was all about "eyeballs" and the sheer number of visitors. Reports would contain the number of visitors per hours, per day, per week, etc. Growth trends were easy to see, and everyone was looking for the "hockey stick." Pie charts, bar charts, and data grids ruled back then.

This quickly turned into a goals-based analysis where site owners would define a series of pages they wanted their users to travel, followed by an action, which could be purchasing a product, submitting a form or simply spending time on a content page.  Sites like WebAnalyticsBook and Digital Vinci cover this in detail.

The field of web analytics tools has grown crowded and the offerings all seem to blur together. Some of the current frontrunners are Google Analytics, Urchin, Omniture, and Web Trends. There are also some new faces that put a specialized spin on an old theme. LeaderLander and Overstat are two great examples. Leadlander specializes in focusing visitor information to close sales and Overstat strives to display visitor behavior graphically with Flash technology.  The next generation of tools will have more specialty than today's "all purpose" tools and we all hope their interfaces improve.

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Latest blogosphere posts tagged “Web Analytics”

• 3rd generation analytics in action

  
  Datarati :: Will Scully-Power :: Data, Analytics & Optimization in the World of Advertising! — Authority: 125
  The following is from a whitepaper jointly published by SAS and Web Analytics Demystified. A very good read which should be read by every member of the Datarati. True digital analytical competitors have already cobbled together their own third‐generation solutions using a variety of existing technology. Various ...
  3 hours ago

• The legend of web analytics himself launches 2.0

  
  Datarati :: Will Scully-Power :: Data, Analytics & Optimization in the World of Advertising! — Authority: 125
  Buy it Here: http://tr.im/akweb Posted in Actionable Insights, Datarati, Web Analytics Tagged: Avinash Kaushik, Web Analytics
  3 hours ago

• Applied campaign attribution is truly, at last, possible

  
  Datarati :: Will Scully-Power :: Data, Analytics & Optimization in the World of Advertising! — Authority: 125
  A post from Paul Cook, the CEO of Tagman. A good explanation of attribution vs. applied attribution. After much discussion about ‘marketing attribution’, the process of awarding different marketing events different levels of commission depending on their role in the conversion, it seemed appropriate to explain ...
  4 hours ago

• YouTube Gets Univision, but Not Telenovelas

  
  WebGuild — Authority: 464
  Cumulatively, Univision clips had far more views than Fox, ABC, NBC or CBS on YouTube, according to web analytics firm TubeMogul. … More» More»
  7 hours ago

• Demystify Your Online Spend: Web Analytics Can Boost Leads and Closing Rates

  
  WebGuild — Authority: 464
  Further, Bugarski believes that even those franchisors who do use web analytics don’t understand how to make sense of the data to optimize their site for … More» More»
  9 hours ago

• Creating Exceptional Customer Experiences, Both Coming and Going

  
  WebGuild — Authority: 464
  … complete interaction history (including Web analytics), demographics, sociographics, and both expressed and preferred interaction behaviors. … More» More»
  16 hours ago

• Professional Web video comes of age with Brightcove upgrade

  
  WebGuild — Authority: 464
  The company said the Express product is designed to integrate easily with ad networks, Web analytics data and content management systems such as Wordpress, … More» More»
  19 hours ago

• Nabler Web is growing at a steady pace

  
  WebGuild — Authority: 464
  Hence, web analytics tools play a vital role in enabling advertisers to choose the right online medium to get the maximum returns on investment. … More» More»
  19 hours ago

• Tatvic Google Analytics Excel Tool

  
  Learn Free Internet Marketing Learn Free Internet Marketing Strategies using Video, Articles, Social Networking, Social Media, Web 2.0, Blogs, Affiliate Marketing — Authority: 164
  Excel Import tool to get Google Analytics data into excel. This video represents the best part of it which is how can data get automatically refreshed by just changing the value of one field in excel. Share on Facebook
  20 hours ago

• Winner of the Social Media Library

  
  Small Business Marketing Blog from Duct Tape Marketing — Authority: 598
  Winner of the Social Media Library This content from: Duct Tape Marketing In case you missed my post on Friday I offered one signed copy of One these seven books: Trust Agents by Chris Brogan and Julien Smith, New Community Rules by Tamar Weinberg, Six Pixels of Separation by Mitch Joel, Web Analytics 2.0 by ...
  1 day ago

• Stats Showdown from WordCamp NYC

  
  Take Your Website to the nextSTEPH — Authority: 124
  My presentation, “Stats Showdown” from WordCampNYC is now posted. Download here. This post is from Stephanie M. Cockerls blog, From the desk of next STEPH. This post is from Stephanie M. Cockerl s blog, From the desk of next STEPH .
  2 days ago

• San Diego growing as software analytics hotbed

  
  WebGuild — Authority: 464
  -Urchin Software, a suburban San Diego Web analytics company that developed an assortment of tools for measuring website usage, page views, … More» More»
  2 days ago

• Make Google Analytics Your Next Best Friend

  
  Search Engine Marketing Blog | Point It - Seattle, WA — Authority: 109
  Mention the words “google analytics” to people and you’ll frequently see their eyes will glazing over. Look closer and you’ll see their muscles stiffen. There’s just something about analytics - I think it’s because it brings back unpleasant memories of high school maths or introductory calculus!But what ...
  2 days ago

• The B2B Marketing Party of the Year: The Marketing Cloud Party at Dreamforce 2009

  
  Online Marketing Blog — Authority: 144
  Are you a B2B Marketer planning to be in the San Francisco Bay area next week?  If so, on Thursday night you will want to attend what is going to go to be remembered as the Marketing Party of 2009!  Why?  Three Reasons:Awesome Location! I don’t think it gets much cooler than the St. Regis [...]
  2 days ago

• The Myth of Advertising Decay

  
  Online Marketing Blog — Authority: 144
  Sometimes, it seems like omniscience.  With our Ad Impact product, we’re able to measure the impact of advertising exposure on online behavior.  Did an ad lead to more visits, searches, sales?  The answer rests comfortably in Compete’s data.  This gives us an enviable perspective on how (and whether!) specific ...
  2 days ago

• What’s More Important to You: Bandwidth or TV?

  
  Online Marketing Blog — Authority: 144
  So what’s going on in my house this month that’s forced this Bandwidth vs. TV question?  One word: Boxee.  I could write a whole post on Boxee (maybe next time) – the short story is that thanks to Boxee, I now have the ability to easily watch videos (Netflix, Hulu, CNN, BBC) through my living [...]
  2 days ago

• Google Analytics Training, Washington DC: Dec. 8 & 9

  
  Online Marketing Blog — Authority: 144
  We’re doing some experiementing with our Google Analytics training (coming up in Washington DC on Dec 8 & 9th, 2009).  The biggest problem attendees face, and we face as instructors, is getting the level right.  Not too easy,  not too hard. But those things are different for everyone.That’s why we decided ...
  2 days ago

• Web Analytics 2.0 Book: In Stores Now!!

  
  Online Marketing Blog — Authority: 144
  I am absolutely thrilled that my book Web Analytics 2.0 has been released and is in retail stores now, online and offline! Hurray!!Even with a broken right hand I can’t help but write this post!The waterfall of positive feeling stems from the fact that this book was very hard to write.I only had one [...]
  2 days ago

• Invest in People, Not Just Tools – Part II

  
  Omniture: Industry Insights — Authority: 117
  In my previous article , I discussed how organizations sometimes focus too much on having the right “tools” and not enough on the people behind the tools. It’s a common problem among companies striving to become more proficient in web analytics. It may appear as though just having the right tools in place will ...
  3 days ago

• San Diego Serves as a Hotbed for Analytics Tech Cluster—at Least Up to a Point

  
  WebGuild — Authority: 464
  —Urchin Software, a suburban San Diego Web analytics company that developed an assortment of tools for measuring website usage, page views, … More» More»
  3 days ago

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