Web Analytics

Since the early days of the Internet, Web site owners have strained to understand who is coming to their sites and what those people are doing. At first it was all about "eyeballs" and the sheer number of visitors. Reports would contain the number of visitors per hours, per day, per week, etc. Growth trends were easy to see, and everyone was looking for the "hockey stick." Pie charts, bar charts, and data grids ruled back then.

This quickly turned into a goals-based analysis where site owners would define a series of pages they wanted their users to travel, followed by an action, which could be purchasing a product, submitting a form or simply spending time on a content page.  Sites like WebAnalyticsBook and Digital Vinci cover this in detail.

The field of web analytics tools has grown crowded and the offerings all seem to blur together. Some of the current frontrunners are Google Analytics, Urchin, Omniture, and Web Trends. There are also some new faces that put a specialized spin on an old theme. LeaderLander and Overstat are two great examples. Leadlander specializes in focusing visitor information to close sales and Overstat strives to display visitor behavior graphically with Flash technology.  The next generation of tools will have more specialty than today's "all purpose" tools and we all hope their interfaces improve.

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Latest blogosphere posts tagged “Web Analytics”

• Notes from the Influencer Scorecard Summit – A long but worthwhile post to read

  
  Webmetricsguru - Web Metrics - Social Media Metrics - PR Metrics — Authority: 491
  I decided to write a long post as nothing that took place at the Influence Scorecard Summit needs to be kept back – but I’m still trying to wrap my hands around what we came up with, in the first meet (we’ll meet again in second quarter of 2010, probably in New York , San Francisco or London ).  ...
  3 hours ago

• How one online publisher uses a CPL model to upsell clients to display buys

  
  Online Marketing Blog — Authority: 146
  Hope everyone had a nice Thanksgiving where dinner tables overflowedflowed with contended turkeys, potatoes and tofurkeys.Last week, Folio Magazine published an article on how one publisher used CPL advertising to achieve the seemingly impossible task of upselling display advertising to increase online advertising ...
  3 hours ago

• YouTube is Where the Movie Watchers Are

  
  Online Marketing Blog — Authority: 146
  Warner Brothers recently released the movie about a well known children’s story called Where the Wild Things Are.  This movie is based on a popular book written by Maurice Sendak that has sold over 19 million copies worldwide since it was first published in 1963.  In the months leading up to the theatrical ...
  3 hours ago

• The Death of Newspapers or the Rise of Reddit?

  
  Online Marketing Blog — Authority: 146
  The Death of Newspapers or the Rise of Reddit?TechCrunch recently pointed out that “Google’s Got Some Suggestions” about what Newspapers are:While newsprint may not be rubbing off on as many people’s hands each morning as we down our coffee and corn flakes, the audience for news websites, especially ...
  3 hours ago

• Two topics: 1) GA training in DC 2) Bounce rate post

  
  Online Marketing Blog — Authority: 146
  1) Just wanted to remind everyone that our Google Analytics Training is going to be on December 8 and 9 in DC (Analysis day on the 8th, techie day on the 9th.) Prices start at $199 to attend half a day on the 8th; some people need to attend both days in full, and that [...]
  3 hours ago

• LAST CHANCE To Attend Google™ Analytics Seminar in Charlotte

  
  Online Marketing Blog — Authority: 146
  Just 8 seats left for the downtown Charlotte Google Analytics Seminar for Success!This is it, your last chance to join fellow Google Analytics users in the Charlotte area to learn more about this great tool and ask your questions to qualified experts. Google Seminars for Success is officially sponsored by Google, you ...
  3 hours ago

• Windows, Internet Explorer web shares still falling

  
  WebGuild — Authority: 554
  Looking at the figures released by web analytics firms isn’t quite as bad as mulling over chicken entrails, but the trends are more meaningful than the … More» More»
  8 hours ago

• Late surge boosts Cyber Monday past 2008 total

  
  WebGuild — Authority: 554
  … sales for a select group of retailers to a 13.7 percent increase over their 2008 results, the San Mateo Web analytics firm Coremetrics said Tuesday. … More» More»
  8 hours ago

• Marketing Cloud Presentation – Database Marketing – The New Frontier

  
  Datarati :: Will Scully-Power :: Data, Analytics & Optimization in the World of Advertising! — Authority: 131
  Join the ‘Chatter’ in the ‘Marketing Cloud’:   http://www.mktgcloud.com Join the ‘Marketing Cloud’ marketers on Linkedin: http://www.linkedin.com/groups?about=&gid=2540384&trk=anet_ug_grppro Posted in #mktgcloud, A/B Testing, Actionable Insights, Behavioural Targeting, Business Intelligence, ...
  12 hours ago

• Linked Landing Pages Deliver Bigger Benefits

  
  WebGuild — Authority: 554
  Landing pages clearly tied to ad campaigns – and those not linked – take on added significance with the growth of rich media advertising and web analytics … More» More»
  13 hours ago

• Finding SEO Data Points From Analytics

  
  WebGuild — Authority: 554
  Rand Fishkin provides insight into SEO data points from Web analytics, such as the number of unique URLs on the Web site that receive at least one referring … More» More»
  17 hours ago

• IP-Adressen und Datenschutz

  
  Wir sprechen Online. — Authority: 140
  Breuer : Ist Google Analytics illegal? Die IP-Adresse und die deutschen Datenschutzbeauftragten ; http://j.mp/8I3GPG
  22 hours ago

• Cyber Monday bargain hunters bought more, spent less this year

  
  WebGuild — Authority: 554
  … as of 5:30 pm Monday, but the average order value was down 13.2 percent, according to Coremetrics, a California-based Web analytics company. … More» More»
  22 hours ago

• Cyber Monday Shoppers Bought More, Spent Less

  
  WebGuild — Authority: 554
  … Web shoppers had spent, in total, 11% more than they did a year ago at that time, according to Coremetrics Inc., a Web analytics company that tracks … More» More»
  23 hours ago

• Market Motive Offers Free Internet Marketing Training Webinars Online

  
  WebGuild — Authority: 554
  … Avinash Kaushik, author of “Web Analytics 2,0″; Bryan Eisenberg, New York Times bestselling author of “Always Be Testing”; David Szetela, author of the … More» More»
  1 day ago

• Stocks rally to end strong month

  
  WebGuild — Authority: 554
  Coremetrics, a Web analytics company in San Mateo, Calif., said that as of 1 pm yesterday, sales for the day that the industry still pitches as “Cyber … More» More»
  1 day ago

• Analyticbridges Comprehensive News Feeds Now Deliver Business Intelligence …

  
  WebGuild — Authority: 554
  … customer insights, six sigma, web analytics, text mining, bioinformatics, actuarial science, web mining, machine learning, artificial intelligence, … More» More»
  1 day ago

• Zhu Zhu Pets are hottest holiday gift

  
  Online Marketing Blog — Authority: 146
  One of the hottest products this year is the Zhu Zhu Pet, an electronic pet hamster that is selling out of retailers all over the country. Searches jumped for ‘zhu zhu’ related-terms last week as compared to the previous week: ‘zhu zhu hamster’ increased 53%, ‘zhu zhu pets’ increased 135% and ‘zhu ...
  1 day ago

• Biz Break: Cyber Monday discounts seem to be paying off for retailers; ebay …

  
  WebGuild — Authority: 554
  By at least a few indicators — a Web analytics firm, an analyst forecast and a couple of online retailers, according to the Associated Press — Cyber Monday … More» More»
  1 day ago

• Two topics: 1) GA training in DC 2) Bounce rate post

  
  Increasing Your Website's Conversion Rate — Authority: 110
  1) Just wanted to remind everyone that our Google Analytics Training is going to be on December 8 and 9 in DC (Analysis day on the 8th, techie day on the 9th.) Prices start at $199 to attend half a day on the 8th; some people need to attend both days in full, and that price is $650. You can see the Google Analytics ...
  1 day ago

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