Web Analytics

Since the early days of the Internet, Web site owners have strained to understand who is coming to their sites and what those people are doing. At first it was all about "eyeballs" and the sheer number of visitors. Reports would contain the number of visitors per hours, per day, per week, etc. Growth trends were easy to see, and everyone was looking for the "hockey stick." Pie charts, bar charts, and data grids ruled back then.

This quickly turned into a goals-based analysis where site owners would define a series of pages they wanted their users to travel, followed by an action, which could be purchasing a product, submitting a form or simply spending time on a content page.  Sites like WebAnalyticsBook and Digital Vinci cover this in detail.

The field of web analytics tools has grown crowded and the offerings all seem to blur together. Some of the current frontrunners are Google Analytics, Urchin, Omniture, and Web Trends. There are also some new faces that put a specialized spin on an old theme. LeaderLander and Overstat are two great examples. Leadlander specializes in focusing visitor information to close sales and Overstat strives to display visitor behavior graphically with Flash technology.  The next generation of tools will have more specialty than today's "all purpose" tools and we all hope their interfaces improve.

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Latest blogosphere posts tagged “Web Analytics”

• PayPal Sees Jump in Thanksgiving Online Payments

  
  WebGuild — Authority: 555
  Coremetrics Inc., a Web analytics company that tracks online data from more than 500 US brands, reported that total Thanksgiving day online sales were up … More» More»
  8 hours ago

• Turkey-Day Searches Yield More Consumer Insights

  
  WebGuild — Authority: 555
  During of the year, web analytics focused on the food industry – including dining, cooking and grocery shopping – reveal fairly stable trends that tend to … More» More»
  8 hours ago

• Opt-out needed for web analytics tools, say German authorities

  
  WebGuild — Authority: 555
  … protection authorities met yesterday and issued the guidelines on how the country’s telecommunications and media law applies to web analytics tools, … More» More»
  13 hours ago

• Google Analytics Branded As “Illegal” By German Regulators

  
  WebGuild — Authority: 555
  Google’s web analytics program can be availed for free by any website, and according to research agency Xamit it is used by around 13% of German sites. … More» More»
  16 hours ago

• Analytics, PPC & SEO: So Happy Together

  
  WebGuild — Authority: 555
  Web analytics offers us sufficient data to know which of these keywords are driving traffic to which landing pages, whether people stay, what they do, … More» More»
  17 hours ago

• Credit card searches up as consumer confidence returns

  
  Online Marketing Blog — Authority: 146
  Credit card searches in Australia have picked up from a three year low in May 2009, and were up 24% comparing weeks ending 21 November 2009 and 2 May 2009. This is one indication that consumers may be adopting a less tentative attitude towards their personal debt, amidst reports that the consumer outlook for Christmas ...
  21 hours ago

• Product reviews – content opportunities for retailers

  
  Online Marketing Blog — Authority: 146
  Retail players, like in any other industry, need to develop strong online content to attract high traffic volumes, and ultimately earn the trust of consumers through the integrity of information provided on websites.Consumer product reviews are an excellent example of content that retailers can host on their own web ...
  21 hours ago

• Getting where we want to go…quicker!

  
  Online Marketing Blog — Authority: 146
  Following from yesterday’s post ‘Searches getting longer” today we look at the impact of branded search (aka navigational search) and the trends in the success rates of searches on the major Search Engines used by Australian Internet users.The following chart analyses the Top 500 search terms used by Australian ...
  21 hours ago

• DataStories, Influencer Summit and Latinos in Social Media Gathering, November 30th

  
  Webmetricsguru - Web Metrics - Social Media Metrics - PR Metrics — Authority: 491
  If any of my readers is in New York City next Monday night, November 30th, your welcome to drop by Havana Central ( see details here – f eel free to join the DataStories Meetup Group if your also interested in Analytics – otherwise, just note the information if you want to come ) on West 46st. I guess it’s a ...
  23 hours ago

• Site Intelligence named Thomas Cook analytics supplier

  
  WebGuild — Authority: 555
  Site Intelligence says it will deliver traditional web analytics, reporting and group-wide performance management services to all Thomas Cook businesses in … More» More»
  1 day ago

• Google Analytics illegal say German regulators

  
  WebGuild — Authority: 555
  Google’s web analytics tool can be used for free by any website, and according to research agency Xamit it is used by around 13% of German sites. … More» More»
  1 day ago

• Mobile web traffic up 16% in October according to Opera Software

  
  WebGuild — Authority: 555
  Meanwhile, web analytics firm StatCounter says Opera is staying on top of the global mobile browsing market, with 26.4% share. Data traffic through Opera’s … More» More»
  1 day ago

• AT Internet announces the release of BuzzWatcher

  
  WebGuild — Authority: 555
  AT Internets’ buzz analysis tool can be integrated as part of a web and mobile analytics platform allowing customers to get a 360 degree view of their … More» More»
  1 day ago

• Googles web analysis tools face German scrutiny

  
  WebGuild — Authority: 555
  “We only heard from a third party that they would be meeting this week and want to come up with a resolution in terms of all web analytics and web tracking … More» More»
  1 day ago

• Search Engine Strategies (SES) London 2010 Conference & Expo

  
  WebGuild — Authority: 555
  Incisive Media today announced that Jim Sterne, producer of the eMetrics Marketing Optimization Summit and chairman of the Web Analytics Association will be … More» More»
  1 day ago

• Grafix Technologies Set to Debut Grafix Visitor Tracker, an Advanced Web …

  
  WebGuild — Authority: 555
  … also allow webmasters; business managers and marketing professionals make sense of the exhaustive web analytics information through its intuitive UI. … More» More»
  1 day ago

• Dreamforce 2009: Search Engine Marketing Junkies

  
  Online Marketing Blog — Authority: 146
  This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase ...
  1 day ago

• Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads

  
  Online Marketing Blog — Authority: 146
  Yesterday, I described the important role that strong, risk-mitigating brands plays in inbound lead generation. This is where B2B social media marketing comes in, since it provides a way for any company, not just large multi-national corporations, to build strong brands that in turn generate quality inbound leads.Here ...
  1 day ago

• Photo Op

  
  Online Marketing Blog — Authority: 146
  Tis the season for your photo to be printed on everything from a card to a calendar to a mug and dispersed to loved ones across the globe. Reflecting the rest of the retail market, the online photo services market garners much of its traffic and revenues in the last quarter of the year.  Shutterfly [...]
  1 day ago

• 2009 Holiday Shoppers take to The Web

  
  Online Marketing Blog — Authority: 146
  Since the summer, analysts have been predicting record low holiday spending. In response, retailers have been promoting special sales since before Halloween. JC Penny, Target, and Overstock are among several retailers to offer daily deals to entice shoppers each day. Sears and Toys “R” Us released their Black ...
  1 day ago

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