Web Analytics

Since the early days of the Internet, Web site owners have strained to understand who is coming to their sites and what those people are doing. At first it was all about "eyeballs" and the sheer number of visitors. Reports would contain the number of visitors per hours, per day, per week, etc. Growth trends were easy to see, and everyone was looking for the "hockey stick." Pie charts, bar charts, and data grids ruled back then.

This quickly turned into a goals-based analysis where site owners would define a series of pages they wanted their users to travel, followed by an action, which could be purchasing a product, submitting a form or simply spending time on a content page.  Sites like WebAnalyticsBook and Digital Vinci cover this in detail.

The field of web analytics tools has grown crowded and the offerings all seem to blur together. Some of the current frontrunners are Google Analytics, Urchin, Omniture, and Web Trends. There are also some new faces that put a specialized spin on an old theme. LeaderLander and Overstat are two great examples. Leadlander specializes in focusing visitor information to close sales and Overstat strives to display visitor behavior graphically with Flash technology.  The next generation of tools will have more specialty than today's "all purpose" tools and we all hope their interfaces improve.

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Latest blogosphere posts tagged “Web Analytics”

• Halloween: An Experiment in Retail Blitzing

  
  Online Marketing Blog — Authority: 143
  If the Retail world sees the end of the year as the Triple Crown, Halloween would be the Kentucky Derby. It is the initial measure of shoppers’ purchasing power leading into the holidays, and companies are quick to be the first out of the gate with sales of costumes, candy, and decorations. Search behavior offers ...
  10 hours ago

• Need Your Own Google Analytics Greasemonkey Script?

  
  Online Marketing Blog — Authority: 143
  I write most of my Greasemonkey scripts with the idea that they will be useful to as many Google Analytics admins and users as possible.But what if you need a script that’s very specific to your business needs? Or Maybe you’ve heard about the Google Analytics API and you’d like to use it to [...]
  10 hours ago

• Web Analytics Wednesday in Beijing this week with DCCI

  
  Chinalytics Longmarch Blog — Authority: 91
  Web Analytics Wednesday logo - This event is co-organized by Sidney Song- Both Sindey and I have extensively written about the importance of bounce rate as a success metric in Web Analytics (see here and here). This Wednesday we will hear from Mr. Ma Tianyun, President & CEO of 99click, one of the most popular ...
  14 hours ago

• Avinash Kaushik stops by to talk about Web Analytics 2.0

  
  PPC-Advice.com — Authority: 406
  You’re sure to remember that back in June, I interviewed Avinash Kaushik in advance of his appearance at SES San Jose 2009.  Well, he’s agreed to come back and talk to us again, and this... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  22 hours ago

• FaceYahoogle – The Impact of Facebook, Yahoo, and Google on Website Traffic

  
  The Internet Marketing Driver — Authority: 91
  It’s hard to get through a conversation about online marketing right now without bringing up Google, Facebook, and Yahoo (among other popular companies). However, if you’re not heavily involved in online marketing, and you’re not close to the actual referring traffic numbers from Google, Yahoo, and Facebook, ...
  1 day ago

• Yahoo Web Analytics (ex IndexTools) soon in no man’s land?

  
  Antezeta Web Marketing — Authority: 91
  When Yahoo announced their effective exit from the search engine business last July, the main points seemed clear:Microsoft will provide the development and management of search engine results technologyMicrosoft will provide the search and content network ad platformMicrosoft will manage the relationship with all but ...
  1 day ago

• Go to SES Berlin or SES Chicago for Nine Trainers Training

  
  WebGuild — Authority: 166
  Web Analytics Workshop: Data Into Action, which will be taught by Timo Aden, Gründer und Geschäftsführer, Trakken GmbH. … More» More»
  1 day ago

• 5 Reasons Dreamforce Is a Must-Attend Sales and Marketing Event For B2B Marketers

  
  Online Marketing Blog — Authority: 143
  Are you ready to improve sales, maximize marketing efforts and collaborate with 12,000 customers, partners and employees?Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing ...
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• Two Days At ad:tech

  
  Online Marketing Blog — Authority: 143
  The same escalators that went down to the expo area of the Javits Center on the morning of November 4, resurfaced two days later.What happened in between those rides? In short:ad:tech 2009 was refreshingly different from some prior editions that had imploded into a shouting gallery of networks. There was a little more ...
  1 day ago

• Windows 7 Release

  
  Online Marketing Blog — Authority: 143
  Experian Hitwise’s resident gadget, expert Client Intelligence Analyst Richard Seymour, takes a look at the online reaction to the Microsoft’s Windows 7 launch last week.Using the Experian Hitwise Hot Consumer Electronics List, we saw that during the week ending 24th October - launch week for Microsoft’s new ...
  1 day ago

• Canadian Banks Brand Association

  
  Online Marketing Blog — Authority: 143
  Internet search data can be an excellent input to understand what consumers associate with a brand name. Looking at the words that consumers include with a brand name in a search query provides insight into the products, services and attributes consumers associate wtih that brand. The data, updated weekly is far more ...
  1 day ago

• New Media Manager

  
  WebGuild — Authority: 166
  … experience with SEO (search engine optimisation) and marketing is crucial; knowledge of google analytics and other web analytics definitely advantageous … More» More»
  1 day ago

• Inetasia and Webtrends Extension of Service Provides Enormous Benefits for …

  
  WebGuild — Authority: 166
  “People appreciate having the benefits of the service, without having to develop their own web analytics expertise”, Mr Smyth says. … More» More»
  1 day ago

• Inetasia Provides Website Knowledge at Hong Kong Web Analytics and Seminar

  
  WebGuild — Authority: 166
  It effectively opens the entire world of web analytics to Asia Pacific companies that are not able to analyze and act on the intelligence internally”. … More» More»
  1 day ago

• Augmented Virtual Reality

  
  Webmetricsguru - Web Metrics - Social Media Metrics - PR Metrics — Authority: 495
  I was looking for some trend today, that stuck out to me, as prescient, and found what is quickly emerging is Augmented Reality – with a post on TreeHugger on ‘Build Paris on Paris’ & Other Good Ideas for Growth - while the post doesn’t actually mention Augmented Reality – the context upon the ...
  1 day ago

• Clicky Web Analytics: Website stats in depth, in real time, with Google Maps

  
  Mark Czerniec — Authority: 110
  Clicky Web Analytics is a real time Web statistics service, meaning that its charts and graphs show you up-to-the-minute data. At any given moment, you can see how many visitors are at your site, how they got there, and what theyre looking at. You can see their locations on a Google Map, and you can see whether and ...
  1 day ago

• Dicing into Facebook Ads

  
  Online Marketing Blog — Authority: 143
  If you are an advertiser who wants to drive large volumes of traffic to your site, there are two important things you are probably looking for:  reach and ease of implementing your campaign.  Facebook meets these qualifications.  It is currently the third largest site online with 125MM visitors in September and it ...
  2 days ago

• “Game Over” for Wii?

  
  Online Marketing Blog — Authority: 143
  When Nintendo first introduced the Wii in 2006, they did so with a lower price point than the competition and a focus on capturing interest from all demographics.  Demand for the Wii was so high that finding a Wii in a store was a rarity until earlier this year.  Since then, Nintendo has dominated in [...]
  2 days ago

• Want a Tip about Podcasting? Digital 180 Speaks with Tippingpoint Labs’ Chief Strategy Officer

  
  Online Marketing Blog — Authority: 143
  Digital 180, Compete’s online “TV” series, spoke with Andrew Davis.  Andrew founded Tippingpoint Labs with James Cosco in 2002.  Since the early nineties Andrew has been creating valuable content for companies like The Jim Henson Company, CNN, The Today Show and even MTV.Andrew spoke with Digital 180 about ...
  2 days ago

• Navigation, Bounce and Exit

  
  Online Marketing Blog — Authority: 143
  A while ago, we wrote a post about the Google Analytics navigation report.  The great thing about blog posts is that they last and last, and today, someone posted a multi-part question about the Navigation report.  So (assuming that lots of people have the same questions) here are hers, and here are the answers.1. ...
  2 days ago

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