Search / 24 posts tagged Web Analytics Report

Compete Named to the Honomichl Top 50 www.compete.com - Compete, Inc. Cynthia Stephens, 617-933-5651 cstephens@compete.com or Greenough Communications Gretchen Bender, 617-275-6526 gbender@greenough.com Compete, Inc., a leading web analytics company and unit of TNS media, today announced that the

As Blogged about in my post, Seven Blogs You Must Read And Other Useful Know-How - Montreal Gazette Column, I am now a Contributor for the Montreal Gazette. Every two weeks in the Business Section (on their Business Observer page), I'll cover something changing the landscape in the business world from a new media perspective.

Are you measuring your bounce rates? These are the visitors who are landing on your site and are leaving without making a second click. Bouncers to your website should be considered a negative statistic: the site failed to engage them enough to entice even a second pageview.

Avinash Kaushik recently ran an informal contest to find out what report people would choose if they could only have one Web analytics report. The winner of “the best Web analytics report” was a report showing “sources by state, compared to last month.” Based on her business, a locally owned company that competes solely in her geographic service area, it is a great report.

The original title of this post was going to be. . . . Contest Winners: We Are All Made Of Stars. I love that song (am a Moby fan) and it was the first thing that came to my mind as I went through all the comments for our fun contest last week to pick the best web analytics report to take on a desert island, where you are stranded with Brad Pitt (or Angelina Jolie!).

The original title of this post was going to be. . . . Contest Winners: We Are All Made Of Stars. I love that song (am a Moby fan) and it was the first thing that came to my mind as I went through all the comments for our fun contest last week to pick the best web analytics report to take on a desert island, where you are stranded with Brad Pitt (or Angelina Jolie!).

May was a month of celebration and closure. Graduation came and went and many students are moving on to bigger and better things now. Unfortunately this doesn’t necessarily translate well for Website Traffic. As you would imagine traffic across the sites were down, but there are some positive takeaways if you look at the trends.

“You are stranded on a deserted island in the middle of the ocean. You can only pick one web analytics report to take with you on this deserted island. Which report would you take?” There are so many things wrong with the above scenario! While not quite framed that badly, I do get asked a question like that quite a lot.

“You are stranded on a deserted island in the middle of the ocean. You can only pick one web analytics report to take with you on this deserted island. Which report would you take?” There are so many things wrong with the above scenario! While not quite framed that badly, I do get asked a question like that quite a lot.

Summary: Based on the results of ’the 5 most used Web Analytics reports’ usage study - one can conclude that there is an evolution towards less use of standard reports for the sophisticated Web Analytics user. In point of fact to the extent where 1 in 10 reports requested by a sophisticated web analytics user is not provided out of the box from the web analytics vendor.