Web Analytics

Since the early days of the Internet, Web site owners have strained to understand who is coming to their sites and what those people are doing. At first it was all about "eyeballs" and the sheer number of visitors. Reports would contain the number of visitors per hours, per day, per week, etc. Growth trends were easy to see, and everyone was looking for the "hockey stick." Pie charts, bar charts, and data grids ruled back then.

This quickly turned into a goals-based analysis where site owners would define a series of pages they wanted their users to travel, followed by an action, which could be purchasing a product, submitting a form or simply spending time on a content page.  Sites like WebAnalyticsBook and Digital Vinci cover this in detail.

The field of web analytics tools has grown crowded and the offerings all seem to blur together. Some of the current frontrunners are Google Analytics, Urchin, Omniture, and Web Trends. There are also some new faces that put a specialized spin on an old theme. LeaderLander and Overstat are two great examples. Leadlander specializes in focusing visitor information to close sales and Overstat strives to display visitor behavior graphically with Flash technology.  The next generation of tools will have more specialty than today's "all purpose" tools and we all hope their interfaces improve.

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Latest blogosphere posts tagged “Web Analytics”

• Paid links and their real effect on your Google rankings

  
  Optimize Your Web — Authority: 112
  A website’s ranking is based on the analysis of those websites that link back. This link-based analysis is a very good way to measure a website’s value and can help greatly improve the quality of web search. To get a good ranking on Google the quality of links is the most important aspect followed by the quantity. ...
  7 hours ago

• How to use Google Analytics to track telephone leads: Part two

  
  WebGuild — Authority: 166
  The Web Analytics Statistics document is a compilation of internet statistics and online market research with data, facts, charts and figures that are ideal … More» More»
  12 hours ago

• Press Releases Quantivo for E-Commerce Uncovers Customer Insights

  
  WebGuild — Authority: 166
  “Typical web analytics reports can help you to understand what your customers did, but they leave you scratching your head to determine why and what to do … More» More»
  13 hours ago

• comScore to Acquire Certifica

  
  Ad Operations Online — Authority: 483
  comScore to Acquire Certifica, a Leading Provider of Real-Time Web Measurement and Digital Marketing Technology Solutions in Latin America; Acquisition to Significantly Expand comScore’s Footprint in Latin America RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced entry ...
  14 hours ago

• What consumers really want (from brands) on Facebook & Twitter

  
  Online Marketing Blog — Authority: 143
  There’s a lot of advice out there about how to best use Facebook and other social media to a brand’s advantage. Generally accepted best practices would say “dialogue, engage, converse!” – across every available platform. But new research from Razorfish (and thanks to the folks at MediaPost for the summary) ...
  15 hours ago

• Free Webinar with the IAB: Increasing Revenue with Online Performance Advertising

  
  Online Marketing Blog — Authority: 143
  Pontiflex recently hosted a webinar with the IAB : Increasing Online Revenue with Performance Advertising.Without much ado, here’s the recording.Posted in Lead Generation, Online Advertising, Performance Advertising, Webinars Copyright The Pontiflex CPL Blog - Free Webinar with the IAB: Increasing Revenue with ...
  15 hours ago

• Google Doodle: Sesame Street vs. Wallace and Gromit

  
  Online Marketing Blog — Authority: 143
  Last week Google replaced its traditional logo with two Google Doodles. The first celebrated the twentieth anniversary of Wallace and Gromit, the second Sesame Street’s fortieth birthday. The chart below illustrates the increase in searches for the terms ‘wallace and gromit’ and ‘sesame street’ and it looks ...
  15 hours ago

• News Corp. Google-less?

  
  Online Marketing Blog — Authority: 143
  Rupert Murdoch made an interesting statement in a Sky News interview today, when asked about news content available through search engines such as Google, Murdoch says he would consider blocking Google from indexing News Corp.’s news websites such as the Wall Street Journal. Of course it would naturally follow that ...
  15 hours ago

• iPerceptions Appoints Stephen Lapointe as CFO

  
  WebGuild — Authority: 166
  V:IPE), a leading provider of Voice of Customer web analytics, today announced the appointment of Stephen Lapointe as CFO. … More» More»
  1 day ago

• Halloween: An Experiment in Retail Blitzing

  
  Online Marketing Blog — Authority: 143
  If the Retail world sees the end of the year as the Triple Crown, Halloween would be the Kentucky Derby. It is the initial measure of shoppers’ purchasing power leading into the holidays, and companies are quick to be the first out of the gate with sales of costumes, candy, and decorations. Search behavior offers ...
  1 day ago

• Need Your Own Google Analytics Greasemonkey Script?

  
  Online Marketing Blog — Authority: 143
  I write most of my Greasemonkey scripts with the idea that they will be useful to as many Google Analytics admins and users as possible.But what if you need a script that’s very specific to your business needs? Or Maybe you’ve heard about the Google Analytics API and you’d like to use it to [...]
  1 day ago

• Web Analytics Wednesday in Beijing this week with DCCI

  
  Chinalytics Longmarch Blog — Authority: 98
  Web Analytics Wednesday logo - This event is co-organized by Sidney Song- Both Sindey and I have extensively written about the importance of bounce rate as a success metric in Web Analytics (see here and here). This Wednesday we will hear from Mr. Ma Tianyun, President & CEO of 99click, one of the most popular ...
  1 day ago

• The Anti Hippo

  
  VKI Studios Blog — Authority: 466
  The Google Website Optimization seminar in October 2009 featured a t-shirt giveaway depicting "The Anti HiPPO": a hippo head in a universal "NO" symbol. We attended the seminar in order to touch up our GAACiness and WOACness and being that we also have a hippo as a logo, felt that the t-shirt fell into a special kind ...
  2 days ago

• Avinash Kaushik stops by to talk about Web Analytics 2.0

  
  PPC-Advice.com — Authority: 407
  You’re sure to remember that back in June, I interviewed Avinash Kaushik in advance of his appearance at SES San Jose 2009.  Well, he’s agreed to come back and talk to us again, and this... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  2 days ago

• Top 5 Mobile Implementation Gotchas

  
  Omniture: Industry Insights — Authority: 112
  Six months ago, while on a High Fidelity kick, I posted on the top five JavaScript implementation gotchas (i.e., common and easily avoidable mistakes) that I have seen during my time working with Omniture customers. But what about non-JavaScript implementations? In his recent interview on CNBC , Josh James ...
  2 days ago

• FaceYahoogle – The Impact of Facebook, Yahoo, and Google on Website Traffic

  
  The Internet Marketing Driver — Authority: 98
  It’s hard to get through a conversation about online marketing right now without bringing up Google, Facebook, and Yahoo (among other popular companies). However, if you’re not heavily involved in online marketing, and you’re not close to the actual referring traffic numbers from Google, Yahoo, and Facebook, ...
  2 days ago

• Yahoo Web Analytics (ex IndexTools) soon in no man’s land?

  
  Antezeta Web Marketing — Authority: 103
  When Yahoo announced their effective exit from the search engine business last July, the main points seemed clear:Microsoft will provide the development and management of search engine results technologyMicrosoft will provide the search and content network ad platformMicrosoft will manage the relationship with all but ...
  2 days ago

• Go to SES Berlin or SES Chicago for Nine Trainers Training

  
  WebGuild — Authority: 166
  Web Analytics Workshop: Data Into Action, which will be taught by Timo Aden, Gründer und Geschäftsführer, Trakken GmbH. … More» More»
  2 days ago

• 5 Reasons Dreamforce Is a Must-Attend Sales and Marketing Event For B2B Marketers

  
  Online Marketing Blog — Authority: 143
  Are you ready to improve sales, maximize marketing efforts and collaborate with 12,000 customers, partners and employees?Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing ...
  2 days ago

• Two Days At ad:tech

  
  Online Marketing Blog — Authority: 143
  The same escalators that went down to the expo area of the Javits Center on the morning of November 4, resurfaced two days later.What happened in between those rides? In short:ad:tech 2009 was refreshingly different from some prior editions that had imploded into a shouting gallery of networks. There was a little more ...
  2 days ago

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