Word of mouth marketing

Welcome to the 'Word-of-mouth marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Word-of-mouth marketing'.

Latest blogosphere posts tagged “Word of mouth marketing”

• Beyond Buzz — live with author Lois Kelly

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, ...
  2 hours ago

• Congratulations to Facebook for fighting the spammers

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  Facebook just won a $712 million lawsuit against spammer Sanford Wallace.They deserve our support and congratulations for doing this.The bigger question: Why aren’t more companies doing more to stop spammers?The major email providers should sue the crap out of every spammer on earth. They won’t win often, but ...
  9 hours ago

• How to work with bloggers and influencers — live with Rick Murray

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, ...
  1 day ago

• Executives should think like designers

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  Two big insights from Tim Brown, CEO of IDEO and author of Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation.From The Conference Board Review (full article here):Your customers are the least useful source of new ideas. They are happy with the status quo — or they wouldn’t be ...
  1 day ago

• Newsletter #756: The “Create Content, Not Ads” Issue

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  [Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]Nobody is passing along your generic advertisement. But what people will share is great content (even when it’s ...
  2 days ago

• Social Media Marketing Book Review: Conversational Capital

  
  Brandthroposophy: A Marketing and Research Blog — Authority: 112
  And here’s the last of the MKTG 6900 Social Media Marketing Book Reviews. This one is of Conversational Capital: How to Create Stuff People Love to Talk About by Bertrand Cesvet. The book is reviewed by Schulich School of Business MBA Student Humaira Lasi . Conversational Capital Book Review View more ...
  2 days ago

• Social Media Marketing Book Review: Citizen Marketers by McConnell and Huba

  
  Brandthroposophy: A Marketing and Research Blog — Authority: 112
  I don’t wanna play favorites. But I just can’t help myself. This book has been one of my favorites ever since it came out. Ben and Jackie called the trend early, and described it better than anyone else I know. Kudos to them for writing such a great book that stands the test of time. Here is the MKTG 6900 Review ...
  3 days ago

• Social Media Marketing Book Review: The Culting of Brands

  
  Brandthroposophy: A Marketing and Research Blog — Authority: 112
  My theory has always been that social media marketing is the latest manifestation of a trend in brand creation, management, and reception that has been going on for at least a decade. It is simply maturing and growing as the interactive possibilities of the Internet mature and expand. Here is another book in the ...
  3 days ago

• Hold that plane

  
  Business is Personal — Authority: 123
  photo credit: Unhindered by Talent S omething amazing happened to me during my trip to Vegas late last month: An airline exceeded my expectations. “Exceeded” is a bit of a misnomer because my expectations are so low with airlines in general, but the fact is that they treated me like I would expect to be ...
  3 days ago

• How to create a fan community — live with Brains on Fire’s Spike Jones

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, ...
  3 days ago

• The Ethicist Gets It Wrong: Rally Your Fans to Write Good Reviews

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  Randy Cohen, the New York Times‘ Ethicist, says that it’s not OK to ask your fans to review you. He says that if you are getting negative reviews, you should suck it up. (Full story.)I disagree.It is absolutely OK to ask your fans to review you. It should be a fundamental part of your marketing [...]
  3 days ago

• Blogwild!: A Guide for Small Business Blogging — live with author Andy Wibbels

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, ...
  4 days ago

• URGENT! GRASSROOTS ACTION ALERT! PLEASE CONTACT YOUR MEMBERS OF CONGRESS TODAY!

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  Dear Insurance Company:I just received an “urgent” email from you, with a desperate plea to call my Congressman and oppose health care reform.I’ve sent you $5,000 a month for 10 years. And you never so much as said hello.Now you and your incompetent grass-roots team expect us to step up and help you?This is not ...
  4 days ago

• More BtoB personality

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  I loved Cisco’s hilarious product placement on NBC’s 30 Rock. It’s another example of a big company showing us that BtoB advertising doesn’t need to suck.(See my post about GE’s great ads here.)Share:
  4 days ago

• Strategy First, Then Tactics

  
  Word of Mouth Marketing | Viral, Search, Blog, and Social Media Marketing — Authority: 99
  (The following is an excerpt from the Introduction of the upcoming book Marketing From the Navel: How to Become a Company Worth Talking About and Arm Customers to Spread the Word ) I have a favorite saying by the famed war strategist, Sun Tzu, that says, “Strategy without tactics is the slowest route to victory. ...
  5 days ago

• Win a chance to speak at Word of Mouth Supergenius

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  You can speak at Word of Mouth Supergenius! Upload a video showing why you’d make a great presentation for your chance to win.We want you to get up in front of a room full of people and tell them about how awesome you are at word of mouth marketing. Here’s what you need to do:Record [...]
  5 days ago

• I love doing this

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  Another great reminder from Seth to think about being wonderful:Think about all the cool stuff in your life. Not just stuff you can buy, but experiences, works of art, innovations of all kinds… the bar has been raised for what you need to do to be noticed, and the market is responding.Not only do I [...]
  5 days ago

• Passport Marketing At The Berlin Wall

  
  Influential Marketing — Authority: 116
  Today is the 20th anniversary of the fall of the Berlin wall and people across the world are focusing on this momentous day. Last week I was in Berlin and spent an afternoon looking at remnants of the Berlin Wall and its defining place in German history. As the German chancellor from the time (Helmut Kohl) said, "we ...
  5 days ago

• Every fan will bring a friend if you earn it

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  #1 selling rapper Tech N9ne nicely explains the secret to true word of mouth:“The first show we did in San Diego, seven people came. We performed like it was 7,000 people, so when we came back, word of mouth meant we played to 100 people. The next time, it was 500 – now we sell [...]
  5 days ago

• Business Lessons from a Soda Jerk

  
  Brand Autopsy — Authority: 110
  John Nese is a modern day soda jerk . He’s passionate about “ flavored water with a lot bubbles .” Soda makes him smile, makes him happy. He’s the proprietor of Galco’s Soda Pop Stop in Los Angeles. His store sells about 500 different sodas from small, independent-run soda makers. His business is a ...
  6 days ago

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