account planning

Welcome to the 'account planning' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'account planning'.

Latest blogosphere posts tagged “account planning”

• Before you can truly talk about Change Management, you have to focus on achieving clear vision

  
  The BrandBuilder Blog — Authority: 549
  I love the fact that the comments my readers leave on the BrandBuilder blog are an endless source of topics for me to write about. I am seriously considering devoting one or two posts per week to either giving your brilliant opinions more exposure and/or answering your questions. And in that vein, why not start today, ...
  1 week ago

• Thoughts on the sorry state of Social Media Conferences – comments from readers

  
  The BrandBuilder Blog — Authority: 549
  Yesterday , I talked about the disappointment (to put it mildly) I feel whenever I run into a pointless social-media related conference. Particularly the kind that charges significantly more than the value it actually delivers, and essentially serves no purpose other than to further inflate the social media hype ...
  1 week ago

• Stealth Wealth is In, Bling is Out

  
  The Adnostic — Authority: 112
  I was watching this PopTech video of David Rakoff doing a reading on happiness, luxury, what money can and cannot buy, and how times have changed. Hes not a scientist, hes a humorist; but hes exceptionally insightful and a great storyteller. @ Yahoo! Video It reminded me a lot of the concept of Stealth ...
  1 week ago

• The Power of Ritual

  
  The Adnostic — Authority: 112
  Dave and I have been watching the new season of Dexter and its hard to watch that show and not think about rituals. The main character mentions it often, sometimes calling it "The Code." How he goes about selecting his victims, carrying out the executions, and then blending back into normal life. His ritual and the ...
  1 week ago

• Becoming P2P: Principal characteristics of the new Social Business

  
  The BrandBuilder Blog — Authority: 549
  Skip this indented part if you’re in a hurry and you already know how the term P2P came to be: Though I am sure that someone thought of it long before I did, I coined the term P2P in 2008 in response to a question someone asked me about the evolution of business. The individual was asking about differences ...
  2 weeks ago

• Connections Planning

  
  furtherandfaster — Authority: 132
  Great presentation about Connections Planning from Gareth Kay and Jason Oke at Planningness - how connections planning is not just bundling up hundreds of media channels instead of the original 5 but designing experiences. Which also is a vivid reminder that account planning is now many different streams. The ...
  3 weeks ago

• social media disruption with a b2b flavour

  
  [bluurb] stuff and things — Authority: 110
  I presented this little badger to an exclusive gathering of IBM folk at the Mermaid Centre, Blackfriars in London Town. I had fun. See, I even look happy in the pic from Fiona . And to cap it all, I even got a homepage featurette on Slideshare . Fame at last. Fiona even tried a little bit of live tweeting as an ...
  3 weeks ago

• Ad industry uber body set to be called The Communications Council

  
  mUmBRELLA — Authority: 699
  The uber body for the Australian advertising industry is set to be called The Communications Council, with the slogan “Commercial creativity and connection”.    The boards of AWARD (the Australasian Writers and Art Directors Association) the AFA (Advertising Federation of Australia) and the APG (Account ...
  3 weeks ago

• Account Planning Presentation

  
  Propagation Planning — Authority: 125
  Next week Im speaking at the USF Ad Club. I will be sharing roles and responsibilities of account planning, case studies for account planning and how to get a job in account planning. I finished the presentation early so I thought I would post it here. It was nice of BBH and others to post all their case studies for ...
  4 weeks ago

• Best Practices For Social Media: The Basics of Program Planning

  
  The BrandBuilder Blog — Authority: 549
  Now that we’re hopefully beyond the “what is social media and why does my company need to understand it” phase, let’s move into some practical thinking. First things first: The four principle components (or building blocks) of any social media program, each with its very own management imperatives. They are ...
  4 weeks ago

• 2009 planner survey results

  
  [bluurb] stuff and things — Authority: 110
  Always an interesting read from Heather Le Fevre . Thank you, again, for your energy in doing this. It’s good to know this stuff. Twitter | Facebook | LinkedIn |nr_gill@hotmail.com Share this Post
  8 weeks ago

• Strategic Planning in Advertising Presentation

  
  Propagation Planning — Authority: 125
  I had a great time presenting last night for Tampa Ad2 at The Rack. We had some A/V issues at the beginning but that allowed time for a huge crowd to show up. Im told that their were 60-70 people in that little billiards room and some people were not able to see the videos because of the crowd so I posted the ...
  8 weeks ago

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