Welcome to the accountable marketing tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with accountable marketing.
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55 days agoAccording to a recent study , Marketers are more likely to “monitor” than act on or react to Internet data. While 79% of businesses reported
61 days agoYou ask for goals and metrics before a project starts You search for analogous historical programs to give you sense of potential results
91 days agoKudos to Omniture for posting “ Survey: Search Marketers Underutilizing Sophisticated Metrics .” It takes guts to stop applauding customers
98 days agoAccording to a recent study by eROI , 18% of US e-mail marketers are not tracking the effectiveness of their email campaigns.
110 days agoI think marketing people get a bad rap and often think that accountability is the root cause. Too often we use words like “brand building”
129 days agoAs I shared earlier this week, I’ve been experimenting with social media advertising on Facebook. The results to date have been, how do i
133 days agoAm I going soft? I’ve been dabbling with paid search on one of the major social networks. The interesting thing is that we decided to press
139 days agoMy experiences in fast-growing companies revealed a variety of ways people measure growth. The one that always gives me heartburn is
146 days agoEvery visitor comes to your site in their own personal “buying stage.” The buying stage is a wide spectrum, but we generally break it into
158 days agoW hen the pilot episode of the hit show Lost first aired on September 22, 2004, it appeared to be a show about a group of survivors of a plane crash.
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