ad network

Welcome to the 'ad network' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'ad network'.

Latest blogosphere posts tagged “ad network”

• Microsoft And News Corp Conspire; Adify Seeing CPM Growth, Too; Right Media Housecleaning; Living With Data

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 430
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Murdoch-Microsoft MachinationsIn an effort to undermine Googles search dominance, Microsoft is reportedly in discussions with News Corp to be the only search engine allowed to index News Corp content. Thats over the top - lets take it a step ...
  3 days ago

• Millennial Media Raises $16M in Growth Equity Financing to Extend Its Leadership Position in Mobile Advertising

  
  Ad Operations Online — Authority: 481
  The Mobile Media Leader Reaches 79% of US Mobile Internet AudienceBALTIMORE – Millennial Media announced the company has closed on a $16M Series C round of growth funding, led by New Enterprise Associates (NEA) with existing investors Bessemer Venture Partners, Columbia Capital, and Charles River Ventures ...
  3 days ago

• In Review: Multiple Exchanges Are Best For The Industry… For Now Says VivaKi’s Kurt Unkel

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 430
  This is a response to AdExchanger.coms recent survey, "Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges." Publicis VivaKi Nerve Center - Kurt Unkel, SVPBeing the slacker who didnt turn in his homework on time on this one has afforded me the opportunity to read the many ...
  1 week ago

• X+1 Announces Media+1 Platform; Rubicon Project Sees CPM Increase; AdSafe Media On Brand Firewall

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 430
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.[x+1] Announce Media +1In a release, [x+1] announced its new Media+1 platform - "a full-featured media targeting platform" for marketers and agencies as the audience buying platform arms race continues toward a more self-service endgame. ...
  1 week ago

• Women’s Ad Verticals – Online Ad Channel Eva To Get Ads For About.com

  
  WATBlog.com - Web, Advertising and Technology Blog in India — Authority: 544
  Speak about women empowerment, and the woman of substance, of course comes to my mind. If you’re a woman, your words, your deeds, your interests and passions proclaim you as such. So for a while let just few autocratic men fight their battles of caste and creed, while you await to be freed from the shackles of ...
  1 week ago

• PubMatic Introduces Version 3.0 of Real-Time Bidding Technology for Targeting on Over 250 Million Unique Users

  
  Ad Operations Online — Authority: 481
  Real-Time Bidding Capabilities Improve Ad Network Campaign ROI by Over 100%; PubMatic Adds 80+ Buyer and Facilitates Billions of Impressions Representing Several Hundred Campaigns MonthlyPALO ALTO, Calif. – PubMatic (www.PubMatic.com), a global company that provides premium online publishers technology and a full ...
  1 week ago

• Ooyala Adds Adaptive Bitrate and Ad Serving to Live Streams

  
  Ad Operations Online — Authority: 481
  Ooyala’s Enhancements Makes Live Video More Accessible and MonetizableMOUNTAIN VIEW, Calif. – Ooyala, a leading provider of end-to-end video platform applications and services, announced two significant enhancements to its live streaming product, Adaptive Bitrate Delivery and Advanced Ad Network integration. ...
  1 week ago

• Talking Data With TARGUSinfo and Invite Media

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 430
  TARGUSinfo and Invite Media announced a partnership today. Here is the release. Below is a Q&A on the announcement with David Helmreich is VP of interactive markets at TARGUSinfo and Nat Turner, COO and Founder at Invite Media.AdExchanger.com: What is meant in the release in regards to "accessing AdAdvisor data ...
  1 week ago

• Walrath Exits; The Right Media Exchange Repositioning; AOL Independence Day; Efficient Frontier Is Not A DSP; Rapleaf Mining For Social Risk

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 430
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Mike Walrath ExitsYahoo! SVP of Ad Strategy, Michael Walrath, left the company yesterday telling the WSJs Jessica Vascellaro that it was the right time to move on in my career and that he looks forward to taking some time off and working with ...
  1 week ago

• AdMeld Processes Its Billionth Real-Time Bid

  
  Ad Operations Online — Authority: 481
  Results Prove RTB’s Benefits for Publishers and Buyers, Delivering Better Rates, Better Performance, and Increased TransparencyNEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced it has processed more than a billion API-based real-time bids on behalf of its ...
  1 week ago

• Direct Selling Survey From OpenX; DataXu On RTB Suppliers; StartUp Pitch Perfection; DoubleClick Ad Exchange Begins To Hum

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 430
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Direct Selling SurveyOpenX just release the results of a survey of its publishers who are selling advertising direct for a +$5 CPM. Lots of interesting data points in the survey. What do many of these publishers have in common: theyre "using ...
  1 week ago

• DFA Analytics reporting and visualisation tool for viewing advertising performance data launches

  
  Datarati :: Will Scully-Power :: Data, Analytics & Optimization in the World of Advertising! — Authority: 128
  DFA Analytics is the new reporting and visualisation tool for viewing advertising performance data. It shares similar technology with Google Analytics; if you’ve used Google Analytics before, you can quickly come up to speed with the easy-to-use graphical reporting tools that are now part of DFA. With DFA ...
  1 week ago

• Statement from CEO of Mojiva, Regarding Google’s $750 Million Acquisition of AdMob

  
  Ad Operations Online — Authority: 481
  NEW YORK – Dave Gwozdz, CEO of Mojiva Inc. issued the following statement:“The news that Google acquired mobile advertising player AdMob for $750 million confirms the legitimacy of the mobile advertising industry, and overcomes any skepticism of whether small screens can offer big opportunities to reach mobile ...
  1 week ago

• Dentsu Consolidates, DSP Plans Next?; IAB Prepares Sellers For Brands; PointRoll And EyeWonder Enabling Data

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 430
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Dentsu StirsHavent heard too much about the DSP plans of Dentsu? Maybe the plans are on the way. According to Media.Asias Anita Davis, the Japanese agency holding company superpower is consolidating digital operations into Dentsu Digital ...
  2 weeks ago

• Xtend Media CEO Orzel Says Ad Networks Will Need To Rely On Media Buying Skills To Survive

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 430
  Adi Orzel is CEO of Xtend Media, an online display advertising network.AdExchanger.com: How will ad networks need to change to remain viable?AO: I think that ad networks will need to rely much more on media buying, rather than developing their publisher networks, due to the fact that more and more publisher ...
  2 weeks ago

• The AppNexus Reveal: We’re A Demand-Side Platform Says Pres Rubenstein

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 430
  AdExchanger.com was able to catch up with AppNexus president Michael Rubenstein after his companys recently announced "$5-million Inside, Up Round." Whats all this AppNexus "gateway" talk, you ask?Its official - AppNexus is a demand-side platform. Rubenstein was unequivocal when elaborating on what was meant in the ...
  2 weeks ago

• Advertise.com Adds Click Fraud Protection for Display Ads

  
  Ad Operations Online — Authority: 481
  Proprietary Tool Reduces Rate of Fraud SHERMAN OAKS, Calif. – In its aggressive campaign to protect online advertisers against click fraud, Advertise.com announced that its patented ClickShield™ technology will be integrated with its Display Advertising Network. Advertise.com is a premier network for search, ...
  2 weeks ago

• The Ad Network Is Dead – Oh Wait, InterCLICK Rings NASDAQ Opening Bell

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 430
  The ad network, InterCLICK (get the ICLK quote from CNN Money), which recently moved to the NASDAQ with its publicly-traded stock, rang todays opening bell at the NASDAQ Market Site in New York City. Michael Mathews, CEO and Michael Katz, President and Founder of interCLICK, Inc., were among the lucky ringers.The ad ...
  2 weeks ago

• Google Revs Regulation Engine; TARGUSinfo and AdMeld Bring The Data; The Performance Rocket

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 430
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.We Advertise Therefore We RegulateGiven the recent moves by the EU, it would appear that Google is taking the stance that it needs to become more involved in regulation. The Guardian notes that Google is stepping up its relationship with the ...
  2 weeks ago

• Interview with Technorati CEO, Richard Jalichandra (Video)

  
  Social Media Examiner — Authority: 575
  In this video I speak with Richard Jalichandra , the CEO of Technorati. When you hear the name Technorati, you probably think about Technorati.com —the world’s largest blog search engine and directory, helping people find blog content and enabling bloggers to be discovered. But Technorati is also ...
  2 weeks ago

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