ad spend

Welcome to the 'ad spend' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'ad spend'.

Latest blogosphere posts tagged “ad spend”

• Online Ad Dollars Will Keep Rolling Facebook’s Way

  
  Adotas — Authority: 488
  ADOTAS - Yeah, Twitter got a lot of press with its meteoric rise in the spring, but in the social mediascape, it’s tough to deny that this was Facebook’s year — 350 million users can’t be wrong.At the same time, MySpace’s slide into irrelevance was dramatic and the finger-pointing within News Corp. just ...
  5 days ago

• Forecast: Video to become dominant in 2010

  
  BizReport — Authority: 545
  Online video made greater inroads into the online advertising marketplace in 2009 but according to one industry expert 2010 could be the year that video becomes a dominant force in online advertising. Unicast CEO Bryan Hjelm believes video content and advertising will drive online content in the New Year.
  1 week ago

• 2010 Projected Global ad spends + Most Contagious list 2009

  
  Chris Rawlinson — Authority: 422
  Thought I would share two great must reads with you today. The first is a study commissioned by the Wall Street Journal on the 2010 global ad spend. The basics are fairly predictable in that pretty much everything is predicted to be down, with the exception of digital spends (+11.6%), TV (+2%), and Outdoor (+2.1%). ...
  1 week ago

• US Online Ad Spend Turns the Corner

  
  Hispanic Digital Media — Authority: 130
  US online advertising spending is set to drop this year for the first time since 2002. eMarketer estimates online ad spending will be down 4.6% this year. However, the slowly recovering economy, combined with basic structural changes in how marketers and the public use media, will lead to Internet ad spending growth ...
  2 weeks ago

• Global ad spend to see green shoots of recovery in 2010

  
  mUmBRELLA — Authority: 614
  ZenithOptimedia and Group M have revised their forecasts for global ad spend in 2010, signalling that the new year will bring slight growth.  The Publicis Groupe-owned ZenithOptimedia raised its outlook for 2010 for the first time in 18 months, predicting that global ad spend would rise by 0.9 per cent to nearly ...
  2 weeks ago

• ZenithOptimedia releases optimistic forecast for online ad spending

  
  BizReport — Authority: 545
  Earlier this month GroupM released an optimistically revised forecast for a number of ad markets across the globe. Today, ZenithOptimedia released a similarly optimistic outlook for worldwide advertising spend this year and next, particularly online.
  3 weeks ago

• GroupM predicts UK ad market first out of recession

  
  BizReport — Authority: 545
  GroupM forecasts that the U.K. will be the first ad market to pull out of the global economic recession next year, with relatively high rates of growth expected for Internet and mobile.
  3 weeks ago

• Forecast: Geotargeted display ads to reach $1.9 billion

  
  BizReport — Authority: 545
  With the rise of consumer mobility, including the use of mobile handsets as well as the increased use of laptop computers, marketers are looking for a more direct way to reaching consumers. Many have found that geographically targeting display ads is one of the best ways and a new forecast from BIA/Kelsey indicates ...
  3 weeks ago

• Optimize Ad Spend and Conversions on Google AdWords

  
  Internet Marketing Articles — Authority: 427
  In order to optimize ad spend and conversions on AdWords, you need to track your site information regularly. Google Analytics has some great tools for this, if you choose to go through Adwords — which makes sense, since Google has about seventy percent of the market. But the important thing is that you track your ...
  3 weeks ago

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