ad:tech

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Latest blogosphere posts tagged “ad:tech”

 

• Google: video ads for news tripled last year, 2 in 5 bought ads for first time

  
  — Authority:
  Publishers are pumping more videos onto their sites and ad money is following quickly, according to a new survey from Google ad service, DoubleClick. According to the research, released Tuesday morning, news publishers are running three times more ads than a year ago while also relying increasingly on automated ...
  1 week ago

• Google: video ads for news tripled last year, 2 in 5 bought ads for first time

  
  — Authority:
  Publishers are pumping more videos onto their sites and ad money is following quickly, according to a new survey from Google ad service, DoubleClick. According to the research, released Tuesday morning, news publishers are running three times more ads than a year ago while also relying increasingly on automated ...
  1 week ago

• AppNexus Nabs 2 Top Ad Tech Execs

  
  — Authority:
  AppNexus has announced a pair of big global hires. Brandon Paine, formerly Googles head of emerging platforms for Europe, the Middle East and Africa, has been named vp, global accounts, while Jerome Underhill, former COO of AOLs Ad.com business, has been installed as AppNexuss vp, services & operations for ...
  1 week ago

• Upcoming Event and Conference Calendar

  
  — Authority:
  ADOTAS – Here’s a snapshot of upcoming industry events. Further information on each conference can be found by clicking on the corresponding link. Happy networking! SUBSCRIBE TO THE ADOTAS NEWSLETTER AT THE BOTTOM OF THIS PAGE! Inside Social Apps in San Francisco, June 6-7. IAB Cross-Screen Content ...
  1 week ago

• Blippar Believes Its Image Recognition App Goes Beyond Augmented Reality

  
  — Authority:
  João-Pierre S. Ruth Among the tricks that smartphones can learn, augmented reality is still maturing its way towards the mainstream, but Blippar hopes its app will become as common as tweeting. Augmented reality is a way to view one’s surroundings using cameras on mobile devices to see virtual layers of images ...
  3 weeks ago

• Upcoming Event and Conference Calendar

  
  — Authority:
  ADOTAS – Here’s a snapshot of upcoming industry events. Further information on each conference can be found by clicking on the corresponding link. Happy networking! SUBSCRIBE TO THE ADOTAS NEWSLETTER AT THE BOTTOM OF THIS PAGE! Inside Social Apps in San Francisco, June 6-7. OMMA Display Europe at ...
  3 weeks ago

• Moving from Big Data into an Era of Smart Data

  
  — Authority:
  ADOTAS — The advent of Big Data has created opportunities for marketers and agencies. Is Big Data Big Noise? And can we find signal(s) within a never-ending fountain of data noise? The amount of data and the rate at which it is growing in speed and type is unprecedented with Big Data increasing 50-fold from 2010 ...
  3 weeks ago

• It’s a trap! Publishers crave an alternative to Google’s adtech “Death Star”

  
  — Authority:
  “We’d like an end-to-end solution that isn’t Google.” That’s one of the more candid lines I’ve heard in the past several months since I’ve been on the front lines in adtech. The plea came from someone at a major European video publisher after being asked about their adtech vision and requirements. It ...
  3 weeks ago

• Live Events: When Online Advertising Goes Offline

  
  — Authority:
  It goes without saying that online advertising industry has already converted into one of the most scalable sectors in the world. In fact, no matter, which business we’re talking about, the potential success and further development is definitely influenced by its online ad activity to a considerable extent. In this ...
  4 weeks ago

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