ad exchanges

Welcome to the 'ad exchanges' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'ad exchanges'.

Latest blogosphere posts tagged “ad exchanges”

• AdExchanger.com 2009 Year-End Report: Learn From The Ecosystem

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 481
  Whats 369 pages long and contains everything you need to know about the evolving world of digital media optimization?Thats right! Its the AdExchanger.com 2009 Year-End Report containing every Q&A from 2009. You have two flavors of downloads from which to choose. You can:Download All Q&As (PDF, 5.0 MB)Or, ...
  1 week ago

• Associated Content Is A Content Platform – And Not Just For News Says Patrick Keane CEO

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 481
  Patrick Keane is CEO of Associated Content, an online publishing platform.AdExchanger.com: Given AOLs recent positioning in the content creation space, where does Associated Content fit? And, is it odd having Tim Armstrong as an advisor and competitor?PK: Tim remains an investor and friend of the company. I cannot ...
  2 weeks ago

• The Real Costs of Real-Time Bidding (RTB)

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 481
  "Data Driven Thinking" is a column written by members of the media community and contains fresh ideas on the digital revolution in media.Todays column is written by Rob Leathern, CEO of CPM Advisors, an online advertising optimization company.In late 2009, the story of Real-time bidding (RTB) in the display ad space ...
  2 weeks ago

• Outside.In Gets $7 Mil; AdMeld Optimizing Mobile Display; FTC Roundtable Sparks Discussion, Fun

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 481
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Outside.In VC PocketsNeighborhood news/blog aggregator Outside.In announced that it rang the register with a $7 million round of financing with investors that include CNN, Union Square Ventures and Betaworks . As newspapers struggle to find ...
  3 weeks ago

• Turner’s Jacobs On Audience Buying; Agencies To Profit Share With Clients; IPO News; The Holiday Shopping Spree

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 481
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Turners Jacobs On Audience BuyingTurners Walker Jacobs talks to Mediaweek about a new tool used by the Turner direct sales team called Nexus which can help predict future performance of a clients ad campaign using audience data sources ...
  3 weeks ago

• WhirlwindTraffic provides more features for ALL members than any other traffic exchange

  
  NewBiz Free Advertising Blog — Authority: 150
  WhirlwindTraffic is a free manual traffic exchange. Here are just a few of our features: High speed server Lightning fast server. WhirlwindTraffic is run on it own very fast dedicated server, so you know that we will be delivering at full speed 24/7! Whirlwind traffic click here 50% Commission. Thats right – ...
  3 weeks ago

• More VC Money Into Ad Technology; DSPs Begin To Invade Europe; More (Good) Black Friday Stats

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 481
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Vizu Raises $6 Million+Down economy? Not so much in the ad tech world. Fresh from its AdExchanger.com Q&A, online ad effectiveness firm Vizu announced it has raised $6.75 million from a group of investors including "iNovia Captial and ...
  4 weeks ago

• the Rubicon Project’s Q3 Market Report Finds Signs of an Online Ad Rebound Fueled By Audience-Driven Display Growth

  
  Ad Operations Online — Authority: 489
  Demand-side Technologies Like Real-Time Bidding Present New Risk for PublishersLOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into emerging industry trends and market shifts occurring in late 2009 in the seventh installment of its Online Advertising ...
  4 weeks ago

• the Rubicon Project’s Q3 Market Report Finds Signs of an Online Ad Rebound Fueled By Audience-Driven Display Growth

  
  Ad Operations Online — Authority: 489
  Demand-side Technologies Like Real-Time Bidding Present New Risk for PublishersLOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into emerging industry trends and market shifts occurring in late 2009 in the seventh installment of its Online Advertising ...
  4 weeks ago

• Transparency And The Necessity For An Independent Rating Authority of Digital Media

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 481
  By Kent Wakeford, co-Founder and EVP of AdSafe Media."Transparency." Its a word often heard in the discussion about Ad Exchanges.Advertisers want more of it. "Cant I just get a site list?" they ask. But while buyers are asking for "transparency," those operating (and contributing inventory to exchange platforms) know ...
  5 weeks ago

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