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ADC's Bob Switz on Telecom Growth and Commodity Pressure September 5, 2008 11:48 AM | 0 Comments ADC Telecommunications CEO Bob Switz appeared on CNBC this afternoon explaining his company's guidance for the full year is to be maintained. It would appear he was referring to revenue and not earnings.

A study by the Harvard Medical School, sponsored in part by the Alberta Heritage Foundation for Medical Research and the Social Sciences and Humanities Research Council (SSHRC) suggests that direct-t0-consumer advertising in magazines for pharmaceuticals may not be as effective as previously thought.Direct-to-consumer pharmaceutical advertising is banned in Canada.

LiveDeal, which has been aggressively pushing a joint classified and directory platform since its merger with YP.com last year, is moving in new directions with the arrival of new president and CEO Mike Edelhart. He replaced former YP.com head Dan Coury at the end of May.

With the possibility of the Moon becoming a functioning billboard by 2025, it comes as little surprise that Twittad is positioned to become a new advertizing prototype for the social networking age and make Amateur Ad Executive a legitimate hobby.

The basic definition of an ad portal is a technology that allows advertisers and agencies to submit files electronically. In reality, though, ad portal technology varies widely from Web-based to application and software-based systems; from portals that simply handle the submission process to ones that are fully integrated with trafficking and billing systems.

The biggest problem for newspapers is not falling readerships, it is falling advertising revenue. It is the move from local monopolies to a global platform where competition is everywhere, and advertising less lucrative. For all the talk of how journalists can get a grip on new media, there’s been far too little on how ad sales people can do the same.

The biggest problem for newspapers is not falling readerships, it is falling advertising revenue. It is the move from local monopolies to a global platform where competition is everywhere, and advertising less lucrative. For all the talk of how journalists can get a grip on new media, there’s been far too little on how ad sales people can do the same.

(read more…) Canada’s YPG now Coast to Coast With the recent acquisition of Get It Pages in Saskatchewan, Yellow Pages Group in Canada has now consolidated a national footprint in Canada. According to the New Brunswick Business Journal, Get It Pages publishes directories in the regions of Battleford, Prince Albert, Yorkton and Estevan.

Or as the sign outside of Stan's office says: "I don't know the key to success, but the key to failure is trying to please everyone." - Bill Cosby #######

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