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Latest blogosphere posts tagged “ad agency”

 

• Agency Client Relationships: What Makes Them Work, From The Marketer’s Mouth

  
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  Ad Age’s Agency Issue came out recently with an interesting piece about Agency Client Relationships called “ The Best Agency-Client Marriages .” Retention is that sacred cow for agencies and I don’t have to tell any of you reading, a lot can get in the way of that relationship from both the agency and client ...
  1 week ago

• The Sweet Stubbornness of A New Business Director: A Success Story

  
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  Ah, how nice to bask in sweet success!  This New Business Director just finished scheduling a meeting for a client at the National Hardware Show in Las Vegas next week (5/7 through 5/9/13). Did I say Sweet Success?!? Yes, as I look at my records of the reach out to this particular prospect there are no fewer than ...
  1 week ago

• Ad Agencies that don’t have content practices will be scrambling for new business

  
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  The Moroch Agency’s Niche Blog Agencies talk about the value of content marketing but few are doing it and even fewer do it well. Roper Public Affairs ,  80% of business decision-makers said they prefer to get information via articles, not ads . 70% said content makes them feel closer to a company and 60% ...
  2 weeks ago

• Ad Agency New Business-You’re Not Proactive Enough

  
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  A little Ad Agency New Business 101. When you’re in meetings with prospects, you must listen to the prompts prospects give you to offer new ideas. Make sure you’re giving the prospect food for thought and a reason to meet with them again. Too many agencies aren’t proactive enough – or quick enough with an ...
  2 weeks ago

• One Year Older—and Wiser Too! Happy Birthday Jibe!

  
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  As kids, we patiently await each year to pass for the most important day on the calendar—our birthday. Fancy invites, themed party planning, extravagant cake making, and building anticipation are the precursors to the big day when you finally get to hold up one more finger when people ask you how old you are. ...
  2 weeks ago

• Podcasting for Ad Agency New Business

  
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  Podcasting is an effective tool for business development, networking, and a positioning of expertise. Trent Dyrsmid, is an online marketing expert, author, speaker, and the founder of BrightIdeas.co . His podcasting audience is made up entirely of ad agency professionals, small business owners, and independent ...
  2 weeks ago

• Agency New Business Discussion with Tony Mikes from Second Wind

  
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  Tony  Mikes of Second Wind , a firm dedicated to helping give smaller agencies the power they need to compete in the 21st Century, kindly agreed to offer his perspective on one of the key agency new business discussion points coming out of our latest survey :  How do Marketers decide what agency to work with? ...
  3 weeks ago

• From Z.E.R.O. to Hero via Kickstarter

  
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  Its hard to resist making this a looooooooooooong post, so instead Ill do my best to be as brief and succinct as possible, so here goes... My good friend and ex-client, Maarten Albarda and I are co-authoring a book together. Its my 4th book (after Life after the 30-second spot , Join the Conversation and Flip ...
  3 weeks ago

• Persistence Leads To A Payoff or Using Twitter As A New Business Building Tool

  
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  Recently the RSW/US New Business Directors were treated to a seminar to help us refine our skills in using Twitter as a new business building tool. It reminded this NBD to share a (not all digital) Twitter success story. One of my clients was attending the American Academy of Orthopaedic Surgeons meeting in Chicago. ...
  3 weeks ago

• Hyundai Thinks Suicide Should Help Sell Cars: The Pipe Job Ad

  
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  Hyundai, the world’s fourth largest automobile manufacturer in the world, apparently believes showing a man trying to kill himself in one of their vehicles is good marketing. The ad, called “Pipe Job” and created by the ad agency Innocean Europe, depicts a man taping a hose from a Hyundai ix35 ‘s exhaust ...
  3 weeks ago

• Creating Dynamic Storyboard For Technology Co – Freelance Storyboarding Job

  
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  Need support developing storyboards for ad agency. We develop cartoon animations for businesses. So we need talented idea thinkers/illustrators to help craft the storyboards and bring the script to… Go to Source Sign up for your free WebsiteDefender account here
  3 weeks ago

• New “Social Social“ Portland Press Herald interview...

  
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  New “ Social Social “  Portland Press Herald  interview post | Live from Philadelphia! I talk with   Annie Heckenberger  of  Red Tettemer + Partners Today’s themes are: Echo NY, old school bulletin boards, and on being Twitter royalty (complete with Cartier tiara, of course). Check it out ...
  3 weeks ago

• 3 Convenient Illusions

  
  Manhattan Marketing Maven — Authority: 119
  If you watch Mad Men regularly and filter out all theillegal and non-PC stuff, it becomes pretty clear that not much has changed inAdland in sixty years. Agencies are run pretty much the way they are depictedon TV. Evidently the great management and technology revolutions sidesteppedMadison Avenue.  If you doubt ...
  4 weeks ago

• My Steps for Fueling New Business Through Social Media

  
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   Outlining a social media strategy for creating new business opportunities from inbound and content marketing quickly. strat·e·gy :  A plan of action or policy designed to achieve a major or overall aim. Since I launched my consultancy using social media in 2007, social media has become main-lined into ...
  4 weeks ago

• Ad Agency New Business-Three Ways You May Be Sabotaging That First Meeting

  
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  Several reasons why agencies decide to partner with us for ad agency new business-one of those being dissatisfaction with previous internal new business directors. When I hear that reason, I always ask the agency principal to provide further detail-where did it go wrong? Often those reasons are legitimate-the ...
  4 weeks ago

• Hair Salon and Digital Ad agency

  
  E Magus — Authority: 113
  Y esterday, while waiting for my turn in a hair salon, I realized how much a similar a digital ad agency business is to this age-old profession. Every little thing that goes on in a hair salon is similar to what an ad agency does, especially in India. The place: From a corner barber shop to an upmarket hair salon, ...
  4 weeks ago

• LG: Stage Fright

  
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  Nice idea from ad agency SuperHeroes for LG’s new ultra widescreen hi-res monitors . The team installed them above men’s urinals and made them look like normal ad boards, however when guys came to relive themselves the screens sprang to life with crisp images of sexy female models, who appeared to be peering ...
  4 weeks ago

• Ad Agency New Business Nirvana: Saying No To Prospective Clients More Often Than Yes

  
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  In a recent conversation with an agency principal on ad agency new business, he said they’d gotten to the point in the last several months where they’re saying no to business more often than yes-an obviously ideal position to be in. How close is your agency to being in that place? I hope you’re there now, but ...
  4 weeks ago

• Experience in the Real World from an Advertising Design Interns Perspective

  
  The BLU Group - Advertising and Marketing Blog — Authority: 121
  Amy Olson Intern Extraordinaire 101814157031733601038 As a design intern at The BLU Group, I have learned much more than I ever anticipated. With only a graphic design minor at UW-La ...
  4 weeks ago

• Dettol Healthy Kitchen Gel 2013 New Adverisement

  
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  Creative Agency: Havas WW, Delhi, India
  4 weeks ago

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