Search / 56 posts tagged ad-funded

ComTel Corporation Limited has launched what they claim is Australia’s first advertising subsidised mobile phone service ahead of the anticipated surge in mobile advertising growth down under.  The model looks similar to that of Blyk, currently operating in the UK.

Getting something for free is always attractive for consumers, and it is the driver behind many of the ad-funded models we’re seeing these days. One of the first mobile companies to give away free services in return for watching ads was Virgin Mobile US, with their SugarMama program.

One of the big drivers for mobile advertising will be ad-funded content and services that satisfy the desire for consumers to get something “for free”. This thought provoking brief from Universal McCann takes a look at the “Free World” phenomena and some of the implications for the future of advertising

Google Working on In-Game Adsense The past months, Google has been working hard on an adsense API that can be used for in-game advertising. Google has already gained some share on the wap decks, so is mobile gaming next?

Google Working on In-Game Adsense The past months, Google has been working hard on an adsense API that can be used for in-game advertising. Google has already gained some share on the wap decks, so is mobile gaming next?

Bringing easy-to-use and effective email to the billions of mobile phone users with “mass-market” phones (i.e. not smart phones) seems to be an idea whose time has come. We’re seeing quite a few announcements in this area, the latest being that email provider Blue Whale has selected Smaato’s Mobile

The so called "mobile idle screen marketing solutions" provider Celltick has partnered with Greystripe to distribute advertising-funded mobile games from Greystripe's catalog through Celltick's LiveScreen Media platform.

Mobile TV to become a $15 billion market in 2012 It seems mobile TV has caught the attention of market analysts big time. A lot of experts are touting mobile TV as the next big thing and here’s yet another report which has come up with quite an optimistic prediction, I should say.

Greystripe seems to be opening up a big affiliate scheme amongst wap decks around the world in order to expand it’s market share without going through the whitelable hassle for every wap site.

Ad-Funded Experience on the Zune Saturday, May 24 2008 by Brandon LeBlanc - 2 comments Sean Alexander has a new gig - he's now Director of Product Planning for Ad-funded Experiences at Microsoft. Essentially Sean's job is to put the "fun in ad-funded entertainment experiences".