ad server

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Latest blogosphere posts tagged “ad server”

 

• Second Screening: Where the Action Is in Mobile

  
  — Authority:
  ADOTAS — Mobile display ad spending is growing rapidly across all segments and will nearly triple between 2012 and 2014, jumping from $1.10 billion to $3.07 billion, according to eMarketer. While standard banners, rich media and video are the largest mobile display formats, dual-screen advertising is easily the ...
  2 weeks ago

• Current trends about ad Ops & digital advertising : Admonsters OPS London’s compte rendu

  
  — Authority:
  A few days ago, the Admonsters OPS   took place in London, gathering several actors of the digital advertising industry, around interesting presentations about the current state of digital advertising industry.  Here’s the compte rendu. Lacks & current limitations of digital advertising industry ...
  3 weeks ago

• Alternatives to cookie tracking

  
  Web and Mobile Advertising Technology — Authority: 449
  Cookies are a fundamental mechanism used in advertising industry for ad personalisation and behavioural targeting, re-targeting, frequency capping and much more (see  my earlier post about how cookies are used  in today’s internet). Nowadays, majority of ad technology providers that are  disrupting *  ...
  4 weeks ago

• ‘Selling Mobile: It’s About The Industry, Not Just The Inventory,’ Says Rubicon Project

  
  — Authority:
  LOS ANGELES, April 24, 2013 (ADOTAS)  – Rubicon Project, which operates the advertising industry’s largest, fastest and easiest-to-use independent real-time trading platform for buying and selling digital ads ( www.rubiconproject.com ), today released a Forrester Consulting Thought Leadership Paper, “Selling ...
  4 weeks ago

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