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Latest blogosphere posts tagged “ad server”
ADOTAS — Mobile display ad spending is growing rapidly across all segments and will nearly triple between 2012 and 2014, jumping from $1.10 billion to $3.07 billion, according to eMarketer. While standard banners, rich media and video are the largest mobile display formats, dual-screen advertising is easily the ...2 weeks ago
A few days ago, the Admonsters OPS took place in London, gathering several actors of the digital advertising industry, around interesting presentations about the current state of digital advertising industry. Here’s the compte rendu. Lacks & current limitations of digital advertising industry ...3 weeks ago
Web and Mobile Advertising Technology — Authority: 449
Cookies are a fundamental mechanism used in advertising industry for ad personalisation and behavioural targeting, re-targeting, frequency capping and much more (see my earlier post about how cookies are used in today’s internet). Nowadays, majority of ad technology providers that are disrupting * ...4 weeks ago
LOS ANGELES, April 24, 2013 (ADOTAS) – Rubicon Project, which operates the advertising industry’s largest, fastest and easiest-to-use independent real-time trading platform for buying and selling digital ads ( www.rubiconproject.com ), today released a Forrester Consulting Thought Leadership Paper, “Selling ...4 weeks ago
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