adcenter

Adcenter is a search engine marketing (SEM) platform developed by Microsoft which is geared towards Pay-Per-Click (PPC) advertising through the use of Adwords.

Using an adwords agency model similar to both Yahoo and Google's Adwords, Adcenter uses metrics based on click through rates (CTR) and the maximum amount an advertiser is willing to pay-per-click to determine things like frequency and placement on Microsoft's search engine, Bing. Adcenter also allows advertisers to target their campaigns to a specific demographic using keywords and targeted searches. By advertising products and services only on searches relevant to the ad itself, the theory here is than an advertiser can subsequently reap better ROI by zeroing in on more strategically focused target groups.

With Adcenter, you can even narrow down the run times to specific days and hours.

In August 2010, Bing and Yahoo announced a partnership which will make Adcenter the exclusive SEM platform in North America for the two popular search engines — including all of the United States and Canada. Advertisers using Yahoo have been advised that they will need to transition to Adcenter.

You'll find bloggers speaking about Adcenter at sites like adcenter blog and PPC blog.

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