adtech

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  • Upcoming Event and Conference Calendar


    Authority Authority:
    ADOTAS – Here’s a snapshot of upcoming industry events. Further information on each conference can be found by clicking on the corresponding link. Happy networking! SUBSCRIBE TO THE ADOTAS NEWSLETTER AT THE BOTTOM OF THIS PAGE! Inside Social Apps in San Francisco, June 6-7. IAB Cross-Screen Content ...
    1 week ago
  • Upcoming Event and Conference Calendar


    Authority Authority:
    ADOTAS – Here’s a snapshot of upcoming industry events. Further information on each conference can be found by clicking on the corresponding link. Happy networking! SUBSCRIBE TO THE ADOTAS NEWSLETTER AT THE BOTTOM OF THIS PAGE! Inside Social Apps in San Francisco, June 6-7. OMMA Display Europe at ...
    3 weeks ago
  • Moving from Big Data into an Era of Smart Data


    Authority Authority:
    ADOTAS — The advent of Big Data has created opportunities for marketers and agencies. Is Big Data Big Noise? And can we find signal(s) within a never-ending fountain of data noise? The amount of data and the rate at which it is growing in speed and type is unprecedented with Big Data increasing 50-fold from 2010 ...
    3 weeks ago
  • It’s a trap! Publishers crave an alternative to Google’s adtech “Death Star”


    Authority Authority:
    “We’d like an end-to-end solution that isn’t Google.” That’s one of the more candid lines I’ve heard in the past several months since I’ve been on the front lines in adtech. The plea came from someone at a major European video publisher after being asked about their adtech vision and requirements. It ...
    3 weeks ago
  • It’s a trap! Publishers crave an alternative to Google’s adtech “Death Star”


    Authority Authority:
    “We’d like an end-to-end solution that isn’t Google.” That’s one of the more candid lines I’ve heard in the past several months since I’ve been on the front lines in adtech. The plea came from someone at a major European video publisher after being asked about their adtech vision and requirements. It ...
    3 weeks ago
  • Live Events: When Online Advertising Goes Offline


    Authority Authority:
    It goes without saying that online advertising industry has already converted into one of the most scalable sectors in the world. In fact, no matter, which business we’re talking about, the potential success and further development is definitely influenced by its online ad activity to a considerable extent. In this ...
    4 weeks ago

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