advertising

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Advertising is a form of communication that attempts to persuade potential customers to purchase a particular brand of product or service.

The blogosphere is a very popular medium for advertisers because of strong demographic data showing a more educated, influential, and affluent audience, scoring much higher than the general internet population. Many advertisers also find tremendous value in the rich contextual content that reaches deep into the long tail of the blogosphere.

While a traditional advertising expert may focus largely on television, radio, cinema, magazines, newspapers, and billboards, modern forms of advertising, commonly found in social media, focus on creating more genuine and authentic experiences for consumers to participate or interact with a particular brand of product or service. Additionally, there are many bloggers that author a niche-specific advertising blog, while other bloggers may display advertising on their blogs as a means of generating revenue.

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Original Technorati articles tagged “advertising”

Latest blogosphere posts tagged “advertising”
 

  • Airport Wi-Fi Guerilla idea. Brilliant.


    Puppies and FlowersAuthority Authority: 107
    Originally posted 2008-11-11 09:02:52.
    16 hours ago
  • Ad Men


    Authority Authority:
    [IMG: http://www.boyculture.com/.a/6a00d8341c2ca253ef0191036248e9970c-550wi]
    17 hours ago
  • 130617CannesRiley_FromRemote


    Authority Authority:
    Rich Riley, CEO of the music identification app company Shazam, explains how tablets and phones can augment television advertising John Plunkett Phil Maynard Andy Gallagher        
    17 hours ago
  • Disney Trusts Annie Leibovitz


    Brandweek - TECHNOLOGY FINANCEAuthority Authority: 134
    CANNES, France — Artists need to trust themselves, and brands need to trust artists. That at least, was the message when photographer Annie Leibovitz, mcgarrybowen co-founder and chief creative officer Gordon Bowen, and Disney Parks and Resorts evp and Global Marketing and Sales Walt Disney Parks and Resorts ...
    18 hours ago
  • Disney Trusts Annie Leibovitz


    Authority Authority:
    CANNES, France — Artists need to trust themselves, and brands need to trust artists. That at least, was the message when photographer Annie Leibovitz, mcgarrybowen co-founder and chief creative officer Gordon Bowen, and Disney Parks and Resorts evp and Global Marketing and Sales Walt Disney Parks and Resorts ...
    18 hours ago
  • Disney Trusts Annie Leibovitz


    Authority Authority:
    CANNES, France — Artists need to trust themselves, and brands need to trust artists. That at least, was the message when photographer Annie Leibovitz, mcgarrybowen co-founder and chief creative officer Gordon Bowen, and Disney Parks and Resorts evp and Global Marketing and Sales Walt Disney Parks and Resorts ...
    18 hours ago
  • Disney Trusts Annie Leibovitz


    Authority Authority:
    CANNES, France — Artists need to trust themselves, and brands need to trust artists. That at least, was the message when photographer Annie Leibovitz, mcgarrybowen co-founder and chief creative officer Gordon Bowen, and Disney Parks and Resorts evp and Global Marketing and Sales Walt Disney Parks and Resorts ...
    18 hours ago
  • Disney Trusts Annie Leibovitz


    Authority Authority:
    CANNES, France — Artists need to trust themselves, and brands need to trust artists. That at least, was the message when photographer Annie Leibovitz, mcgarrybowen co-founder and chief creative officer Gordon Bowen, and Disney Parks and Resorts evp and Global Marketing and Sales Walt Disney Parks and Resorts ...
    18 hours ago
  • Disney Trusts Annie Leibovitz


    Authority Authority:
    CANNES, France — Artists need to trust themselves, and brands need to trust artists. That at least, was the message when photographer Annie Leibovitz, mcgarrybowen co-founder and chief creative officer Gordon Bowen, and Disney Parks and Resorts evp and Global Marketing and Sales Walt Disney Parks and Resorts ...
    18 hours ago
  • Afghan president says his armed forces now taking the lead for security around the country


    Authority Authority:
    KABUL, Afghanistan (AP) — Afghan president says his armed forces now taking the lead for security around the country. Read more here: Afghan president says his armed forces now taking the lead for security around the country The post Afghan president says his armed forces now taking the lead for security ...
    18 hours ago
  • Family of US scientist Shane Todd call Singapore inquest a ‘sham’


    Authority Authority:
    The family of an American scientist found hanged in Singapore last year dismissed on Tuesday the city-state’s findings that he committed suicide as “a sham and a cover-up” for a murder. “I am not surprised by the state’s findings because the state refused to consider murder, they only investigated ...
    18 hours ago
  • Ambient Cat Food


    Authority Authority:
    If there was a category in the Chip Shop Awards for best 70s parody of an ad featuring seven tins of cat food, Brian Eno and a voucher then this glorious creation would surely win hands down. Scarily authentic and wonderfully crafted [so much so that quite a few people thinks its for real], I actually think it should ...
    19 hours ago
  • Want To Learn Digital Marketing? The Curious Digital Marketer 2.0 Is A Good Place To Start


    Authority Authority:
    The time is here when every marketer knows that the Digital Medium is a force to be reckoned with. Internet usage and the corresponding digital media consumption (especially mobile) are growing at a rapid pace and it has done so in a very short amount of time, taking many a marketer by surprise. Those who saw the ...
    19 hours ago
  • Three Little Pigs


    Authority Authority:
    This video was such a hit at the faculty meeting. It can be read on so many levels and could be used for so many purposes. I really liked the technical aspect of it and how the text and images were one. Visually it was very interesting. A sign of our times. How we can meld visual and print literacy in a new way to ...
    19 hours ago
  • Cannes Lions 2013: innovation in marketing - video debate


    Authority Authority:
    Thomas Hong-Tack Kim, Daniele Fiancada and Jonathan Cude of Cheil Worldwide discuss how modern brands are a mix of media, technology and entertainment companies John Plunkett Phil Maynard        
    19 hours ago
  • Dumb Ways to Die Wins 2 Grand Prix Awards at Cannes


    Authority Authority:
    CANNES, FRANCE — Dumb Ways to Die , a catchy public service announcement from Metro Trains in Melbourne, Australia, won the Grand Prix in the public relations and direct marketing categories at the Cannes Lions festival, representing a world conquest for the little PSA. The video, which features various animated ...
    19 hours ago
  • Top Casino games for your mobile phone


    Authority Authority:
    Mobile phones can do just about anything a desktop computer can do. One of these would include casino gaming. In fact, online casinos have created special mobile casinos designed for mobile phones. Slot machines are one type of game that can be played on a mobile phone. Many gamers like to play progressive slot ...
    19 hours ago
  • Jenson Button and Ron Dennis on how to succeed in F1 - Cannes Lions 2013 video


    Authority Authority:
    Formula One driver Jenson Button and McLarens executive director Ron Dennis discuss the fine margins that separate success from failure in top level motor sport John Plunkett Phil Maynard        
    19 hours ago
  • Jenson Button and Ron Dennis on how to succeed in F1 - Cannes Lions 2013 video


    Authority Authority:
    Formula One driver Jenson Button and McLarens executive director Ron Dennis discuss the fine margins that separate success from failure in top level motor sport John Plunkett Phil Maynard        
    19 hours ago
  • China to place ban on private orphan shelters


    Authority Authority:
    “Adopting and handling abandoned infants at one’s own will is forbidden,” a circular, issued by seven government departments, said. Excerpt from: China to place ban on private orphan shelters The post China to place ban on private orphan shelters appeared first on heave-ho.org | all the news thats fit to ...
    19 hours ago

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