advertising copywriting

Welcome to the 'advertising copywriting' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'advertising copywriting'.

Latest blogosphere posts tagged “advertising copywriting”

• THE DIRTY SECRET BEHIND SUCCESSFUL ORGANIC SEO

  
  PTP Guide Blog — Authority: 153
  by Steve Fawcett OK, we did your research, filled your duplicate with absolute keywords as well as beefed up your metatags. Thanks to clever organic SEO results, some-more people have been starting to find your website. But theyre not shopping your product or service. Why? Because we forgot your many critical ...
  6 days ago

• Why Don’t SOME Affiliate Products Sell?

  
  iMarketingWatch.com — Authority: 103
  I was coaching a new client yesterday who told me a story about how she had spent thousands of dollars on pay-per-click advertising for an affiliate product that she was promoting, yet yielded absolutely no sales. Of course she was absolutely certain that the affiliate program was ripping her off — She’d actually ...
  1 week ago

• Only 5 Things People Really Buy?

  
  iMarketingWatch.com — Authority: 103
  There’s really no reason to make things complicated when it comes to figuring out what people want, need, and will spend their hard-earned money on.  It’s actually really easy when you figure out that there’s really only five things that people really buy and just about everything fits into one of those five ...
  1 week ago

• Mercedes E-Class Ad Copy – ‘Butt’ of Critics’ Jokes

  
  Keysplash Creative — Authority: 103
  One of the points I stress in my book, Kick-ass Copywriting in 10 Easy Steps , is the importance of writing copy that speaks to your target audience.  If your audience doesn’t ‘get’ your copy or it doesn’t speak directly to them in a language they understand, appreciate, and relate to, then your ad ...
  1 week ago

• The Art of Writing Advertising | Bernback, Gribbin, Reeves, Ogilvy, Burnett

  
  The New Professional's Leverage Points — Authority: 471
  Notes from the book The Art of Writing Advertising William Bernback I wouldn’t go for too routinized men in my copy department. Original and fresh. We don’t permit any client to give us ground rules. We firmly believe that he can’t know as much about advertising. Because we live and breathe that all day ...
  2 weeks ago

• Tested Advertising Methods by John Caples

  
  The New Professional's Leverage Points — Authority: 471
  Notes from the book Tested Advertising Methods by John Caples Caples 3 step approach to creativity Capture the prospects attention Maintain the prospects interest Move the prospect to favorable action Caples three step approach to testing Accept nothing as true about what works best in advertising until it ...
  2 weeks ago

• McDonalds – Favourites

  
  Everything's Better With Brentter — Authority: 98
  It is copywriting like this that gives me hope for the future of advertising. Warm and with a hint of playfulness, the narration for this McDonalds spot is simply beautiful. A tip of the hat goes out to creative-pair Tony Malcolm & Guy Moore from Leo Burnett London for dreaming up this piece. Credits:Agency: Leo ...
  2 weeks ago

• Need 5 Press Releases Created and Successfully Submitted by origfla

  
  freelancersblog.net — Authority: 164
  MY SITUATION: I have a website and am offering free help to my community in a very new (and news-worthy) way. MY PREDICAMENT: I am looking to have the local news stations / magazines / newspapers become aware of it to spread the word… (Budget: $30-250, Jobs: Advertising, Articles, Copywriting, Marketing) ...
  3 weeks ago

• CopyWriterFilter 5000: How do copywriters come up with names for products and product lines?

  
  Ask MetaFilter — Authority: 646
  CopyWriterFilter 5000: How do copywriters come up with names for products and product lines? Ive been slowly transforming into a copywriter (so painful) and have been tasked with developing around 40 "unique, sonorous" product names for a well-known manufacturer. I took a drive around town to brainstorm and ...
  3 weeks ago

• The Art of Writing Advertising

  
  The New Professional's Leverage Points — Authority: 471
  Book available on Amazon. Heres one of the interviews, with famed Advertising Man Leo Burnett… Well, one of the things I wanted to ask you, Mr. Burnett – touching on what you’ve said – did you find writing ad copy more difficult than writing newspaper copy? Much more difficult, yes, because it has to be ...
  3 weeks ago

• Boost the Open Rates of Your Solo Ads with Emotional Headlines

  
  Solo Ads Advertising — Authority: 91
  Solo ads that are just advertisements don’t get good results. Why? The average Joe doesn’t like ads but entertainment and related things. Today’s article reveals how emotional copywriting can help you boost the open rates of your solo adverts . David Ogilvy - known as the Father of Advertising - said, “On ...
  3 weeks ago

• For all its art, creative direction comes down to answering a few questions.

  
  Gods of Advertising — Authority: 118
  What’s the big idea? A reader asked me to write about creative direction… Most people consider judging and improving creative work as the most important aspect of being a creative director. But a good CD must also be proficient in resource management and new business. In addition, he or she had better be at ...
  3 weeks ago

• AdPharm: Ad agency ad section

  
  AdPharm Blog — Authority: 142
  For a while now, AdPharm has been gathering pharmaceutical advertising in multiple media forms and in different markets around the World. A little known fact is that we are also gathering self-promo ads from advertising agencies. It’s tough enough to come up with fresh new ideas for your clients every time, it’s ...
  3 weeks ago

• How to Write Your Own Baseball-Themed Sausage Commercial

  
  The Boomerang Table : The Blog of 160over90 — Authority: 116
  So on the eve of my beloved Phillies kicking off their second straight NLCS against Larry King’s Dodgers tomorrow night, I thought I’d share a little viewing tip for fans who—like me—find the TBS announcers to be a little, well, limp : run the hometown audio feed from your iPhone’s MLB app through some ...
  3 weeks ago

• Video reveals how copywriting legend Ted Nicholas made $6billion in sales

  
  The New Professional's Leverage Points — Authority: 471
  If you work in sales, marketing or advertising, you have to check out this video. On the eve of his retirement, copywriting legend Ted Nicholas looks right at the camera and tells you how he did it – and how you can follow in his footsteps. Exposing: How to use the “Best Kept Secret in Entrepreneurship” ...
  8 weeks ago

• Video reveals how copywriting legend Ted Nicholas made $6billion in sales

  
  The New Professional's Leverage Points — Authority: 471
  If you work in sales, marketing or advertising, you have to check out this video. On the eve of his retirement, copywriting legend Ted Nicholas looks right at the camera and tells you how he did it – and how you can follow in his footsteps. Exposing: How to use the “Best Kept Secret in Entrepreneurship” ...
  8 weeks ago

• OMG, ppl luv writing, nu study sez.

  
  The Boomerang Table : The Blog of 160over90 — Authority: 116
  “No one reads anymore.” Copywriters hear some variation of that phrase at least thrice daily. And while we occasionally drift into the enticing pastures of overly garrulous, wildly pretentious prose –uh, I mean write too much–it should come as welcome relief to anyone who pecks the home row keys for a living ...
  8 weeks ago

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