advertising and marketing
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Latest blogosphere posts tagged “advertising and marketing”
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Trying to Be Hip and Edgy, Ads Become Offensive
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Some of the biggest names in marketing have had to apologize after consumers objected to ads that hinged on race, rape and suicide.1 week ago -
Creating an Ad Campaign for Oreos, as They Turn 101
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The 100th birthday of the cookie led to a well-received yearlong advertising effort. The challenge is what to do next.1 week ago -
Video: ‘Introducing Modera: A Sacramento Tech Fashion Startup’
Modera is everything about the lifestyle —
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In this recent video made by Modera’s Jonathan Lenoch, Shane Barker, Modera’s Co-Founder and VP of Marketing talks with Sacramento personality Robbie Metcalf about this successful tech fashion start up. The segment explores the vision for the website and its iOS application, how Shane Barker got on board with ...1 week ago -
Youre the Boss Blog: One Social Media Start-Up Rises From the Ashes of Another
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When Storably failed, the founders hunkered down and developed 70 other ideas on how to spend money from their investors.1 week ago -
Youre the Boss Blog: The Problem Social Media Cannot Solve
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In the end, it all comes down to your Web site. Here are some tips on how to hire a developer.1 week ago -
Advertising: Now the TV Heavyweights Have Their Week to Unveil Shows
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At the annual upfront week, the largest broadcast networks and cable channels will show off their programming for the 2013-14 season in expensive presentations.1 week ago -
Are you sure your Unique Selling Proposition (USP) is unique?
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Great, fast, personal and friendly service is NOT a USP. It’s expected . A Unique Selling Proposition (USP) needs to be UNIQUE. It needs to stand out and above your competition and it must say exactly what you do. Why would someone do business with YOU over all of the other choices they have? That is your ...1 week ago -
Corner Office: No Longer the Loudest Guy in the Room
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David Steinberg, chief of XL Marketing, says that entrepreneurs can learn a lot about people and understand them if they are more open and inquisitive.1 week ago -
Advertising: National Geographic Channel Shifts Its Programming to TV Series
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A campaign by National Geographic is intended to highlight the channel’s focus on showing more recurring series, rather than documentaries.1 week ago -
What Mad Men Can Teach us About Social Media Marketing
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Don Draper and the team at Stanley Cooper. I have just discovered Mad Men. Where has this amazing television series been hiding? Ok, it’s been on my watch list for some time now, (about 5 years) but I have finally crawled out of the pile of Real Housewives of Atlanta and Keeping Up With The Kardashians (Oh, ...1 week ago -
Critic’s Notebook: Lil Wayne and Other Rappers Run Afoul of Propriety
Media Decoder —
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Recent embarrassments involving rappers and their product endorsements highlight the conflicting values and public images of hip-hop artists and mainstream corporations.1 week ago -
Webdenda: Accounts and People of Note in the Advertising Industry
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Coca-Cola is introducing a digital campaign for the Coca-Cola brand, aimed at teenagers, that is planned to use 61 Web sites.1 week ago -
Bucks Blog: A Film to Help Students Face Their Debt
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A nonprofit loan guarantee agency is using a horror film to get students to deal with their debt.1 week ago -
Advertising: GE Capital Puts On a Lending Roadshow
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A six-month bus tour, along with Web site sponsored by Slate.com, is meant to promote lending to midsize businesses.1 week ago -
Advertising: When Madison Avenue Went Public, as Seen on ‘Mad Men’
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A back-of-the-envelope valuation of the fictional advertising agency Sterling Cooper Draper Pryce, circa 1968, as DealBook takes a step into Don Draper’s world.1 week ago -
Wheels Blog: Spoiler Alert: Mad Men Shifts Gears
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The characters in AMC’s hit drama scored big with a fictitious deal with Jaguar. But with the knowledge of history, the show’s viewers know they’re trading down with Chevrolet.1 week ago -
What is PR Strategy?
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First published in Imagemanagement.in (http://imagemanagement.in/?p=4022) Suggest a good PR Strategy… These have been the scariest words for me till date as I have no shame in admitting that I have never truly understood what it actually means. While in an agency, my boss once called all the Account Managers in his ...1 week ago -
Spoiler Alert: Mad Men Shifts Gears
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The characters in AMCs hit drama scored big with a fictitious deal with Jaguar. But with the knowledge of history, the shows viewers know theyre trading down with Chevrolet.1 week ago -
What’s the PR Agency of the Future like?
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Paul Holmes writes persuasively about public relations and his latest blog post focuses on the PR agency of the future - Deutsch: Award Corporate Communications (Photo credit: Wikipedia) what it’s like in both product/services and also internal organisation, recruitment and career path Public relations ...1 week ago -
Mountain Dew Drops Lil Wayne Over Emmett Till Lyric
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How Mountain Dew backed away from Lil Wayne’s “offensive” reference to Emmett Till.1 week ago
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