advertising effectiveness

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Latest blogosphere posts tagged “advertising effectiveness”

 

• US Ad Revenues to Inch Ahead This Year, Expand by 6% in 2014

  
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  The US advertising market is quite heavily affected by political spending and the Olympics (P&O), with TV particularly influenced by cyclical P&O spending, according to [download page] the latest forecast from MAGNA GLOBAL. The researcher estimates that ad spending on core media will inch forward by 0.4% ...
  2 weeks ago

• Business Visibility on the Digital Front

  
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  Any business with a street address and phone number should be able to be Google searched or found on various other search engine platforms. If you are small-medium business owner, a localized  SEO   effort allows for this and can put you on the search results map, providing visibility and a lot more. For larger ...
  2 weeks ago

• Traditional Media Share of Global Ad Spend Expected to Gradually Decline

  
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  By 2015, the internet should account for 23.4% of global ad spending, details Zenith Optimedia in a new forecast. That’s up more than 5% points from last year’s 18%, and comes at the expense of almost all traditional media, none of which are slated to see any growth in share of spending. TV’s share will remain ...
  3 weeks ago

• Relocating Jakarta

  
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  By Chris Ong Talks about relocating Jakarta, the capital of Indonesian, have been on-going for more than 50 years. The recent flood that is happening in Jakarta had just ignited the debate once again. Jakarta is increasingly under strain from intense activities and the effects of climate change, the government are ...
  4 weeks ago

• POSTER 2.0 – By Chris Ong

  
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  By Chris Ong “Video killed the radio star~ Video killed the radio Star~” Somehow, this song just rang in my head when I am writing this. Just like how the world claims that technology will start to take over every simple thing that we do and see in life. Well, to some extent, this might be true, but not ...
  4 weeks ago

• How to Get Your Mobile App Noticed

  
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  As of date,  The Apple App Store  and the  Android  market-place ( Google Play ) each approach  1,000,000  live mobile apps!  Even if you or your company has developed the most innovative app, that would address your audience like never before or even play a  strategic role in your marketing efforts , you ...
  4 weeks ago

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