advertising research

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Latest blogosphere posts tagged “advertising research”

 

• How to take advantage of local social trends

  
  — Authority:
  The local social ad space is set to surge according to a new report from eMarketer, but simply being in the space isnt enough. Brands need to know how to spot trends and what to do in that space.
  4 days ago

• Marketing To Hispanics: Think People First

  
  — Authority:
  Ten percent. That is the number of people in the United States who can trace their ancestry to Mexico . It doesnt include any other Hispanic or Latino cultural connections, which is why Im sometimes baffled by the way companies try to segment Hispanics and the way some Hispanic organizations suggest those ...
  1 week ago

• Study: Adults choose Web over TV, YouTube ads more efficient than cable ads

  
  9 to 5 Google - Beyond Good and Evil — Authority: 640
  Google collaborated with advertising research company Nielsen to conduct a  series of new cross-media studies for television , and they discovered over one-third of adults opted for broadband Internet over cable TV. The search engine’s six cross-media studies looked at viewership patterns and campaign ...
  1 week ago

• Berg Insight: Location-based ads to account for 28.3% of mobile ad spend in 2016

  
  — Authority:
  We all know location-based ads are booming. According to a new report by Berg Insight, the total value of the global real-time mobile location-based advertising and marketing market will grow from 192 million EUR in 2011 at a CAGR of 91% to 4.9 billion EUR in 2016. This will then correspond to 28.3% of all mobile ...
  2 weeks ago

• Another Summary Paper

  
  — Authority:
  Heres another exciting marketing summary paper I wrote for class. ASummary of “Viewer Preference Segmentation and Viewing Choice Models forNetwork Television” In1990 broadcast television network advertising revenue was approximately $25.5billion a year, with General Motors alone spending $598.4 ...
  4 weeks ago

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