advertising technology

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Original Technorati articles tagged “advertising technology”

• in Advertising
  Marketplace for Good Content – Interview with VIRURL CEO, Francisco Diaz-Mitoma
  Technorati was given the first media Advertiser Account on a new ad-free, content marketplace platform.
  by socialmktgfella / on May 12, 2012
• in Advertising
  Couponing and the Modern Savings Model – Interview with Linkable Networks CEO, Tom Burgess
  Couponing isn't just for grandmothers and the Sunday paper anymore. In fact, the latest technologies are much more transparent, easier to use, and even "cool."
  by socialmktgfella / on Apr 30, 2012
• in Cloud Computing
  Rovion Ad Management Platform's No Code Cloud Solution
  Many of us are extremely creative, but not all that technical. Local Corporation's ad platform levels the playing field.
  by socialmktgfella / on Apr 2, 2012

Latest blogosphere posts tagged “advertising technology”

 

• Facebook Could Map Out Local Search, Ads With Waze Deal

  
  — Authority:
  Facebook is mapping out an acquisition of crowdsourced traffic navigation mobile app Waze, according to reports from three Israeli publications and confirmed by TechCrunch. A Facebook spokesperson said the company doesn’t comment on rumor or speculation, as did Waze’s vp of platforms and partnerships ...
  1 week ago

• 4 SEO Link Building Strategies That Work and How They Can Boost your Business Website

  
  — Authority:
  This 4 SEO Link Building Strategies That Work and How They Can Boost your Business Website is from: Start Your Own Business Magazine If you have enjoyed this post, get our updates and follow us on Facebook , Twitter This 4 SEO Link Building Strategies That Work and How They Can Boost your Business Website ...
  1 week ago

• Sharethrough Scales Up Its Native Ads

  
  — Authority:
  A fundamental challenge of native advertising is scalability. A Google search ad can’t run as a Forbes BrandVoice ad, nor can a Twitter Promoted Tweet be placed as a Tumblr Radar spot. That customization has hampered the adoption of native ads, even though standardization has always been the movement’s natural ...
  2 weeks ago

• Sharethrough Scales Up Its Native Ads

  
  — Authority:
  A fundamental challenge of native advertising is scalability. A Google search ad can’t run as a Forbes BrandVoice ad, nor can a Twitter Promoted Tweet be placed as a Tumblr Radar spot. That customization has hampered the adoption of native ads, even though standardization has always been the movement’s natural ...
  2 weeks ago

• Non-Profit Organization’s Anti – Abuse Ad Campaign Uses Lenticular Printing For Effectiveness (VIDEO)

  
  Carbonated TV WordPress Blog — Authority: 151
  A non-profit organization,  Aid to Children and Adolescents at Risk (ANAR)  is dedicated to the protection of children from abuse and mistreatment. Watch:  Anti-Abuse Campaign Using Height Specific Printing
  2 weeks ago

• Current trends about ad Ops & digital advertising : Admonsters OPS London’s compte rendu

  
  — Authority:
  A few days ago, the Admonsters OPS   took place in London, gathering several actors of the digital advertising industry, around interesting presentations about the current state of digital advertising industry.  Here’s the compte rendu. Lacks & current limitations of digital advertising industry ...
  2 weeks ago

• Alternatives to cookie tracking

  
  — Authority:
  Cookies are a fundamental mechanism used in advertising industry for ad personalisation and behavioural targeting, re-targeting, frequency capping and much more (see  my earlier post about how cookies are used  in today’s internet). Nowadays, majority of ad technology providers that are  disrupting *  ...
  3 weeks ago

• Google Analytics Adds Conversion Funnel Benchmarking Tool

  
  — Authority:
  With marketers all but required to play in multiple digital channels these days, ranging from online display to search to email, they are increasingly likely to have a hard time figuring out which channels to invest in at what point in a consumer’s path to conversion. But since Google plays in most of those ...
  3 weeks ago

• Google is Making Mobile Advertising a Pain in the Glass

  
  — Authority:
  For Internet search giant and Android creator Google, mobile advertising remains a cornerstone of its digital empire. On Friday, Google reported stronger-than-anticipated Q1 2013 earnings made possible in no small part by increased spending among advertisers on mobile. Google’s Android not only controls more ...
  3 weeks ago

• We are no longer willing to pay for what we don’t want…

  
  — Authority:
  Sounds logical you say? Still we’ve been doing it for decades. Chances are quite big that each time you have bought a CD music album you did so for a limited amount of songs on there, maybe even just the one, but you still paid for the rest. And you probably have hundreds of channels on your TV, but how many of ...
  3 weeks ago

• Sponsored video: Évian launches its latest Baby & Me campaign

  
  — Authority:
  A Lucire special promotion Évian’s Baby & Me campaign, which launched on April 21, continues the brand’s cross-media approach to advertising. Its earlier Roller Babies and Baby Inside campaigns, which was shown to European readers on the Lucire website, are among the highly watched advertising videos on the ...
  3 weeks ago

• Viewable impression tracking and pitfalls.

  
  — Authority:
  Recently, online advertising seems inevitably moving towards ‘viewable’ impression model . A model, in which advertiser theoretically shall pay only for advertisements that were actually displayed to a user. In this post I am going to explore a few technical aspects of tracking viewable impressions and explain ...
  4 weeks ago

• Googles Future Lies in Glass and Fiber, Present Is In Ads

  
  — Authority:
  The biggest surprise in Google’s first-quarter earnings was the drop in advertising’s share of non-Motorola Mobility revenue from 96 percent a year ago to 92 percent in the most recent period. Advertising still makes Google a bunch of money—$11.9 billion in Q1, up 16 percent year-over-year—but the search ...
  4 weeks ago

• Twitter Looks to Emulate Google With Keyword Ad Targeting

  
  — Authority:
  The explosion of search advertising in the mid-2000s put keywords on the advertising pedestal, letting brands pinpoint specific, intent-laden words they’d like to target against. Keyword ads have worked brilliantly, as evidenced by Googles  multibillion-dollar advertising business. Now Twitter, reportedly ...
  4 weeks ago

• 10 Best Ways and Ideas to Promote your website

  
  — Authority:
  This 10 Best Ways and Ideas to Promote your website is from: Start Your Own Business Magazine If you have enjoyed this post, get our updates and follow us on Facebook , Twitter This 10 Best Ways and Ideas to Promote your website is from: Start Your Own Business Magazine If you have enjoyed this post, get ...
  4 weeks ago

• Real-Time Weather Influences Mobile Ad Sales

  
  — Authority:
  Lately, the weather has been on the minds and in the conversations of us Londoners. “Where the heck is Spring?” has been a common refrain.   Last winter, researchers tested location-based mobile ads before and after snowstorms, to pitch items like shovels and de-icers to mobile customers – they were amazed at ...
  5 weeks ago

• Business SMS: A New Form of Advertising

  
  — Authority:
  Text messaging has become one of the most popular ways to communicate instantly. With just a cellular phone, you can stay connected to anyone even if you are miles away from each other. Last 2010, Americans sent around 2 trillion text messages. Also, 95% of text messages are opened in a short period of time [...]
  5 weeks ago

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