adweek

Welcome to the 'adweek' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'adweek'.

Latest blogosphere posts tagged “adweek”

• Business Leaders Considered Most Persuasive in Ad Endorsement

  
  Ad Operations Online — Authority: 483
  Former political figures, however, are considered least persuasive NEW YORK – The issue of celebrity endorsements is something a number of companies grapple with as they are planning their advertising campaigns. Do they go with an endorsement or let the product or service speak for itself? If they decide to move ...
  6 hours ago

• YouTube Tests Ad-Skip Plan

  
  AdHack Blog — Authority: 456
  Brian Morrissey reports in Adweek that Google’s YouTube is testing ad skipping for pre-roll ads: YouTube Tests Ad-Skip Plan . The whole article is well worth reading. Here are a few choice cuts. Google could employ elements of its successful search-ad formula as it adjusts its approach to making money on ...
  17 hours ago

• The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters (Kindle Edition)

  
  Quick Penmanship — Authority: 436
  Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it [...]
  1 day ago

• Businessmen tops as pitchers

  
  my 2 cents — Authority: 106
  How believable and effective are celebrity endorsers?  A few weeks ago, I wrote about a survey showing celebs dont have much clout when it comes to convincing us to buy a product or service .  A new survey, from Adweek and the Harris Poll, doesnt ask whether or not celebs are effective ...
  1 week ago

• When it comes to creativity, many of the biggest ideas defied process.

  
  Gods of Advertising — Authority: 119
  Two peas in a pod? “Much of the Simpsons’ success can be traced to two main sources: an independence from network interference and a complete dedication to the writing…” -John Ortved, The Unauthorized History of the Simpsons The Simpsons TV show is the creative standard by which all comedy ...
  1 week ago

• Extreme Makeover: CNN Edition

  
  racetalkblog.com — Authority: 418
  If you are a frequent visitor to CNN.com you surely noticed that something looked a bit different on the website this week.Perhaps it was the blazing, fire engine red banner across the top? Or maybe it was the multiple, color photos accompanying the lead stories? Or was it the supersized video player featured in the ...
  1 week ago

• The Digital Media Hot List Is Missing Some Heat

  
  GigaOM — Authority: 801
  Adweek today released its annual list of the hottest 10 digital media companies, some of which stretch the definition of digital media (iPhone, anyone?). The list shows some interesting bias, dumping Google to the No. 4 slot from last year’s No. 1 position primarily because its search algorithms aren’t ...
  2 weeks ago

• “L” evation! Apple gives the Chicago Transit Authority a new train station.

  
  Gods of Advertising — Authority: 119
  From grimy to shiny! In exchange for advertising and naming rights, The City of Chicago has agreed to let Apple renovate a dilapidated train station at North and Clybourn. The rehab will cost Apple approximately $4 million, according to Thomas Corfman of AdAge.com , who broke the story. The plan coincides with ...
  2 weeks ago

• Adweek: Grammar Lessons, Social Sites Help Write Ads That Fit In

  
  ChasNote — Authority: 421
  I know, I know — magazines and newspapers went extinct years ago. But I still get a rise out of seeing my name in print. So thanks, Adweek for giving me a quote on Page 7 this week! I posted an excerpt of this story earlier in the week.
  2 weeks ago

• Death to the banner ad, long live brand stories

  
  Made by Many — Authority: 117
  Adweek has an interesting article about sponsored blog posts and sites like Gawker and Digg “lending a hand with brands looking to fit into their environments without being relegated to the sidelines with run-of-the-mill banner ads”. I think this is a very smart proposition because it is one way for a brand to ...
  2 weeks ago

• 7196: Truth In Advertising…?

  
  MultiCultClassics — Authority: 136
  Adweek columnist Barbara Lippert wrote an odd piece on the New Yorker Festival panel titled, “Mad Men: Truth in Advertising.” To be clear, Lippert’s writing is not odd; rather, the event seemed peculiar. Moderator and New Yorker contributor Ken Auletta spoke with Mad Men creator Matthew Weiner, TBWA\Chiat\Day ...
  2 weeks ago

• Adweek Reports Windows 7 Launch With AdHack Mentioned

  
  AdHack Blog — Authority: 456
  Microsoft Fetes Windows 7 ‘Creators’ — Good-natured push from Crispin Porter touts collaborative nature of new OS. In addition to commercials running on TV and online, the effort includes outdoor and digital banners as well as 7-second Web videos that demonstrate the product’s ease of use. Microsoft will ...
  2 weeks ago

• "Cleaner, Smarter Energy" - At Least That is What The American Natural Gas Alliance Says

  
  Atomic Insights Blog — Authority: 498
  A friend of mine who has been a professional nuclear engineer for a couple of decades sent me a link to a mid September 2009 blog post at AdWeek.com titled Grey Energizes Americas Natural Gas Alliance: WPP Group shop fires up first salvo this weekend . Here is a quote from the advertising trade press publication: ...
  2 weeks ago

• Social Media: Join The Convo or Instigate & Observe?

  
  47 Project — Authority: 113
  An Interesting Question I recently was sent a really interesting article posted at Adweek.com titled “ When Silence Can Be Golden ” written by Benjamin Palmer, co-founder and CEO of The Barbarian Group . It was an interesting commentary and perspective on how brands should consider utilizing social media. ...
  2 weeks ago

• Adweek Article: Who’s in Charge of Social Media?

  
  The Web Success Business — Authority: 103
  There is confusion between traditional advertising agency and PR models as to who should handle social media (the new medias). They both bring different skill sets to the table. This should not deter clients or agencies from the bigger picture: social media can compliment your existing ad campaign. The problem is ...
  3 weeks ago

• Social Media Panel - Part 3

  
  Learn Free Internet Marketing Learn Free Internet Marketing Strategies using Video, Articles, Social Networking, Social Media, Web 2.0, Blogs, Affiliate Marketing — Authority: 459
  if social media levels the playing field between big companies and small companies. Eric Yaverbaum, Ericho Communications, explains how marketers can use social media to provide customers with the information they seek from a trusted resource. Dale Durrett, LinkedIn outlines how advertisers can use social media to ...
  3 weeks ago

• honored to be a slideshare top preso today

  
  ad broad — Authority: 103
  Delighted that of all the great shows posted to Slideshare , they chose to put ours on their homepage today. Where it will stay for another, oh, 8 hours or so. Fame being fleeting as an unsaved doc. Interested viewers (hi, Mom) who happen to want soundtrack, its here . Twitter for Brands View more presentations ...
  5 weeks ago

• Adweek: Building Brands, One Act at a Time

  
  Marketing with Meaning — Authority: 117
  I’m writing from the Delta Sky Club in San Diego today as I wait for my return flight to Cincinnati after a whirlwind iMedia Brand Summit . My keynote speech yesterday went very well and I got to hand out 400 copies of my new book to an audience of brilliant digital marketers. I got to meet many of them, and, ...
  8 weeks ago

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