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11 days agoMy good friend, Clive Maclean, recently came across this hilarious video that spoofs the ad agency client relationship as a disrespected vendor.
11 days agoAs Coke, P&G, Anheuser-Busch, State Farm, and other blue chip clients re-examine agency compensation structures and push for performance-based
77 days agoBy Barbara Bacci Mirque Dial Corporation’s CEO Brad Casper, speaking at the 2009 ANA Advertising Financial Marketing Conference which concluded
82 days agoBy Barbara Bacci Mirque On the second day of ANA’s AFM conference we heard from not one but two companies who manufacture household cleaning products.
82 days agoBy Barbara Bacci Mirque Coke created some “compensation envy at the second day ANA’s Advertising Financial Management Conference by being one
87 days agoBy Barbara Bacci Mirque One of the paradoxes that marketers are currently grappling with is that in many circumstances the production costs
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