agile marketing

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Latest blogosphere posts tagged “agile marketing”

 

• Introduction to agile marketing (video presentation)

  
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  Last month, I presented a talk on Agile Marketing: Managing Marketing in a World of Constant Change at the Marketo User Summit in San Francisco. They professionally recorded the session, and with their permission, I’m pleased to be able to share the video and synchronized slide deck with you: The post ...
  2 weeks ago

• Agile Marketing Series: the Emergent Strategy + Good Money vs. Bad Money

  
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  In the 1970s and 80s, Toyota had a deliberate strategy to sell big motorcycles in America. They looked at the market and decided there was a good opportunity for big hogs like Harleys. However, they continually failed to break into the large road-bike segment. But that was Toyota’s big opportunity, in disguise. ...
  2 weeks ago

• 10 Ways to Recognize Your Advocates

  
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  [Editors Note : Customer advocacy and the importance of nurturing communities has been on the forefront of much of the blogosphere lately. In this post, originally published here , Influititives VP of marketing, Jim Williams, promotes the idea that your VIP-level customers deserve more than just a gift card for their ...
  3 weeks ago

• Agile Marketing Series: What Your Backlog Says About Your Priorities

  
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  In agile software development, the backlog is an accumulation of programming work which has yet to be completed. Management decides on the backlog by using information from daily scrums, the work team, and other stakeholders in the business coming together in the occasional sprint meeting to decide what works—and ...
  4 weeks ago

• Better Living Through A/B Testing

  
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  The Bad News:  Your website sucks. It has a carefully designed layout, attractive stock photography, and maybe even an “explainer” video. You toiled for weeks to write perfect marketing copy and add eye-catching images, only to be stuck with a conversion rate somewhere between awful and abysmal. The Good ...
  4 weeks ago

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