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14 hours agoThere is an inherent contradiction in vendors saying the industry analysts are not relevant in the age of social media, while at the same time
1 day agoThe fact that the financial services industry is changing is on the front pages of news sites and newspapers every day. Banks being closed
1 day ago“People exercise an unconscious selection in being influenced.” – T.S. Eliot As a communications agency our goal is to reach as many of our
2 days agoToo often the number of times a vendor is mentioned by analysts is considered a key metric for analyst relations. While a potentially useful
3 days agoEveryone knows that Twitter is huge. Not a day goes by without another story showing how it saved someone’s life , broke a news story first
3 days agoWhen AR professionals consider using Twitter to interact with analysts they often shy away from the activity based on their perception of
4 days agoTypically when it comes to supporting the sales organization the primary focus of AR is helping quota carrying sales representatives mitigate
4 days agoThe most high profile gainer this month is CSC which moved up 2 positions. The firm has been mentioned in analyst reports for its SOA based
7 days agoClick to enlarge You may call it behavior modification, but one of the most critical components – often overlooked – for a successful AR
8 days agoEarly stage companies face challenges on all fronts, but establishing credibility with mainstream buyers is often one of the biggest marketing hurdles.
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