arbitron

Welcome to the 'arbitron' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'arbitron'.

Latest blogosphere posts tagged “arbitron”

• We All Know About Hot Zips

  
  Jaye Albright's Breakfast Blog — Authority: 123
  .. but, these tight-budget days, the smartest among us are finding ways to USE what they know, by putting it into action. For the last twenty years (at least), everyone has been building, maintaining, growing and mailing/phoning an active listener (hopefully, not limited only to contest winners, but also including ...
  2 days ago

• Arbitron to Accelerate Cell Phone Only Sampling

  
  PRPD News for Programmers — Authority: 126
  Arbitron has announced that it will speed up implementation of new cellphone-only (CPO) sample size, increasing the CPO proportion of their diary sample to 15% by the Spring 2010 survey period.  A press release issued yesterday stated:Arbitron is committed to reflecting the increasing trend of CPO households across ...
  6 days ago

• Clear Channel Radio Digital Streaming Audience Has Highest Concentration of Coveted Advertising Demographic

  
  Ad Operations Online — Authority: 487
  Custom Digital Streaming Audience Survey Reveals 25-54 Audience Concentration across 14 Formats; Opt-in Rate a Stunning 47.9%Surprise! CHR is Really a 25-54 Demo Online!NEW YORK – Clear Channel Radio announced that an exclusive study of listener demographics of the company’s digital streaming stations shows a ...
  1 week ago

• Arbitron Accelerates Planned Increase in its Cell-Phone-Only Household Sample Target for Diary Markets from Year-End 2010 to Spring 2010

  
  Radio Facts — Authority: 148
  Increase in cell-phone-only household sample target scheduled to be implemented six months earlier than previously announced All Arbitron-rated radio markets in all fifty United States* include cell-phone-only household sampling Spring and Summer 2009 Results show substantial gains in key sample quality metric for ...
  1 week ago

• Asking The Right Question

  
  Jaye Albright's Breakfast Blog — Authority: 123
  I have been seeing this movie a lot in the last year: station is disappointed in its initial PPM rank, so they commission a major radio research company to do a perceptual to see whats wrong. The research comes back that the station is very healthy and pronounces that the stations brand is strong but the problem is ...
  1 week ago

• Changes in Radio Measurement Means Big Shifts for Advertisers

  
  Don't drink the koolaid — Authority: 124
  For decades, advertising agencies and the media industry have measured radio listenership based on Arbitron ratings. That rating system utilized diaries, or a paper based system that required a group of chosen listeners to manually record what stations they listened to, relying on their honesty to report where and ...
  1 week ago

• All Things Considered, More People Say They Listen to NPR Than Actually Do

  
  The Skeptical Bureaucrat — Authority: 428
  Arbitron Inc. , the dominant media market research firm in the United States, is giving up its old and notoriously unreliable listener diary method for measuring radio market share and is adopting a technical means for recording which radio stations people are really listening to. This is good news for market ...
  1 week ago

• Arbitron’s Portable People Meters Show Large Gap Between Actual and Self-Reported Listening Habits

  
  ChasNote — Authority: 120
  Turns out he actually listens to soft rock. Now that radio measurement firm Arbitron has replaced its self-reported paper diaries with Portable People Meters that actually track listening behavior (as Nielsen did for TV ratings in 1987), it’s finding that we listen to the embarrassing stuff more often than ...
  1 week ago

• Radio Meter Monitors What You Really Listen To: Men Love Celine Dion?

  
  Gen Wow — Authority: 128
  Meant to post about this yesterday but I was too busy. Turns out those portable People Meters from Arbitron are revealing some unexpected behaviors (well not so unexpected: what people say they do (or listen to or watch) is usually...
  1 week ago

• ON PPM: New Ratings System for Radio Gives Guilty Pleasures a Boost

  
  Radio Facts — Authority: 148
  Interesting article on PPM in New York Times today… American men have a naughty little secret. Sometimes, they like to relax with a little Céline Dion. Professed classical music fans have one, too: as it turns out, they don’t tune into classical radio nearly as much as they claim. These are two of many findings ...
  1 week ago

• Johnny B. records music video about radio situation, still making treble

  
  Tower Ticker — Authority: 626
  Jonathon Brandmeier, whose most recent exit from Emmis Communications WLUP-FM 97.9 was announced a little more than two weeks ago, posted a darkly comic music video online Tuesday taking stock of his career, making light of his current situation and taking pointed aim at the corporate mentality pervasive in radio ...
  1 week ago

• Never Listen to Céline? Radio Meter Begs to Differ

  
  NYT > Theater — Authority: 904
  By measuring what people listen to rather than what they report, a radio rating system is finding new winners.
  1 week ago

• Dial Global Leads Pack in RADAR 103

  
  Radio Syndication Talk — Authority: 424
  Dial Global’s Contemporary Network topped Arbitron’s latest RADAR 103 network audience report which measures the audience size of network radio audiences and commercials within programs aired on 56 national radio networks. A top 10 listing of RADAR 103 December 2009 Adults 25-54 rankings are below: 1.   Dial ...
  1 week ago

• Dial Global Leads Network Pack In RADAR 103

  
  Radio Syndication Talk — Authority: 424
  Dial Global’s Contemporary Network topped Arbitron’s latest RADAR 103 network audience report which measures the audience size of network radio audiences and commercials within programs aired on 56 national radio networks. A top 10 listing of RADAR 103 December 2009 Adults 25-54 rankings are below: RADAR-Rated ...
  1 week ago

• ARB Fly-In 2009 Quotes

  
  Jaye Albright's Breakfast Blog — Authority: 123
  "We need to tell a better story to a broader range of advertiser.” -Alton Adam, Executive VP/Chief Marketing Officer/Arbitron “People want more from the devices they carry and audience measurement should be designed for any media, anywhere, any time.” - Taymoor Arshi , ARB Senior Vice President, Engineering ...
  2 weeks ago

• Arbitron Fly-In Emphasizes Heavy Listeners

  
  PRPD News for Programmers — Authority: 126
  From Annapolis:   Public radios focus on Loyalty and Core listeners seems to be echoing through many of the presentations in Annapolis at Arbitrons annual consultant fly-in.  This morning, dmrs Tripp Eldridge on "Why the Brand is Emerging as a Key Driver in Radio Ratings" emphasized the importance of  "Heavy" ...
  2 weeks ago

• Improving the Marketing Mix

  
  Radio 2020 — Authority: 118
  Arbitron, Dial-Global, Premiere Radio Networks, and Westwood One are joining forces. The new collaborative initiative is geared towards improving how radio is used in Marketing Mix Models, which are used by advertisers to see how product sales are driven by differing forms of media. MediaBuyerPlanner supplies the ...
  2 weeks ago

• Success Metric: Daily Usage

  
  Jaye Albright's Breakfast Blog — Authority: 123
  From the November PPM Arbitron sample update: unless almost 80% of your listeners use you every single day, seven days a week, you are below average! What do you do to make sure listeners come back to you, never missing a single day? Theres only one answer: creative, entertaining, immediate, local, ...
  2 weeks ago

• Arbitron, Radio Networks Create New Radio Sales Initiative

  
  Radio Syndication Talk — Authority: 424
  Arbitron , Dial-Global , Premiere Radio Networks , and Westwood One are partnering in an initiative they hope will improve how radio is incorporated into marketing mix models that are widely used by advertisers to evaluate how product sales are influenced by advertising via different combinations of media. The ...
  3 weeks ago

• Mythbusters in San Francisco – the PPM

  
  James Cridland's blog — Authority: 464
  It’s interesting how myths spread; and how myths, when repeated, become facts. Since I was in San Francisco, it was probably time to do a Mythbusters of my own – looking at a device which has got rather a lot of press recently. Pierre Bouvard from Arbitron hands me the small plastic unit. It looks, ...
  3 weeks ago

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