article marketing

Article marketing is often considered a cost effective strategy for promoting a business online. Online marketers can write informative articles and submit them to article banks or content syndication services for free.

These articles are primarily informative but can also contain promotions and mention the writer’s own products or website, if appropriate to the context of the article. These articles usually also include a brief biographical mention of the author at the end that includes a link to the author’s blog or website.

Article marketing can benefit authors in two ways. Firstly, readers may see the author as a credible expert in the field, which can help enhance the author’s reputation cloud and attract more business. Secondly, the articles should contain one or more links back to the author’s website for the products that are being promoted in the article. These links attract human visitors, and also search engine crawlers. Such links are therefore a search engine optimization technique.

There are also some risks with article marketing. If there isn't enough information in the articles, readers may perceive them as spam. Also, some article directories are harvested heavily by other marketers who reuse the articles after replacing the links with their own.

by Scott Fox Are you a writer, passionate about this or any other topic? Join Blogcritics!

Latest blogosphere posts tagged “article marketing”

• Why I Killed My Muse … And You Should Too

  
  Make Money Online — Authority: 151
  Last night in the dark following midnight I killed my muse (suffocating her quietly with a pillow) and buried her in my back garden. Today I will plant a roses to hide the grave. No one will ever know and I will be free at last of her insidious hold and I will be able [...]
  2 hours ago

• Best 10 Ways to Start a Business With Low Investment

  
  Internet Niche Marketing — Authority: 151
  Nowadays, it is easier to build a business at a very low cost so you have every opportunity to have a successful business someday. Some of the case studies are in commission payload bonus materials in the member area.  If you are on a tight budget, you should carefully plan where your money goes in your business. ...
  3 hours ago

• GoWild Casino launches affiliate program - Casino City Times

  
  richfools.com — Authority: 155
  GoWild Casino launches affiliate program Casino City Times With a white label version of our affiliate marketing software, they will be able to offer affiliates advanced features such as mobile tracking, …
  3 hours ago

• #13 Article Marketing Tutorial - How to Submit Your Article (scotworkman.com)

  
  Learn Free Internet Marketing Learn Free Internet Marketing Strategies using Video, Articles, Social Networking, Social Media, Web 2.0, Blogs, Affiliate Marketing — Authority: 165
  scotworkman.com #13 Article Marketing - How to Submit Your Article . . . . . SEO Description SEOVideoGold Video Article Marketing Exposed Jan 12, 2008 … SEOVideoGold makes video article marketing a supercharged viral SEO tactic and technique for affiliate marketers, webmasters, … Video Article Marketing - Discover ...
  4 hours ago

• Director, Online Acquisition Marketing - Consumer (eCommerce, SEM/SEO) - ClickZ News

  
  richfools.com — Authority: 155
  Director, Online Acquisition Marketing - Consumer (eCommerce, SEM/SEO) ClickZ News Experience in direct response marketing, Search Engine Marketing, and Search Engine Optimization is required. Affiliate Marketing and Online Ad Campaign … Internet Marketing Options For Small Business Owners American Banking News ...
  6 hours ago

• Affiliate Marketing Sales Contests for the Holidays from Experience Advertising - PR Newswire (press release)

  
  richfools.com — Authority: 155
  Affiliate Marketing Sales Contests for the Holidays from Experience Advertising PR Newswire (press release) 20 /PRNewswire/ — Experience Advertising, a leader in outsourced affiliate program management, has announced their Holiday Affiliate Marketing Sales … and more »
  6 hours ago

• Techniques For Affiliate Marketing Success - Gather.com

  
  richfools.com — Authority: 155
  Techniques For Affiliate Marketing Success Gather.com Not having an affiliate marketing strategy can be a disadvantage for novice affiliates entering the affiliate marketing business. Many newcomers think they …
  6 hours ago

• New GoWild Casino Affiliate Program Offers 50% Flat Rev Share for First Two … - TransWorldNews (press release)

  
  richfools.com — Authority: 155
  New GoWild Casino Affiliate Program Offers 50% Flat Rev Share for First Two … TransWorldNews (press release) With a white label version of our affiliate marketing software, they will be able to offer affiliates advanced features such as mobile tracking, …
  6 hours ago

• Learn About the Most Reputable Online Affiliate Programs and Lead Generation … - Earthtimes (press release)

  
  richfools.com — Authority: 155
  Learn About the Most Reputable Online Affiliate Programs and Lead Generation … Earthtimes (press release) Affiliate programs can help companies create a virtual sales force,” said Jay Berkowitz, founder of TenGoldenRules.com. “The South Florida Marketing … and more »
  6 hours ago

• “RevShareNow” Conscious Affiliate Marketing Company Launches - PR Web (press release)

  
  richfools.com — Authority: 155
  “RevShareNow” Conscious Affiliate Marketing Company Launches PR Web (press release) The affiliate marketing portion of the platform, RevShareNow, supports Cost-Per-Action (CPA) campaigns across display, search, blogs, Facebook, Twitter, … "eBooks with Benefits" Personal Life Media Launches Self-Help Publishing ...
  6 hours ago

• Online Marketing Agency dgm Scores in Asia Digital Media Awards - PR Web (press release)

  
  richfools.com — Authority: 155
  Online Marketing Agency dgm Scores in Asia Digital Media Awards PR Web (press release) “This recognition validates our approach to search engine marketing and affiliate marketing as market leading across the region.” The Digital Media Awards … and more »
  6 hours ago

• Readers: Are They Involved?

  
  Classes & Jobs — Authority: 140
  There are two specific, yet lofty goals writers strive for every time they commit words to paper. That goal is to write in such a way as to draw their readers into the written word. If this goal is in fictional writing the author wants the reader to become so absorbed in the story that they are both satisfied, yet ...
  8 hours ago

• How To Write Good Articles

  
  Make Money Online — Authority: 151
  As a writer you may be ready to cash in on the need for web content. There is a lot of money that can be made through content writing if you know what web publishers are looking for in high quality content. If you are a very versatile writer you will find that you can [...]
  8 hours ago

• Writing Articles To Promote Your Website

  
  Make Money Online — Authority: 151
  If you are a student, writing a book report is something you will probably have to do at some time whether you want to or not.It has never been a favorite activity for most but it is always valuable. It is valuable because it allows you to think about the book you have read, in [...]
  8 hours ago

• Is Article Marketing Good For Your Business?

  
  Affiliate Marketing — Authority: 144
  Writing articles can do a lot for you and your business. It allows you to promote your business for free, place quality content in front of your target market, all while drastically increasing your traffic volume. Using automatic article submission software can take your writing to another level by helping you build ...
  10 hours ago

• Instant, Free Traffic For Your Affiliate Offers?

  
  Affiliate Marketing — Authority: 144
  As you’ve probably heard, driving traffic to a website is imperative to successful marketing. These are a few of the most useful ways to drive tons of instant, high quality traffic to your website or affiliate offers that most affiliates out there today are unaware of. These and many more can be found at the ...
  11 hours ago

• If You Want To See Your Website Traffic Grow Start Writing Now

  
  Affiliate Marketing — Authority: 144
  The most simple and cost effective way to advertise your website today is by writing. By Writing Articles and Press Releases you can drive lots of traffic to your website. One might question how is writing going to place real customers on my site? It’s simple once you start writing about your business you start ...
  11 hours ago

• (Brandsplat Interview) Article Marketing 101

  
  Learn Free Internet Marketing Learn Free Internet Marketing Strategies using Video, Articles, Social Networking, Social Media, Web 2.0, Blogs, Affiliate Marketing — Authority: 165
  www.brandsplat.com. Enzo F. Cesario interviews Bill Platt, owner of The Phantom Writers and discusses how an article marketing strategy helps online businesses drive traffic to their websites Share on Facebook
  11 hours ago

• Do You Do Article Marketing?

  
  Affiliate Marketing — Authority: 144
  Article marketing is one of the most effective ways to generate traffic to a website since readers always prefer to go to a website that has information. While many people manage to generate traffic to their websites by promising many things, these techniques do not work for a long time. Article marketing helps a ...
  12 hours ago

• Niche Marketing – 5 Important Tips

  
  Affiliate Marketing — Authority: 144
  Niche marketing is a very vital component of online business. Not only does it hold the ability to gauge how much you will grow, but it also holds the key to how many sales you will make. All of this makes it a excellent thought to take several different factors into consideration. Always do your own research. ...
  12 hours ago

Comments about article marketing