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How to avoid convergence collision
http://blog.freshnetworks.com/ 2008/ 06/ how-to-avoid-convergence-collision/How to avoid convergence collision 25th June 2008, 10:12 am by Helen Trim At the E-consultancy Future of Digital Media conference last week the focus was on two magic words “relevance” and “engagement”. In Ian Jindal’s stimulating and lively talk he correctly pointed out that marketing hasn’t actually changed much, even though where we choose to communicate our messages may have.
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