b to b
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Latest blogosphere posts tagged “b to b”
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The thing about overlap...McDonalds takes its shot at Starbucks
Ad Sales Blog —
Authority: 113
When you sell media there is always overlap. Your magazine readers read other magazines, your website visitors visit other websites, etc. But overlap can also be used to strategic advantage if you come up with a plan to pull traffic away from competitors. That is what McDonalds did to Starbucks in May of this ...4 weeks ago
